Aha!

Short description: American software company

Aha!

Aha! logo

Type| Private
Industry| Software
Founded| 2013
Headquarters| Menlo Park, California

Area served

| Global

Key people

| Brian de Haaff (CEO)
Chris Waters (CTO)
Website| www.aha.io

Aha! is a cloud-based software company that provides product development software for companies in the United States and internationally. Aha! offers Software-as-a-Service (SaaS) products for organizations to set strategy, ideate, plan, showcase, build, and launch new products and enhancements.

The Aha! suite of products cater to Product managers (PMs), engineers, and product development teams involved in innovation management programs, portfolio management, product marketing, and operations. These tools aim to streamline the process of bringing ideas from concept to market.

As of 2023, more than 700,000 product builders[1] reportedly use the Aha! suite of products.

## Contents

* 1 Capabilities
* 2 History
* 3 Recognition
* 4 See also
* 5 References
* 6 External links

## Capabilities

Aha! is a software suite designed to support users in their approach to developing and delivering products and services. The suite includes tools such as Aha! Roadmaps, Aha! Ideas, Aha! Notebooks, Aha! Develop, and Aha! Academy.[2]

The platform aims to facilitate the product development process, offering functionalities that allow teams to collaboratively conceptualize, capture ideas, devise product strategies, manage agile development, and introduce new features to the market.

Aha! claim their software enables users to establish links between strategic goals and tasks, create visual roadmaps outlining future plans, and monitor business objectives during product management and development.

Aha! offers integration with Jira,[3][4] GitHub,[5] Azure DevOps Server,[6] Pivotal Tracker, Trello, FogBugz, Jellyfish,[7] Redmine, Zendesk,[8] Salesforce, Google Analytics, and Slack and has a rest-based API.

They also offer mobile applications for iPhone and Android.[9]

## History

Aha! is a self-funded, private company, founded by Brian de Haaff and Dr. Chris Waters[10] in the spring of 2013[11] in Menlo Park, California.[12] They have no centralized headquarters, and employees remotely work[13] from the United States and some international locations.

In 2017, Aha! co-founder and CEO Brian de Haaff released the book Lovability,[14] sharing his philosophy on building businesses and products.

In 2019 and 2020, Aha! expanded their roadmapping software to target marketing, IT, services, project management, and business operations users.

In October 2020, Aha! launched Aha! Ideas,[15] aiming to give teams a way to crowdsource ideas from customers, employees, and partners into their product plans. In May 2021, the company released Aha! Develop,[16] an agile development tool for engineering teams.

In 2022, Aha! introduced a digital notebook[17] for product builders. Aha! Notebooks[18] aims to give teams the ability to collaborate on documentation and concepts. The company also announced that they surpassed $100 million in annual recurring revenue (ARR)[19] and launched The Bootstrap Movement, which aims to facilitate sustainable business growth using self-reliance and value exchange, rather than outside funding.

The company claims to have donated more than $1 million[20] through its philanthropic giving program, Aha! Cares.

## Recognition

Aha! has been included on several employee satisfaction lists, including Forbes ,[21] LinkedIn, and WeWorkRemotely.

In 2018, Aha! was #143 on the Inc. 500 list[22] of fastest-growing private companies in the U.S and #13 of all software companies.

Aha! also ranked #50 on Deloitte’s 2018 Technology Fast 500[23] and in the top 100 on Forbes' 2021 list of best startups.[24]

In 2022, Fortune [25] featured Aha! in an article about how to bootstrap over accepting outside funding.

Forbes Advisor[26] named Aha! software as “Best for roadmapping” in its roundup of The Best Business Plan Software of 2023.

## See also

* Software development
* Software engineering
* Software product management

## References

1. ↑ "Roadmap Software for Every Team" (in en). https://www.aha.io/.
2. ↑ "Aha! Suite — Everything You Need to Build Lovable Software" (in en). https://www.aha.io/suite-overview.
3. ↑ "Aha! Visual Product Roadmaps | Atlassian Marketplace". https://marketplace.atlassian.com/plugins/io.aha.connect/cloud/overview.
4. ↑ "Aha! Launches Visual Product Roadmaps for JIRA". Reuters. 2014-03-04. https://www.reuters.com/article/ca-atlassian-idUSnBw045855a+100+BSW20140304. [|permanent dead link|dead link}}]
5. ↑ "Install Aha! · GitHub Integrations Directory". https://github.com/integrations/aha.
6. ↑ "Aha! -- Visual Product Roadmaps | Visual Studio Marketplace". https://marketplace.visualstudio.com/items?itemName=aha.aha.
7. ↑ "Jellyfish value stream management tool busts bottlenecks | TechTarget" (in en). https://www.techtarget.com/searchsoftwarequality/news/365530081/Jellyfish-value-stream-management-tool-busts-bottlenecks.
8. ↑ "Aha with Zendesk - Apps into Zendesk Help Desk". https://www.zendesk.com/apps/aha/.
9. ↑ "Roadmap Software Mobile App". https://www.aha.io/product/mobile.
10. ↑ Journal, Lauren Weber and Chip Cutter | Photographs by Caleb Alvarado for The Wall Street (2022-02-23). "Some Companies Ditch Annual Raises and Review Worker Pay More Often" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/some-companies-ditch-annual-raises-and-review-worker-pay-more-often-11645612380.
11. ↑ "New SaaS startup Aha! aims to make building great products easier". http://www.techworld.com.au/article/523671/new_saas_startup_aha_aims_make_building_great_products_easier/.
12. ↑ "Aha! streamlines development with cloud-based project management platform". http://www.pcworld.com/article/2046545/aha-streamlines-development-with-cloud-based-project-management-platform.html.
13. ↑ "10 companies that will let you work from home and are hiring now" (in en). https://scrippsnews.com/stories/10-companies-that-will-let-you-work-from-home/.
14. ↑ "Lovability Book by Brian de Haaff" (in en). https://www.aha.io/lovability.
15. ↑ "Aha! Ideas — Comprehensive Idea Management Software" (in en). https://www.aha.io/ideas/overview.
16. ↑ "Aha! Develop — A Fully Extendable Agile Development Tool — Build Your Way" (in en). https://www.aha.io/develop/overview.
17. ↑ "Introducing Aha! Create — Your New Digital Notebook" (in en). https://www.aha.io/blog/introducing-aha-create-your-new-digital-notebook.
18. ↑ "Aha! Notebooks — Create beautiful documents and whiteboards" (in en). https://www.aha.io/notebooks/overview.
19. ↑ "Why the CEO of Aha! rejected the venture capital model and thinks more founders should do the same" (in en). https://fortune.com/2022/03/08/ceo-aha-bootstrapping-venture-capital/.
20. ↑ "Aha! Commits $400,000 to Charitable Giving in 2022" (in en). https://www.aha.io/blog/charitable-giving-2022.
21. ↑ HILBURN", "JAIR. "America's Best Startup Employers 2022" (in en). https://www.forbes.com/lists/americas-best-startup-employers/.
22. ↑ "Aha! Ranks #143 on the Inc. 5000 List of Fastest-Growing Private Companies" (in en). https://www.aha.io/blog/rank-143-inc-5000-list.
23. ↑ "Aha! Is Recognized as One of Deloitte's Technology Fast 500" (in en). https://www.aha.io/blog/rank-50-deloitte-technology-fast-500.
24. ↑ "Aha! Ranks in Top 100 on Forbes' List of America's Best Startups" (in en). https://www.aha.io/blog/aha-ranks-in-top-100-on-forbes-list-of-americas-best-startups.
25. ↑ "Why the CEO of Aha! rejected the venture capital model and thinks more founders should do the same" (in en). https://fortune.com/2022/03/08/ceo-aha-bootstrapping-venture-capital/.
26. ↑ "10 Best Business Plan Software In 2023 – Forbes Advisor". https://www.forbes.com/advisor/business/software/best-business-plan-software/#aha_section.

* Bridgwater, Adrian (2013-08-17) "Aha! Launches Roadmapping With Extra Mojo" Dr. Dobbs. Retrieved 2014-09-08
* Forman, Aaron (2014-03-04) "Atlassian launches Atlassian Connect with Aha!" Atlassian Blog. Retrieved 2014-09-08
* IDG Connect (2013-08-13) "Aha! streamlines development with cloud-based project management platform" IDG Connect. Retrieved 2014-09-08

## External links

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