Avinash Kaushik

Avinash Kaushik is an Indian entrepreneur, author and public speaker. In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.[1][2]

Kaushik is on the advisory board of University of Toronto Rotman School of Management's program on CRM Excellence[3] as well as on the advisory board of University of California at Irvine's program on Web Intelligence.[4] He is also an Associate Instructor at the University of British Columbia for the Web Analytics program.[5]

Kaushik has delivered keynotes at conferences such as The Art of Marketing,[6] eMetrics Marketing Optimization Summit,[7] CMA Next,[8] and JMP Innovators Summit.[9] Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the American Statistical Association[10] and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.[11]

In 2008, Kaushik co-founded Market Motive Inc., which provides online education and certification in six Internet disciplines such as Search Engine Optimization, Paid Search Advertising, Social Media, Web Analytics, Conversion & Public Relations.[12]

## Books

* Web Analytics: An Hour A Day, Sybex (an imprint of Wiley), 2007 ISBN 978-81-265-1328-4 (translated into Korean, Portuguese, Chinese, Russian, Polish, and Japanese)[13]
* Web Analytics 2.0, Sybex (an imprint of Wiley), 2009 ISBN 978-0-470-52939-3 (translated into Italian, Portuguese, Spanish, Czech, French, Chinese and Russian)[14] The book defines Web Analytics 2.0 as: "1. The analysis of qualitative and quantitative data from your website and the competition; 2. To drive a continual improvement of the online experience of your customers and prospects; 3. Which translates into your desired outcomes (online and offline)."[15]

## References

1. ↑ "Most Websites Suck". Financial Post. 2010. Archived from the original on 2010-12-18. https://web.archive.org/web/20101218135813/http://www.financialpost.com/Most+websites+suck/3956144/story.html. Retrieved Dec 14, 2010.
2. ↑ "Data give miners the shaft". Globe And Mail. Canada. 2007. Archived from the original on June 29, 2011. https://web.archive.org/web/20110629004539/http://www.theglobeandmail.com/news/technology/article125092.ece. Retrieved Dec 14, 2010.
3. ↑ "Rotman Centre for CRM Excellence Advisory Board". Rotman Executive Programs Center For CRM Excellence. 2010. Archived from the original on 2010-09-05. https://web.archive.org/web/20100905003145/http://www.rotmancrm.com/about/AdvisoryBoard.aspx. Retrieved Nov 27, 2010.
4. ↑ "Web Intelligence Certificate". UCIrvine Extension. 2008. http://unex.uci.edu/certificates/it/web_intel. Retrieved Nov 27, 2010.
5. ↑ "UBC Award of Achievement in Web Analytics – Instructors". The University of British Columbia. 2006. http://www.tech.ubc.ca/webanalytics/instructors.html. Retrieved Nov 27, 2010.
6. ↑ "2010 Keynote Speakers, Avinash Kaushik". September 30, 2010. http://www.theartofmarketing.ca/speakers/view/6/avinash-kaushik. Retrieved Nov 24, 2010.
7. ↑ "Keynotes – eMetrics Marketing Optimization Summit – San Jose California 2010". May 4, 2010. Archived from the original on November 23, 2010. https://web.archive.org/web/20101123165706/http://emetrics.org/sanjose/2010/tracks/keynotes.php. Retrieved Nov 27, 2010.
8. ↑ "CMA Next:2010 Keynote Speakers". May 26, 2010. http://www.the-cma.org/convention/?WCE=C=47|K=228034#Analytics. Retrieved Nov 24, 2010.
9. ↑ "JMP Innovators Summit, Plenary Session 1". September 24, 2008. http://www.jmp.com/about/events/summit2008/speakers.shtml#plenary1. Retrieved Nov 24, 2010.
10. ↑ "American Statistical Association 2009 Statistical Advocate of the Year Award Ceremony". American Statistical Association Chicago Chapter. 2009. http://www.chicagoasa.org/Workshops/e051509.htm. Retrieved Aug 15, 2010.
11. ↑ "Awards for Excellence 2011: Recipients – Web Analytics Association". Web Analytics Association. 2011. http://www.webanalyticsassociation.org/?page=awards2011. Retrieved Mar 20, 2011.
12. ↑ Michael Stebbins (2008). "About Market Motive". marketmotive.com. Archived from the original on July 18, 2010. https://web.archive.org/web/20100718102047/http://www.marketmotive.com/about. Retrieved Aug 15, 2010.
13. ↑ Avinash Kaushik (2007). "Web Analytics: An Hour A Day". webanalyticshour.com. Archived from the original on August 12, 2010. https://web.archive.org/web/20100812042643/http://www.webanalyticshour.com/. Retrieved Aug 15, 2010.
14. ↑ "Web Analytics 2.0". webanalytics20.com. 2009. Archived from the original on November 30, 2010. https://web.archive.org/web/20101130101047/http://webanalytics20.com/. Retrieved Nov 24, 2010.
15. ↑ Lou Dubois (2010). "11 Best Web Analytics Tools". Inc. Magazine. http://www.inc.com/guides/12/2010/11-best-web-analytics-tools.html. Retrieved Jan 10, 2011.

## External links

* Occam's Razor by Avinash Kaushik: His personal blog
* Avinash Kaushik Infographic: Personal and Work info

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