2d3

2d3 SensingIndustry| software

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Founded| 1999
Headquarters| Irvine, California
Services| computer vision based technology

2d3 Sensing is an American motion imagery software company based in Irvine, California. It is a wholly owned subsidiary of UK-based OMG plc. Using structure from motion, the company’s suite of products can extract information from images or videos by recreating, manipulating, and enhancing imagery to visualize two-dimensional data into three dimensions.[1][2] 2d3 follows a COTS business model and conforms to and influences emerging standards such as MISB (Motion Imagery Standards Board) and STANAG.[citation needed]

## History

Found in 1999, 2d3 focused on the application of computer vision based technology to specific use cases, such as the entertainment, law enforcement, defense, and medical imaging industries. The company’s initial product, Boujou, was used in the film industry and won a Primetime Emmy Award for technical achievement.[3]

In 2006, 2d3 adopted the COTS model and entered the growing aerial imagery market.[4] The company developed real-time forensic tools for FMV (full motion video) enhancement, which facilitated the conversion of geospatial metadata into intelligence.[citation needed]

In 2011, the company acquired digital media management and processing firm, Sensing Systems, Inc., and the resulting merged company was renamed to 2d3 Sensing.[5]

In 2015, the company was acquired by The Boeing Company's subsidiary company Insitu.[6][7]

## References

1. ↑ Nance, Scott. "3-D Training & Simulation". http://www.kmimediagroup.com/special-operations-technology/436-articles-sotech/3-d-training-and-simulation. Retrieved 7 May 2014.
2. ↑ DSTL. "2d3 Sensing - 3D scene generation technology | dstl | Defence Science and Technology Laboratory". https://www.dstl.gov.uk/2d3sensing.
3. ↑ "2d3 Boujou wins Primetime Emmy Engineering Award". The CGSociety. August 19, 2002. http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/boujou_wins_emmy.
4. ↑ Hambling, David (4 August 2009). "Landing Gadget Could Let Drones See Like Pilots". Wired Magazine. https://www.wired.com/2009/08/landing-gadget-could-let-drones-see-like-pilots/.
5. ↑ "2D3 acquires Sensing Systems". TMC News. February 23, 2011. http://www.tmcnet.com/usubmit/2011/02/23/5331890.htm.
6. ↑ "Insitu History page". 2015. https://insitu.com/community.
7. ↑ "Boeing Acquires 2d3 Sensing to Enhance ISR on UAS" (in en). 2015-04-13. https://www.aviationtoday.com/2015/04/13/boeing-acquires-2d3-sensing-to-enhance-isr-on-uas/.

## External links

* 2d3 Sensing
* Insitu

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