Flex Seal

Flex Seal products
(Swift Response, LLC)

Type| Private
Industry| Chemical industry
Founded| February 18, 2011; 15 years ago (2011-02-18)
Headquarters|

Weston, Florida

U.S.

Area served

| United States

Key people

| Philip Swift (CEO)
Products|

* Flex Seal
* Flex Shot
* Flex Tape
* Flex Glue
* Flex Minis
* Foamazing
* Slick Fix
* Maximum Traction
* Blast Off
* Winter Wax
* Flex Paste
* Flex Tape Adhesive Remover
* Flex Max
* Flex Super Glue
* Flex Seal Family Of Flooding Protection
* Flex Duct Tape Super Wide
* Flex Caulk

Number of employees

| 100 (2019)
Website| flexsealproducts.com

Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.[1] Founded on February 28, 2011,[1] the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift.[1] Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice.

## Products

The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.[2]

Flex Shot was released as an alternative to a caulk gun.[3] Flex Tape was released as a waterproof tape.[4] Flex Glue was released as a fix-all adhesive.[5]

The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.

## Advertising

Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition, the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.[6]

From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports,[7] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.[8] During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley.[9]

## References

1. ↑ 1.0 1.1 1.2 Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". https://www.bizjournals.com/southflorida/news/2019/08/23/weston-based-swift-response-to-release-new-product.html.
2. ↑ "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". http://www.clevelandhalldesign.com/flex-seal-reviews/.
3. ↑ "Flex Shot Review 2015: Does It Work?". April 8, 2015. http://wafflesatnoon.com/flex-shot-reviews/.
4. ↑ Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". http://www.thefrontpageonline.com/news/holding-together-flex-tape.
5. ↑ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". April 30, 2018. https://www.insideedition.com/how-effective-flex-glue-inside-edition-puts-seen-tv-adhesive-test-42898.
6. ↑ "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017. https://www.yahoo.com/news/commercials-hyped-investigation-tests-whether-214800057.html. .
7. ↑ "Flex Seal returning to JDM for sixth season". ESPN. January 31, 2018. http://www.espn.com/jayski/nxs/2018/story/_/id/22274709/flex-seal-returning-jdm-sixth-season.
8. ↑ "Sponsor Search Page". http://racing-reference.info/spsearch.
9. ↑ Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. http://kickinthetires.net/index.php/2018/02/18/garrett-smithley-brings-home-top-5-at-daytona-for-jd-motorsports/.

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