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    Radha Subramanyam

    From Wikitia - Reading time: 4 min
    Radha Subramanyam
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    NationalityAmerican
    Alma mater
    • Media Executive
    • Speaker
    • President
    • Chief Research
    • Analytics Officer

    Radha Subramanyam is an American media executive and speaker.[1] She is President and Chief Research and Analytics Officer at CBS Corporation.[2] Subramanyam has more than two decades of experience across traditional and digital media where she blends traditional methodologies with Big Data and Artificial Intelligence. She has worked with companies, including IHeartMedia, Yahoo!, MTV Networks, and Nielsen, and taught media and entertainment at Vassar College and New York University.[3]

    Career[edit]

    Subramanyam has been working in the media industry for more than 20 years gaining experience in research, marketing, data science, and creative. Subramanyam started her media career at NBCUniversal after previously teaching media and entertainment at Vassar College and New York University.

    Subramanyam was appointed as EVP Chief Research and Analytics Officer by CBS Television Network in 2017. Her role included overseeing day-to-day research operations for the CBS Television Network, including audience measurement, analytics, market research, program testing, and advertising research. She is currently President and Chief Research and Analytics Officer at the corporation.[4]

    Subramanyam serves on the board of directors of the International Radio & Television Society, the Advertising Research Foundation,[5] and the Center for Communication.

    Before pursuing a career in research and analytics, Subramanyam was an actress in Indian theater.[6]

    Awards and recognition[edit]

    • Top Women in Business
    • 100 Leading Women in the North American Auto Industry, Automotive News[7]
    • Women with Solutions Award, Alliance for Women in Media
    • Distinguished Women from the Federation of Indian Associations
    • Top 100 Innovators in Data and Analytics, Corinium, 2018[8]
    • Variety Power Women of New York, Women’s Impact Report, 2019[8]

    References[edit]

    1. ↑ "Hire Radha Subramanyam to Speak at Events - Professional Speaker Booking Agency". www.celebritytalent.net. Retrieved 2023-05-12.
    2. ↑ Campione, Katie (2023-04-17). "CBS Programming Generates More Than 280B Viewing Minutes In First Quarter Of 2023, Rivaling Audience For Netflix Original Content". Deadline. Retrieved 2023-05-12.
    3. ↑ cbesson (2023-01-18). "Radha Subramanyam, Chief Research and Analytics Officer, CBS Corporation, President, CBS Vision". SeeHer. Retrieved 2023-05-12.
    4. ↑ Steinberg, Brian (2017-11-01). "CBS Names Radha Subramanyam EVP, Chief Research and Analytics Officer, CBS TV Network". Variety. Retrieved 2023-05-12.
    5. ↑ "Radha Subramanyam". IMDb. Retrieved 2023-05-12.
    6. ↑ "Radha Subramanyam - Tigerhall Thinkfluencer". Tigerhall. Retrieved 2023-05-12.
    7. ↑ "5 eminent Indian-origin women honoured on International Women's Day | Entertainment". Devdiscourse. Retrieved 2023-05-12.
    8. ↑ 8.0 8.1 "Radha Subramanyam - Chief Research and Analytics Officer, CBS; President, CBS Vision at ViacomCBS". THE ORG. Retrieved 2023-05-12.

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