Tradesy

Tradesy Inc.Formerly| Recycled Bride[1]

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Type| Private
Industry| Recommerce
Founded| 2009 (2009) in Los Angeles, CA[2]
Founders|

* Tracy DiNunzio
* Sash Catanzarite
* John Hall

[3]
Headquarters|

Los Angeles , California

United States

Key people

* Tracy DiNunzio
* Sash Catanzarite
* Marla Hunter
* Kamini Lane

[4][5]
Products| Pre-owned Women’s Accessories and Clothing
Website| tradesy.com

Tradesy is an online peer-to-peer resale marketplace for buying and selling women’s luxury and designer contemporary fashion. The company is headquartered in Santa Monica, California. Along with Thredup, Poshmark, and others, Tradesy is a leading player in the $20 Billion (annual) apparel resale market. [6][7]

## Contents

* 1 History
* 2 Acquisitions and Expansion
* 3 References
* 4 External links

## History

Tradesy was established in 2012 by CEO and Founder Tracy DiNunzio.[8] DiNunzio set out to create a marketplace where women could sell their pre-owned pieces to fund their new wardrobes and gain access to pieces discounted from retail.[9] To finance early development for Tradesy, DiNunzio worked at her kitchen table, slept on the couch, and rented her bedroom on Airbnb for a year.[10] [11]

In 2012, DiNunzio was accepted into the startup accelerator, Launchpad LA.[12] Since 2009, she had been running Recycled Bride, a peer-to-peer resale marketplace where brides could buy and sell wedding dresses and accessories.[13] She soon expanded her platform to women’s luxury fashion. On October 24, 2012, with a team of seven people, and $1.5M in Series A funding[14] from Rincon Venture Partners, Tradesy officially launched. [15] Following launch, Tradesy was featured on Good Morning America.

In May 2014, Tradesy secured $13M in Series B funding [16] from Kleiner Perkins Caufield & Byers and Sir Richard Branson. In the fall of 2014, Tradesy partnered with Affirm to give approved buyers monthly payment options.[17] Tradesy announced another round of Series B funding from Kleiner Perkins Caufield & Byers for $30M in January 2015.[18] [19] In May of 2016, Tradesy secured an additional $30M in Series C funding from Wildcat Capital Management.[20] [21]

## Acquisitions and Expansion

On November 17, 2015, Tradesy acquired Shop Hers, an international luxury marketplace dedicated to pre-owned designer fashion.[22] [23]

Tradesy announced a long-term partnership with in-person returns provider Happy Returns on February 15, 2017.[24]

In November of 2017, the company opened its debut retail space, The Tradesy Showroom, which houses original artwork and rare fashion.[25]

In the spring of 2018, Tradesy announced their acquisition of New York-based closet organizing and styling service, Fitz — now rebranded as Tradesy Closet Concierge. [26][27]

## References

1. ↑ "Company Overview of Tradesy, Inc.". 24 May 2018. https://www.bloomberg.com/research/stocks/private/person.asp?personId=223774883&privcapId=223389385&previousCapId=223389385&previousTitle=Tradesy,%20Inc..
2. ↑ "Company Overview of Tradesy, Inc.". 24 May 2018. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=223389385.
3. ↑ "Tradesy". https://www.crunchbase.com/organization/tradesy.
4. ↑ "Company Overview of Tradesy, Inc.". 24 May 2018. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=223389385.
5. ↑ "About Us". 24 May 2018. https://www.tradesy.com/about/.
6. ↑ "Capturing The Edge With Communicative Commerce". https://www.pymnts.com/news/retail/2017/tradesy-makes-luxury-fashion-ecommerce-simple/. Retrieved 23 May 2018.
7. ↑ "RESALE REPORT 2018". https://www.thredup.com/resale/. Retrieved 23 May 2018.
8. ↑ Quast, Lisa (3 June 2013). "Q and A with Tracy DiNunzio: How She Grew a Company from NOthing to $10 Million". https://www.forbes.com/sites/lisaquast/2013/06/03/q-and-a-with-tracy-dinunzio-how-she-grew-a-company-from-nothing-to-10-million/#4291564d6d97.
9. ↑ James, Anna (16 March 2016). "Ladies Who Laptop: Chatting with Tracy DiNunzio Founder and CEO of Tradesy". https://laurenconrad.com/blog/2016/03/ladies-who-laptop-chatting-with-tracy-dinunzio-founder-and-ceo-of-tradesy/.
10. ↑ McKeegan, Colleen Leahey (6 March 2017). "Broke with a Big Idea? Here's a Trick to Fund Your Dreams". Hearst. http://www.marieclaire.com/career-advice/news/a25756/airbnb-helps-female-entrepreneurs.
11. ↑ Friedman, Thomas (21 December 2013). "How to Monetize Your Closet". Arthur Ochs Sulzberger Jr.. https://www.nytimes.com/2013/12/22/opinion/sunday/friedman-how-to-monetize-your-closet.html?_r=1.
12. ↑ "Santa Monica-Based Serial Entreprenuer Tracy DiNunzio Launches Tradesy, Announces $1.5 Million Series A Round". 24 October 2012. https://women2.com/stories/2012/10/24/tracy-dinunzio-tradesy-1-5-series-a-funding.
13. ↑ "Tradesy Raises $1.5 M. to Help You Cash in on the Clothes in the Back of Your Closet". 25 October 2012. http://observer.com/2012/10/tradesy-dinunzio-dany-levy-dave-mcclure-series-a/.
14. ↑ "Tradesy". https://www.crunchbase.com/funding-round/66d880a6678391da3101faeb8934b354.
15. ↑ Chang, Andrea (24 October 2012). "Start-up spotlight: Sell your clothes online at Tradesy". http://articles.latimes.com/2012/oct/24/business/la-fi-tn-startup-spotlight-tradesy-20121024.
16. ↑ https://www.crunchbase.com/funding-round/887f58ed678e50378a21f96d8c4c8777
17. ↑ "When You Partner With Affirm, You're in Good Company". https://www.affirm.com/business/partners/.
18. ↑ "Tradesy". https://www.crunchbase.com/organization/tradesy#/entity.
19. ↑ Del Rey, Jason (27 January 2015). "Kleiner Perkins Leads $30 Million Investment in Tradesy, a Clothing Resale Site". Vox Media. https://www.recode.net/2015/1/27/11558126/kleiner-perkins-leads-30-million-investment-in-tradesy-an-online.
20. ↑ "Tradesy". https://www.crunchbase.com/organization/tradesy#/entity.
21. ↑ Reim, Garrett (30 August 2017). "Online Consignment Shop Tradesy Raises $30 Million". http://labusinessjournal.com/news/2016/may/10/online-consignment-shop-tradesy-raises-30-million/.
22. ↑ "Tradesy". https://www.crunchbase.com/organization/tradesy#/entity.
23. ↑ Rao, Leena (17 November 2015). "Tradesy Buys Fellow Online Consignment Site Shop-Hers". http://fortune.com/2015/11/17/tradesy-shop-hers/.
24. ↑ "Online Shoppers Flocking To Happy Returns’ New In-Person Return Service During Successful Pilot Program With Online Marketplace Tradesy". 15 February 2017. http://www.businesswire.com/news/home/20170215005310/en/Online-Shoppers-Flocking-Happy-Returns’-New-In-Person.
25. ↑ "Tradesy Showroom Opens, Debuts Rare Fashion and Art". 9 November 2017. https://www.forbes.com/sites/courtneyporkolab/2017/11/09/tradesy-showroom-opens-debuts-rare-fashion-and-art/#30e8358c6209.
26. ↑ Hamanaka, Kari (2 April 2018). "Tradesy Starts Closet Concierge Service With Fitz Acquisition". http://wwd.com/business-news/financial/tradesy-launches-closet-concierge-service-acquires-fitz-1202642582/.
27. ↑ Horowitz, Eli. "Tradesy Acquires Fitz and Announces Tradesy Closet Concierge". http://labusinessjournal.com/news/2018/apr/03/tradesy-acquires-fitz-announces-tradesy-closet-con/u.

## External links

* Tradesy on GMA on Youtube.com

* Turning Your Closet into Cash on Bloomberg.com

* Recap: RED Talk with Tracy DiNunzio from Tradesy on laedc.org

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