Isentia

Fate| Acquired by Access Intelligence plc
Headquarters|

Sydney

Australia

Key people

| Neville Jeffress, Founder
Ed Harrison, MD and CEO
Website| isentia.com

Isentia is a media intelligence and data technology company owned by Access Intelligence and headquartered in Sydney, Australia. It has a corporate history dating from 1982. It has offices in Melbourne, Canberra, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Manila, Bangkok, Jakarta and Ho Chi Minh City.

## Contents

* 1 Overview
* 2 History
* 2.1 Acquisitions
* 2.2 Australian Securities Exchange listing
* 3 References
* 4 External links

## Overview

Formerly known as Sentia Media and before that Media Monitors, the company rebranded to Sentia Media in 2012 and then moved all its companies under one name, Isentia in March 2013. The company became public on 5 June 2014, listing on the Australian Securities Exchange. Before listing, it was owned by Australian private equity group Quadrant Private Equity since July 2010. Acquisitions since 2010 include: Singapore-based social media and online intelligence evaluation company Brandtology;[1] Australian social media specialists BuzzNumbers; South East Asia's largest media intelligence company, MediaBanc;[2] and Beijing company, ChinaClipping. Isentia also purchased China-based China Newswire, which was formerly owned by global rival Cision before Cision divested the business to Matoka Capital.[3]

## History

Neville Jeffress, the owner of a firm that managed the sale and publication of classified advertising, began acquiring clipping services in 1982, including NSW Country Press, Lynch Pidler Pty and the Australian Press Cutting Agency.[4][5] This service operated as Neville Jeffress/Pidler Pty Ltd. from 1982 to 1993 when it purchased and amalgamated Media Monitors Australia, and began operating as Media Monitors. By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors stepped out of Australasia by opening an office in Singapore in 2006. In 2011 Media Monitors Group was purchased by Australian private equity company Quadrant. On 9 February 2012, the company unified its brands under one corporate name, Sentia Media, and in 2013 the company moved under one name across the Asia-Pacific region, Isentia. In February 2018, long-time CEO John Croll stepped down and was succeeded by former Yahoo7 Australia head Ed Harrison in July 2018.[6][7] In 2019, Isentia made further executive appointments with James Merritt (CEO of Asia)[8][9][10] and Russ Horell as the new Chief Commercial Officer.[11][12][13]

### Acquisitions

In August 2013 Isentia bought social media agency Two Social, extending the reach of the company in the social media sphere.[14]

In June 2016, Isentia acquired Social Net Creator Ltd, expanding its market into South Korea. The company has also completed a bolt-on acquisition in Thailand and is close to finalising two further acquisitions in Vietnam and Hong Kong.[15]

In December 2016, Isentia acquired Shanghai-based China Newswire, a SaaS platform providing news monitoring and content marketing distribution services to clients in China. With the acquisition, China Newswire's CEO Danny Levinson became Isentia's new Regional Director for Asia,[16] as the operations chief and evangelist for the company's artificial intelligence data services in its 10 Asian offices across China, Korea, Taiwan, Hong Kong, Thailand, Indonesia, Philippines, Singapore, Vietnam, and Malaysia.[17][18]

### Australian Securities Exchange listing

In May 2014, Isentia lodged a prospectus in preparation for a listing on the Australian Securities Exchange.[19][20][21][22][23][24][25][26][27] Isentia listed on the ASX in June of the same year. The company was delisted in 2021 after being acquired by Access Intelligence plc.[28]

## References

1. ↑ "Media Monitors Acquires Social Media Tracking Company Brandtology" (in en-US). 17 February 2011. https://techcrunch.com/2011/02/17/media-monitors-acquires-social-media-tracking-company-brandtology/.
2. ↑ "Isentia | Devex". https://www.devex.com/organizations/isentia-66780.
3. ↑ "Australian media tech firm Isentia Group buys China Newswire to grow distribution business in Asia - Reuters". reuters. https://www.reuters.com/brandfeatures/venture-capital/article?id=2565.
4. ↑ "Media Monitors founder Jeffress dies". Sydney Morning Herald. 14 September 2007. http://www.smh.com.au/news/Business/Media-Monitors-founder-Jeffress-dies/2007/09/14/1189276955927.html. Retrieved 2015-11-10. "In 1982, Mr Jeffress had bought the NSW Country Press and merged it with clipping agency Lynch Pidler Pty Ltd to create Neville Jeffress/Pidler Pty Ltd. The firm grew steadily through acquisitions over the next 10 years, buying such assets as Australian Press Cutting Agency, before taking over Media Monitors Australia in 1993."
5. ↑ "Isentia share price is a fragile flower". The Age. http://www.theage.com.au/money/investing/isentias-share-price-is-a-fragile-flower-20140610-39u4o.html. Retrieved 2015-11-10. "Isentia is the largest firm of its kind in Australia, enjoying a 90 per cent market share by revenue, and counting 87 per cent of the S&P/ASX 100 as customers."
6. ↑ Tam, Inti (26 February 2018). "Isentia CEO resigns, says 'it is time for a change'". https://www.marketing-interactive.com/isentia-ceo-resigns-says-it-is-time-for-a-change/.
7. ↑ Cameron (CMO), Nadia; Cameron (CMO), Nadia (6 July 2018). "Yahoo7 chief becomes new CEO of iSentia" (in en-au). https://www.cmo.com.au/article/643439/yahoo7-chief-becomes-new-ceo-isentia/.
8. ↑ "Isentia names Asia chief executive, to double down on multi-market strategy" (in en-gb). 19 July 2019. https://www.marketing-interactive.com/isentia-names-asia-chief-executive-to-double-down-on-multi-market-strategy.
9. ↑ "Isentia Appoints James Merritt As Chief Executive Asia" (in en-US). 2019-07-18. https://www.bandt.com.au/isentia-appoints-james-merritt-chief-executive-asia/.
10. ↑ "Daily Research News Online no. 28316 - dunnhumby Man is New Asia Chief Exec for Isentia". http://www.mrweb.com/drno/news28316.htm.
11. ↑ "Isentia Promotes to Replace Departing Commercial Chief". http://www.mrweb.com/drno/news28887.htm.
12. ↑ "Isentia appoints Russ Horell new chief commercial officer". https://www.mediaweek.com.au/isentia-appoints-russ-horell-chief-commercial-officer/.
13. ↑ "New Chief for Isentia". 23 October 2019. https://www.marketing-interactive.com/isentia-hunts-for-more-replacements-as-insights-and-commercial-chiefs-resign.
14. ↑ "iSentia buys social media agency Two Social". mUmBRELLA. 22 August 2013. http://mumbrella.com.au/isentia-buys-social-media-agency-two-social-174006. Retrieved 17 November 2015.
15. ↑ "Labrador Iron Mines told it will not need to complete federal level environmental assessment, shares climb". 16 March 2009. http://www.proactiveinvestors.com.au/companies/news/69048/isentia-group-ltd-expands-media-intelligence-business-into-south-korea-69048.html.
16. ↑ Yue, Jillian (6 January 2017). "Australian Media Tech Firm Isentia Makes China Inroads Via Acquisition". China Money Network. https://www.chinamoneynetwork.com/2017/01/06/australian-media-tech-firm-isentia-makes-china-inroads-via-acquisition.
17. ↑ Tang, Angel (14 December 2017). "How HK marketers future-proof their brands: Branding 360 wrap-up". https://www.marketing-interactive.com/how-hk-marketers-future-proof-their-brands-branding-360-wrap-up/.
18. ↑ "Isentia Thought Leaders Series: A.I. Marketing: Application and How to Raise R.O.I." (in en-gb). https://www.eventbrite.hk/e/isentia-thought-leaders-series-ai-marketing-application-and-how-to-raise-roi-registration-51237922004#.
19. ↑ Kirsten Robb (22 May 2014). "What's in a name? Sentia takes on Isentia in trademark battle". http://www.smartcompany.com.au/legal/42086-what-s-in-a-name-sentia-takes-on-isentia-in-trademark-battle.html. Retrieved 2015-11-08.
20. ↑ Madeleine Heffernan (5 May 2014). "Media-monitoring firm Isentia set for $400m sharemarket float". The Age. Archived from the original on 1 November 2015. https://web.archive.org/web/20151101050318/http://www.theage.com.au/business/mediamonitoring-firm-isentia-set-for-400m-sharemarket-float-20140504-37qax.html. Retrieved 2015-11-01.
21. ↑ Nathan Bell, Madeleine (5 June 2014). "Isentia shares impress on debut". The Age. Archived from the original on 1 November 2015. https://web.archive.org/web/20151101050323/http://www.theage.com.au/business/markets/isentia-shares-impress-on-debut-20140605-39kpg.html. Retrieved 2015-11-01.
22. ↑ Madeleine Heffernan (7 June 2014). "Isentia overvalued, says analyst". The Age. Archived from the original on 1 November 2015. https://web.archive.org/web/20151101050324/http://www.theage.com.au/business/isentia-overvalued-says-analyst-20140606-39ohb.html. Retrieved 2015-11-01.
23. ↑ Madeleine Heffernan (1 July 2014). "Media monitoring Isentia 'ticks all the boxes', says Moelis". The Age. Archived from the original on 1 November 2015. https://web.archive.org/web/20151101050326/http://www.theage.com.au/business/media-and-marketing/media-monitoring-isentia-ticks-all-the-boxes-says-moelis-20140701-zss8k.html. Retrieved 2015-11-01.
24. ↑ Madeleine Heffernan (29 August 2014). "Isentia reaffirms guidance". The Age. Archived from the original on 1 November 2015. https://web.archive.org/web/20151101050328/http://www.theage.com.au/business/media-and-marketing/isentia-reaffirms-guidance-20140825-1083rp. Retrieved 2015-11-01.
25. ↑ Trevor Chappell (5 June 2014). "Isentia makes strong ASX debut". The Australian. Australian Associated Press. Archived from the original on 27 May 2024. https://archive.today/20240527142739/https://www.webcitation.org/6chsoyTNo?url=http://www.theaustralian.com.au/news/latest-news/isentia-makes-strong-asx-debut/story-fn3dxity-1226944769412?nk=6d8164dbc68b3ac51a94c967a8858d77-1446354624. Retrieved 2015-11-01.
26. ↑ Sally Jackson (30 October 2013). "AAP sells client list to dominant Isentia". The Australian. Archived from the original on 27 May 2024. https://archive.today/20240527142822/https://www.webcitation.org/6chsxnLV1?url=http://www.theaustralian.com.au/business/media/aap-sells-client-list-to-dominant-isentia/story-e6frg996-1226749293061?nk=5ea800306d5ea504344318d8c5d3092b-1446354754. Retrieved 2015-11-01.
27. ↑ Daniel Stacey (19 February 2014). "Quadrant Delays $451 million IPO of Isentia". The Wall Street Journal. Archived from the original on 1 November 2015. https://web.archive.org/web/20151101051556/http://blogs.wsj.com/moneybeat/2014/02/19/quadrant-delays-451-million-ipo-of-isentia/. Retrieved 2015-11-01.
28. ↑ "Isentia Group to be acquired for AU$67m". marketing-interactive. June 15, 2021. https://www.marketing-interactive.com/isentia-group-to-be-acquired-for-au67m.

## External links

* Official website
* http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=2113:media-monitors-come-to-malaysia-&catid=1:breaking-news&Itemid=5
* Asia Media Monitors set up HQ in KL
* New media in practice
* CARMA Research Papers – Media Content Analysis – Uses, Benefits & Best Practice Methodology By Prof. Dr. Jim Macnamara

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