Comparison of split testing tools

Short description: List of split testing tools for comparison

Performing split testing on a website requires a combination of features. There are many tools that make it easier to rotate variants and report results, yet they have many differences.

## Definitions

* Integration of a tool with web development: using a JavaScript snippet means the developer must edit and install a snippet into the HTML code of the website. Use of a WordPress plug-in requires download and activation of the plug-in.
* Content testing: identifying what the tool allows the developer to test, and what requires optimization
* Test creation: whether tests can be created by the developer (user defined), or the tool automatically creates tests based on many permutations of all options that can be tested
* Minimum traffic required: by the website receive before it can use the tool
* Release: open to the public, or only granted to a select few users

## Overview

Tool  | Integration  | Content Tested  | Test Creation  | Minimum Traffic Required  | Release

|
|
|
|
|

AdPushup  | JavaScript snippet[1] | Ads  | User defined  | 5,000 daily views  | Private Beta
AmpedSense  | WordPress plugin[2] | Ads  | User defined  | No minimum  | Stable
Twik.io  | WordPress, JavaScript snippet[3] | Ads, Content or Full Layouts and any HTM  | Automatic  | No minimum  | Stable
Ezoic  | Wordpress Plugin, JavaScript snippet, Cloudflare, or DNS Switching[4] | Ads, Content or Full Layouts  | Automatic  | 10,000 monthly views  | Stable
Optimizely | JavaScript snippet[5] | Any HTML  | User defined  | No minimum  | Stable
VWO  | JavaScript snippet[6] | Any HTML  | User defined  | No minimum  | Stable
Maxymizely  | JavaScript snippet[7] | Any HTML  | User defined  | No minimum  | Stable
MonetizeMore  | JavaScript snippet[8] | Ads, page views, layouts  | User defined  | No minimum  | Stable

## References

1. ↑ "AdPushup - Ad Revenue Optimization". http://www.adpushup.com.
2. ↑ "How to Maximize AdSense Earnings with AmpedSense" (in en-US). http://www.ampedsense.com/tour/.
3. ↑ "Twik - Personalization Automation & User Experience BI Tool". https://www.twik.io/.
4. ↑ "How to Integrate with Ezoic". http://support.ezoic.com/hc/en-us/articles/205801419-How-to-Integrate-with-Ezoic.
5. ↑ "Implement the Optimizely snippet" (in en-US). 2016-04-14. https://help.optimizely.com/Set_Up_Optimizely/Implement_the_Optimizely_snippet.
6. ↑ "A/B Testing - The Complete Guide". https://vwo.com/ab-testing/.
7. ↑ "Integration of Maxymizely". 2016-12-17. http://developers.maxymizely.com/en/.
8. ↑ "MonetizeMore AdTech Partner A/B Testing Guide (Header Bidding)" (in en-US). 2018-04-12. https://www.monetizemore.com/blog/adtech-partner-a-b-testing-guide/.

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