Instart

Short description: Defunct American computer technology corporation

Instart

Founded| 2010[1]
Dissolved| 2020
Successor(s)| Akamai
Headquarters| Palo Alto, California, U.S.
Key people|

* Sumit Dhawan, CEO
* Jony Hartono, CFO
* Hariharan Kolam, CTO
* Natalie Lambert, CMO
* Thirumalesh Reddy, SVP
* Mitch Parker, CCO

Industry| Internet

Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California.[2] The company specialized primarily in improving online content delivery speeds.[3][4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads.[5][6][7]

The company had offices in New York City , London, Bangalore and Sydney.[8] (As of September 2017), the company claimed that it processed 60 billion transactions per day.[9]

On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.[10][11][12]

## Contents

* 1 History
* 1.1 Financing
* 2 Products
* 3 Reception
* 4 References
* 5 External links

## History

The company was founded in an attempt to improve the speed of downloading and updating video games.[13]

In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers.[14]

In February 2016, Instart acquired Kwicr, a mobile app accelerator.[15]

In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".

Notable clients included Neiman Marcus,[16] Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade.[17][18]

### Financing

Instart had received $140 million in 6 rounds of funding from 10 investors:

* Series A: In February 2012 Instart Logic received $9 million as first round of funding
* Series B: In April 2013 Instart Logic received $17 million
* Series C: In May 2014 Instart Logic received $26 million
* Series C2: In May 2015, Instart Logic closed a $13 million[19] expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
* Series D: In January 2016 Instart Logic received $45 million[20][21] funding from Geodesic Capital, Telstra Ventures,[22][23] Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors
* Series E: In November 2017 Instart Logic closed $30 million of equity funding led by ST Telemedia with all other prior investors participating[2]

## Products

Instart products included:

* Instart Digital Experience Cloud
* Cloud and Web Application Performance Optimization
* Mobile Application Performance Optimization
* Image Optimization
* Tag Analytics and Control
* Advertising Acceleration and Viewability Optimization
* Digital Advertising and Marketing Recovery
* Web Application Firewall
* DDOS Attack Protection
* Bot Management and Security
* Instart Content Delivery Network
* Nanovisor

## Reception

The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017.[9]

Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America.[24]

## References

1. ↑ Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat. https://venturebeat.com/2014/05/13/mobile-web-apps-are-slow-instart-logic-now-has-26m-to-try-and-change-that/.
2. ↑ 2.0 2.1 "'Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch" (in en-US). 2 November 2017. https://techcrunch.com/2017/11/02/instart-logic-series-e/.
3. ↑ "Performance bytes: how TUI Group improved website performance" (in en-GB). Information Age. 2017-08-30. http://www.information-age.com/performance-bytes-tui-group-improved-website-performance-123468241/.
4. ↑ "Content delivery innovation improves user experience for e-tailer" (in en-GB). ComputerWeekly.com. https://www.computerweekly.com/news/450425622/Content-delivery-innovation-improves-user-experience-for-e-tailer.
5. ↑ pratheep (2016-12-07). "Advertising & Marketing Recovery" (in en). Instart Logic. https://www.instartlogic.com/products/advertising-marketing-recovery.
6. ↑ Jarvis, Dawna (2017-11-03). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue" (in en-US). https://www.huffingtonpost.com/entry/teen-vogue-is-latest-to-suffer-the-wrath-of-declining_us_59fbc38ae4b09afdf01c41c8.
7. ↑ "Instart Logic Advertising Recovery". Instart Logic. http://go.instartlogic.com/AppShield-Ad-Integrity-Data-Sheet.html.
8. ↑ "Contact us". Instart Logic. https://www.instartlogic.com/company/contact-us.
9. ↑ 9.0 9.1 "Instart Logic Press Release". Instart Logic. https://www.instartlogic.com/company/news-and-press/instart-logic-named-visionary-gartner-magic-quadrant-web-application.
10. ↑ "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". 2020-02-27. https://www.akamai.com/us/en/about/news/press/2020-press/akamai-technologies-acquires-customers-and-select-intellectual-property-from-instart.jsp.
11. ↑ Ernie (2020-02-20). "The Tragic Conclusion of CDN Startup Instart". https://www.bizety.com/2020/02/20/the-tragic-conclusion-of-cdn-startup-instart/.
12. ↑ "Client-intelligent website security solutions - Instart". 2020-03-03. https://www.instart.com/. "Instart is in the process of transitioning our technology and customers to Akamai"
13. ↑ Ashlee Vance (2013-08-22). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News. https://www.bloomberg.com/bw/articles/2013-08-22/instart-logic-wants-a-smoking-fast-internet.
14. ↑ Ernie Regalado (2014-09-16). "Instart Logic Offers To Buy Out Akamai's Contracts". https://www.bizety.com/2014/09/16/instart-logic-offer-buy-akamai-contracts/.
15. ↑ O'Neil, Sean (February 18, 2016). "Instart Logic acquires Kwicr, the mobile app accelerator". Phocuswire. https://www.phocuswire.com/Instart-Logic-acquires-Kwicr-the-mobile-app-accelerator.
16. ↑ Bloomberg, Jason. "Neiman Marcus: Maintaining The Personal Touch In A Digital World" (in en). Forbes. https://www.forbes.com/sites/jasonbloomberg/2017/11/21/neiman-marcus-maintaining-the-personal-touch-in-a-digital-world/#770cb119bf7e.
17. ↑ "Washington Post Case Study". Instart Logic. https://www.instartlogic.com/customers-and-industries/media/washington-post.
18. ↑ "Company Overview". Instart Logic. https://www.instartlogic.com/company.
19. ↑ "Instart Logic Picks Up $43M Funding To Speed Up The Web". May 13, 2015. https://www.forbes.com/sites/benkepes/2015/05/13/instart-logic-picks-up-43m-funding-to-speed-up-the-web/.
20. ↑ "Instart Logic builds on 2015 momentum with $45 Million in Funding". https://www.instartlogic.com/company/news-and-press/instart-logic-builds-2015-momentum-45-million-funding.
21. ↑ "Instart Logic Raises $45M Series D Round For Its Application Delivery Platform". 20 January 2016. https://techcrunch.com/2016/01/20/instart-logic-raises-45m-series-d-round-for-its-application-delivery-platform/.
22. ↑ "Telstra has bought into US app delivery service Instart Logic". http://www.businessinsider.com.au/telstra-has-bought-into-us-app-delivery-service-instart-logic-2016-1/.
23. ↑ "Telstra invests in US application delivery services provider". http://www.zdnet.com/article/telstra-invests-in-us-application-delivery-services-provider/.
24. ↑ "The 17 best startups to work for in America". http://www.businessinsider.in/The-17-best-startups-to-work-for-in-America/1-Instart-Logic/slideshow/48559043.cms/.

## External links

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