Bynder

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|

Bynder

Type

| Software

|

Industry|

* Digital Asset Management
* Project management
* Task management
* Productivity software
* Collaborative software

Founded| 2013 (2013)
Founders| Chris Hall, Roland Keijzer, Stefan Pelders
Headquarters|

Amsterdam

Website| www.bynder.com

Bynder is a Dutch software company that offers a digital asset management (DAM) service. Bynder was founded in 2013 by Chris Hall, Roland Keijzer and Stefan Pelders. The company’s cloud based digital asset management platform offers brands a way to find, share and use digital files at any time and from anywhere.[1][2] It is headquartered in Amsterdam.

Bynder has offices in the Netherlands, United Kingdom, United States, Spain, Australia[3] and UAE. Notable clients are Puma, Spotify and Groupon.[4]

## Contents

* 1 History
* 1.1 Founding and early years
* 2 Recent years
* 2.1 Mergers and acquisitions
* 3 References
* 4 External links

## History[edit]

### Founding and early years[edit]

The founders were colleagues within software development agency, LabelA.[5][6] While working there, they realized the need for a way to store, organize and share digital files with their clients. They decided to meet this need and created Bynder as a stand-alone software solution in 2013. [7]

## Recent years[edit]

In August 2016 the company secured a €20 / $22.2 million Series A funding from Insight Partners.[8]

Since 2015 Bynder has been organizing Onbrand, a brand marketing conference taking place in Amsterdam.[9]

### Mergers and acquisitions[edit]

In April 2014, Bynder acquires LumaCloud LLC and expands to Boston, USA.[10] In April 2015, Bynder acquired Social Express, a social media analytics reporting tool.[11]

In February 2018, Bynder acquired Shutterstock's digital asset management business WebDam for a fee of $49.1 million.[12][13]

In June 2020, Bynder acquired We Adapt, a video creation and templating platform.[14]

In March 2022, Bynder acquired GatherContent, a content operations platform.[15][16] At the end of 2022 a deal was signed by Thomas H. Lee Partners to acquire Insight Partners’ stake in Bynder for an estimated company value of $600M.[17]

In September 2023 Bynder acquires EMRAYS (AI based search provider) for an undisclosed amount. [18]

## References[edit]

1. ↑ "Startup Founder Chris Hall". 2 June 2017. Retrieved 2 November 2022.
2. ↑ "Bynder Features". G2. Retrieved 2 October 2023.
3. ↑ "Bynder Announces First Local Office In Melbourne". B&T. 7 July 2022. Retrieved 16 March 2023.
4. ↑ "The State of B2B Netherlands Tech in 2019". 26 June 2016. Retrieved 4 October 2022.
5. ↑ "The journey of a SaaS CEO with Chris Hall, CEO at Bynder". Archived from the original on 2 November 2022. Retrieved 2 October 2023.
6. ↑ "Bynder - About us page". Retrieved 3 August 2022.
7. ↑ "How Chris Hall shaped Bynder's success on the global SaaS landscape". 2 June 2017. Retrieved 2 November 2022.
8. ↑ "Bynder bound for branding automation growth with €20M in Series A funding". Silicon Canals. 11 August 2016. Retrieved 3 August 2022.
9. ↑ "OnBrand '15". All Conferences. Archived from the original on 20 February 2020. Retrieved 2 October 2023.
10. ↑ "Amsterdam's Bynder Is Bringing Its Cloud-Based Brand Portals to the U.S." Yahoo. 30 April 2014. Retrieved 26 January 2023.
11. ↑ "Belgische starter SocialExpress overgenomen". Data News. 16 April 2015. Retrieved 26 January 2023.
12. ↑ "Bynder Announces Strategic Acquisition of Webdam for $49.1 Million". Martech Series. 16 February 2018. Retrieved 3 August 2022.
13. ↑ "Bynder's Acquisition Of WebDAM For $49 Million Will Force Big Players To Innovate". Forrester. 16 February 2018. Retrieved 2 October 2023.
14. ↑ "Bynder Acquires Video Content Management Platform We Adapt". Retail TouchPoints. 3 June 2020. Retrieved 10 August 2022.
15. ↑ "Digital asset management platform Bynder acquires GatherContent". Martech. 3 March 2022. Retrieved 10 August 2022.
16. ↑ "Bynder Acquires Content Operations Platform GatherContent". Martech. 9 March 2022. Retrieved 26 January 2022.
17. ↑ "Bynder receives majority investment from THL; PE firm acquires Insight Partners' stake in Dutch startup". Martech. 31 December 2022. Retrieved 4 January 2023.
18. ↑ "Bynder Acquires EMRAYS". Martech. 20 September 2023. Retrieved 2 October 2023.

## External links[edit]

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