Scott Cullather

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Scott Cullather

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Education| University of Richmond
Occupation| Businessman and Marketing Executive
Known for| Co-founder, President, and CEO of INVNT Group
Website| scottcullather.com

Scott Cullather is an American business executive and co-founder of INVNT, which grew into INVNT Group, where he serves as president and CEO. INVNT Group operates in the fields of brand strategy, marketing, and event promotion.[1]

## Contents

* 1 Early life and education
* 2 Career
* 2.1 Public speaking
* 2.2 Other career activities
* 3 Publications
* 4 References
* 5 External links

## Early life and education[edit]

Cullather attended the University of Richmond from 1982 to 1986, where he earned a Bachelor of Science degree in Economics/Business.[2]

## Career[edit]

Prior to co-founding INVNT in 2008, Cullather held the position of Vice President & General Manager at Williams/Gerard Productions.[2]

Cullather has been involved in the planning and execution of numerous brand experiences and marketing campaigns over several decades.[3] These events include live, virtual, and hybrid formats for both business-to-business (B2B) and business-to-consumer (B2C) audiences across multiple countries.[1]

### Public speaking[edit]

Cullather and his business partner, Kristina McCoobery (also Cullather's wife), have given keynote presentations on various business-related topics.[1] These include:

* Entrepreneurship
* Business growth strategies
* Leadership
* Mentoring
* Marketing communication trends[1]

Their talks have also covered concepts such as brand storytelling, the integration of physical and digital experiences in marketing, and the potential applications of predictive analytics in the field.[1]

### Other career activities[edit]

Cullather is president and CEO of INVNT Group, which consists of several subsidiary companies operating in brand strategy, creative services, event production, and digital technology.[4][5][6] The group has offices in New York, London, Sydney, Singapore, Dubai, San Francisco, Detroit, Washington D.C., Stockholm, and Mumbai.[7][8]

Cullather has ideated and led the development of BZAR, described as a metaverse platform.[5] He also holds executive positions in other INVNT Group subsidiaries, including INVNT.ATOM.[9]

Over his career, Cullather has worked on brand campaigns and events for various companies in different industries.[5][6] He has given presentations on topics related to entrepreneurship, business growth, and marketing trends.[1]

## Publications[edit]

* Cullather, Scott; McCoobery, Kristina (2019). Challenge Everything: The Battle Cry that Blew Sh*t Up and INVNTd Live Brand Storytelling. Charleston, SC: ForbesBooks. ISBN 978-1946633873.

## References[edit]

1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Husband and Wife Co-Founders of INVNT (TM) Join Forbes' Speaker Network". Forbes. Feb 20, 2020.
2. ↑ 2.0 2.1 "Scott Cullather". The Org.
3. ↑ Hookings, Molly (28 May 2019). "Event Technology Awards Judges' Spotlight: Scott Cullather".
4. ↑ "The Young and the Restless: Managing Gen Y Talent". Crain's New York Business. Crain Communications Inc. Nov 23, 2013.
5. ↑ 5.0 5.1 5.2 "Scott Cullather - President and CEO of INVNT Group". Nasdaq.
6. ↑ 6.0 6.1 "Scott Cullather". The Drum.
7. ↑ "Scott Cullather". Inc. Masters. Nansueto Ventures.
8. ↑ "INVNT Group(TM) The Global Brand Storytelling Agency Portfolio, Expands to South Asia, Opening New Office in Mumbai, India". Financial Post. Postmedia Network Inc. Jan 10, 2024.
9. ↑ "Scott Cullather". Sessionize.

## External links[edit]

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