changhong

Short description: Chinese electronics company

Sichuan Changhong
Electric Co., Ltd.

Logos

Trade name

| Changhong, CHiQ

Native name

| 四川长虹电器股份有限公司
Type| Public

Traded as

| SSE: 600839
Industry| Television Manufacturer
Founded| October 1958; 65 years ago (1958-10)
Headquarters|

Mianyang

China

Area served

| Worldwide

Key people

| Zhao Yong 赵勇, President, Wang Fengzhao 王凤朝, Vice Chairman, G.M., Liu Tibing 刘体斌, Vice Chairman, Deputy G.M., Tan Mingxian 谭明献, Secretary, Board of Directors, Deputy G.M.
Products| TV, Refrigerator, Air Conditioners, Set Top Boxes
Total equity| 12,741,313,930.51 RMB[1]

Number of employees

| 32,000[1] (May 20, 2011)
Website| chiq.com
cn.changhong.com

Sichuan Changhong Electric Co., Ltd., doing business as Changhong (长虹) domestically and CHiQ internationally,[2][3] is a Chinese consumer electronics company based in Mianyang, Sichuan,[4] founded in October 1958. It is the second-largest manufacturer of televisions in China.[5] In 2004, 90 percent of the television sets exported from China to the United States were made by Changhong.[6]

## Contents

* 1 History
* 2 Leadership
* 3 References
* 4 External links

## History

Changhong emerged from the Changhong Machinery Factory, which was a state-owned large enterprise established in the 1950s.[7] The company, which was part of the 156 key projects that were aided by the Soviet Union, focused on the development and production of airborne fire control radar system.[7]

Changhong Electronics developed during the Third Front campaign to develop basic industry and national defense industry in China's interior in case of invasion by the Soviet Union or United States.[8](pp4, 219) Changong Electronics is the best-known electronics manufacturer to arise during the Third Front period.[8](p219)

By mid-1970s, Changhong began manufacturing products for civilian use when demand for military hardware declined, eventually focusing on the television product line.[9] During the next decade, it beefed up its technological capabilities with a series of partnerships with overseas companies such as Panasonic, from which it imported tubes and advanced production lines to drive the volume production of television.[7] It was a major driver in the regional share of television production in inland China rising from 0 to 32% of national production.[8](p219) In 1980, the company already boasted the production of over 10,000 television units annually and by 1988, this number rose to almost a million units.[9] In 1994, the company was listed as a publicly traded company and, a year later, it was recognized as China's largest television manufacturer.[9]

Changhong has a minimal presence in North America, where it sells TVs through the online retailer Newegg. It markets its brand CHIQ in United States.[10]

Another line of products is the manufacturing of nickel–iron batteries. Changhong is the sole manufacturer of batteries for the Chengdu J-10.

Since 2004, Changhong's development strategy and operating mechanism system have changed from time to time, and the industrial scale has expanded rapidly, becoming the leading enterprise in the domestic intelligent integration industry layout. It owns four listed companies including Sichuan Changhong, Changhong Meiling, Changhong Huayi and Changhong Jiahua.[citation needed]

In 2008, an offer was reportedly made by AMD for a 15% stake but was blocked by the Chinese government.[citation needed]

## Leadership

Presidents of Changhong  |

|

MA Zhang  | 1957–1961
SHI Fu  | 1962–1964
WANG Zhidong  | 1966–1974
KANG Naide  | 1975–1980
HU Zhengxing  | 1981–1982
WANG Jincheng  | 1983–1984
NI Runfeng  | 1985–2004
ZHAO Yong  | 2004-2023
LIU Jiang  | 2023–present

## References

1. ↑ 1.0 1.1 "Changhong 长虹". Webold.changhong.com. 1994-03-11. http://webold.changhong.com/changhong_en/about_en/12209_12236.htm.
2. ↑ "四川长虹简介". https://group.changhong.com/gyzh_260/zhgk/.
3. ↑ "About CHiQ". https://www.chiq.com/home/about/chiq.html.
4. ↑ "Contact Us." Changhong. Retrieved on August 5, 2015. "Head Office Address: 35 East Mianxing Road, High-Tech Park, Mianyang, Sichuan, China" Chinese address: "四川省绵阳市高新区绵兴东路35号"
5. ↑ "Changhong, Jianghuai Auto, TCL, Zijin: China Equity Preview". Bloomberg. 3 August 2010. http://www.businessweek.com/news/2010-08-03/changhong-jianghuai-auto-tcl-zijin-china-equity-preview.html. [|permanent dead link|dead link}}]
6. ↑ Buckley, Chris (29 December 2004). "Changhong, China's largest TV exporter, announces a huge loss". The New York Times. https://www.nytimes.com/2004/12/28/technology/28iht-yuan.html.
7. ↑ 7.0 7.1 7.2 Yu, Q.Y. (1999). The Implementation of China's Science and Technology Policy. Westport, CT: Quorum Books. pp. 193. ISBN 1567203329.
8. ↑ 8.0 8.1 8.2 Meyskens, Covell F. (2020). Mao's Third Front: The Militarization of Cold War China. Cambridge, United Kingdom: Cambridge University Press. doi:10.1017/9781108784788. ISBN 978-1-108-78478-8. OCLC 1145096137.
9. ↑ 9.0 9.1 9.2 West, Douglas; Ford, John; Ibrahim, Essam (2012). Strategic Marketing: Creating Competitive Advantage, 2nd ed.. Oxford: Oxford University Press. pp. 558. ISBN 9780199556601.
10. ↑ "About – CHiQ" (in en). https://www.chiqamerica.com/about/.

## External links

* Official website

* v
* t
* e

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