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Patari (service)

Topic: Software

 From HandWiki - Reading time: 4 min
Short description: Pakistani music streaming website
Patari
پٹاری
Patari Logo
Screenshot
Patari.jpg
Screenshot of Patari for iOS.
Type of businessPrivate
Available in
FoundedFebruary 2015; 9 years ago (2015-02)
Headquarters
Lahore, Punjab
,
Pakistan
Country of originPakistan
Area servedWorldwide
Founder(s)
  • Khalid Bajwa
  • Humayun Haroon
  • Iqbal Talaat Bhatti
CEORabeel Warraich (Interim CEO)
Key people
  • Khalid Bajwa (co-founder and ex-ceo)
  • Humayun Haroon (co-founder, mobile developer)
  • Iqbal Talaat Bhatti (co-founder, CTO)
  • Faisal Sherjan (co-founder, Chief Strategy Officer)
IndustryStreaming on-demand media
Website{{{1}}}
RegistrationOptional
Current statusActive
Native client(s) on

Patari (Urdu: پٹاری) is a Pakistani music streaming service founded in February 2015 by Khalid Bajwa, Faisal Sherjan, Iqbal Talaat Bhatti and Humayun Haroon.[1][2][3] The site provides Pakistani music and is known as the largest local music streaming service in Pakistan .[4][5] [6]

History

Background

According to the chief creative officer of Patari, the initial plan was to create an online Pakistani drama serial portal. However, when this did not succeed, the Jang Group’s Chief Strategy Officer Faisal Sherjan, encouraged Patari's founders to focus on music instead.[7][8][9]

Launch

Patari was launched in February 2015 in beta version with a collection of 20,000 songs and 600 artists and was accessible only through invites and later by registration, which led to an increase in access across Pakistan .[10] “We honestly just kept our heads down and kept working on it. Just another day in the life of a start-up we thought, and the next thing we knew, it was everywhere. People were sharing screenshots, making memes, trading tips on how to get invites and reaching out to us to tell us how much they love Pakistani music and Patari” said Khalid Bajwa.[11][12] Patari was opened to public browsing on 4 September 2015.[13][14]

Apps

Patari launched apps for iOS and Android in August 2015. It is planning to launch a Windows OS Windows Mobile app in the near future.[15][16]

Funding

On 30 December 2016, Patari received a total amount of US$200,000 in seed funding from the investment firm Sarmayacar.[17]

Weekly singles chart

Patari Haftanama is a Pakistani top 20 singles chart that is presented every Thursday at Patari.pk.[18][19]

Legal issues

In June 2015, EMI Pakistan requested Patari to remove all its content from the website as it held the licenses for over 60,000 Pakistani artists and controlled almost 70% of the total music of Pakistan. Zeeshan Chaudhry, General Manager of EMI Pakistan said: “I am not against Patari. I am against any portal or platform that provides illegal music.” Patari and EMI have since resolved their differences and signed an agreement that places EMI on the Patari platform.[20][21][22][23]

References

  1. ↑ "The visionary ways of Patari | TNS - The News on Sunday" (in en-US). http://tns.thenews.com.pk/visionary-ways-patari/#.Whnjl1WWbIU. 
  2. ↑ "Love Pakistani music? Here's how to lay your hands on it". New Delhi, India. 19 April 2015. http://www.hindustantimes.com/music/love-pakistani-music-here-s-how-to-lay-your-hands-on-it/article1-1338836.aspx. 
  3. ↑ "Patari.pk will please the music audience in Pakistan". Pakistan. 10 March 2015. http://www.dnd.com.pk/patari-pk-will-please-the-music-audience-in-pakistan/88886. 
  4. ↑ "Patari contains the biggest Pakistani music collection ever". Pakistan. 4 February 2015. http://plan9.pitb.gov.pk/patari-contains-the-biggest-pakistani-music-collection-ever/. 
  5. ↑ "Patari: This new Pakistani music site could be a game changer". Pakistan. 12 March 2015. http://www.dawn.com/news/1168416/patari-this-new-pakistani-music-site-could-be-a-game-changer. 
  6. ↑ "The visionary ways of Patari | TNS - PackagesPoint" (in en-US). 5 October 2019. https://packagespoint.com/ufone-sms-packages-daily-weekly-and-monthly-packages/#.Whnjl1WWbIU. 
  7. ↑ "Pakistani startup, Patari, is the answer to all of your music woes". Pakistan. 9 March 2015. http://www.techjuice.pk/pakistani-startup-patari-is-the-answer-to-all-of-your-music-woes/. 
  8. ↑ "Is Local Music Streaming 'Patari' Pakistan's Answer to Spotify?". 6 March 2015. http://propakistani.pk/2015/03/06/is-local-music-streaming-patari-pakistans-answer-to-spotify/. 
  9. ↑ "Preserving music never heard online before". Pakistan. 26 March 2015. http://www.dawn.com/news/1171939. 
  10. ↑ "Patari contains the biggest Pakistani music collection ever". 4 February 2015. http://www.moremag.pk/2015/02/04/patari-biggest-pakistani-music-collection-ever/. 
  11. ↑ "Online music service Patari's founders confident of success". Pakistan. 16 March 2015. http://tribune.com.pk/story/854071/online-music-service-pataris-founders-confident-of-success/. 
  12. ↑ "Will Patari.pk be successful in a country like Pakistan?". Pakistan. 18 March 2015. http://blogs.tribune.com.pk/story/26707/will-patari-pk-be-successful-in-a-country-like-pakistan/. 
  13. ↑ "Patari opens for public". September 4, 2015. http://tribune.com.pk/story/950790/patari-opens-for-public/. 
  14. ↑ "Stream the night away: Pakistani music goes online". August 16, 2015. http://tns.thenews.com.pk/stream-night-away-pakistani-music-portals-taazi-patari/#.VgEFHdKqqko. 
  15. ↑ "Patari launches beta apps for Android and iOS — We go hands on!". August 4, 2015. http://www.techjuice.pk/hands-on-with-pataris-new-android-app/. 
  16. ↑ "Patari An App for Pakistani Music". Aug 9, 2015. http://phoneworld.com.pk/patari-an-app-for-pakistani-music/. 
  17. ↑ "Pakistan's Music Streaming Platform Patari Raises $200,000 in Seed Funding". Techlist. December 30, 2016. https://www.techlist.pk/music-streaming-platform-patari-raises-seed-funding/. 
  18. ↑ "Haftanama | Patari Haftanama". http://haftanama.patari.pk/index.php/category/haftanama/. 
  19. ↑ "Patari Haftanama will cheer you up every week". http://enlighten.pk/2016/01/22/patari-haftanama-will-cheer-every-week/. 
  20. ↑ "Patari takes a hit as country's biggest record label threatens legal action". Pakistan. 12 June 2015. http://tribune.com.pk/story/902453/patari-takes-a-hit-as-countrys-biggest-record-label-threatens-legal-action/. 
  21. ↑ "Patari aims to bring dawn of music industry in Pakistan". 4 June 2015. http://www.pakistandigitalreview.com/patari-aims-to-bring-dawn-of-music-industry-in-pakistan/. 
  22. ↑ "What's rattling around in the patari?". September 12, 2015. https://packagespoint.com/ufone-sms-packages-daily-weekly-and-monthly-packages/. 
  23. ↑ "Patari An App for Pakistani Music Website?". Oct 12, 2019. https://packagespoint.com/ufone-sms-packages-daily-weekly-and-monthly-packages/. 

External links



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