Animoto

Screenshot of online Animoto video editor

Type| Private
Industry| Photo Slideshow Software
Founded| August 2006
Founders| Jason Hsiao, Brad Jefferson, Stevie Clifton, Tom Clifton
Headquarters|

New York City

United States

Number of employees

| 100 (2020)[1]
Website| animoto.com

Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows,[2] and customized web-based presentations.[3] Animoto is based in New York City with an office in San Francisco .[4]

## Contents

* 1 History
* 2 Products
* 3 Awards
* 4 See also
* 5 References

## History

Animoto was founded in August 2006 by Jason Hsiao, Brad Jefferson, Stevie Clifton and Tom Clifton because of the poor video quality found on the internet.[5] Animoto’s patented Cinematic Artificial Intelligence technology allows users to turn photos, video clips and music into video slideshows.[6] Animoto’s founders include former producers of ABC, MTV, VH1, Comedy Central and the Documentary Group.[7]

Animoto launched a Facebook application during the 2008 SXSW Interactive Festival. The application experienced viral growth in April 2008. According to The New York Times , by mid-April, Animoto's Facebook application had nearly 750,000 people sign up in three days. At the peak, almost 25,000 people tried Animoto in a single hour.[8] Animoto decided to use Amazon's cloud computing servers in order to meet the growing number of subscribers.[9] The surge of its growth required it to increase its previous IT infrastructure 100-fold.[10] The use of cloud services allowed it to cope with the uptick in demand but also scale back services easily and cost-efficiently when demand slackened.[10] In June 2009, the Animoto launched an iPhone app, allowing users to create video using pictures on their mobile phone.[11]

By January 2013, the company had reached 6 million users and received a patent for its Cinematic Artificial Intelligence technology.[4] In July 2018, the company was hacked, leading to unauthorized access of Animoto user personal information.[12]

In 2020, Animoto released its social media insights in a report, consisting of an online survey of 1000 consumers and 500 marketers who are producing videos.[13] Animoto has partnerships with social media platforms like Facebook, Instagram, YouTube, Twitter and LinkedIn.[14]

## Products

It is considered one of the scalable web applications that were developed from the early phases of cloud computing by companies with limited IT infrastructure.[10] It is available in both online and mobile platforms and offers both free and paid upgraded accounts.[15]

## Awards

In 2009 Animoto received the Webby Award as Best Web Service & Application of the year.[16]

## See also

* Tech companies in the New York metropolitan area
* Animaker
* Inshot

## References

1. ↑ "Animoto Company Profile". Craft. https://craft.co/animoto. Retrieved March 4, 2020.
2. ↑ "Animoto raises $25M to invest in mobile video creation — Tech News and Analysis". http://gigaom.com/2011/06/29/animoto-25m-funding/.
3. ↑ Esrock, Yale; Munoz, Richard; Neal, Douglas (2010). Cloud Revolution. Falls Church, VA: CSC. pp. 118. ISBN 9780578051161.
4. ↑ 4.0 4.1 Animoto celebrates its fifth birthday with 6 million users
5. ↑ Animoto: The No-Infrastructure Startup | Fast Company | Business + Innovation
6. ↑ Summers, Nick (14 January 2013). "Reporter for The Next Web". The Next Web. https://thenextweb.com/insider/2013/01/14/animoto-celebrates-its-fifth-birthday-with-six-million-users-and-new-i-love-ny-video-style/. Retrieved 13 August 2013.
7. ↑ Wilson, Sara (18 December 2008). "The Animoto Revolution: How this band of hipsters is taking photo sharing into the 21st century". Entrepreneur.com. http://www.entrepreneur.com/article/199000. Retrieved 13 August 2013.
8. ↑ Fitzgerald, Michael (May 5, 2008). "Cloud Computing: So You Don't Have to Stand Still". The New York Times. https://www.nytimes.com/2008/05/25/technology/25proto.html?_r=0. Retrieved 13 August 2013.
9. ↑ Animoto: When scalability becomes a matter of prosperity or death – The Next Web
10. ↑ 10.0 10.1 10.2 Baun, Christian; Kunze, Marcel; Nimis, Jens; Tai, Stefan (2011). Cloud Computing: Web-Based Dynamic IT Services. Heidelberg: Springer Science & Business Media. pp. 63. ISBN 9783642209161.
11. ↑ Chang, Alexandra (19 December 2011). "Animoto's new mobile app promises easy video slideshow creation". MacWorld. http://www.macworld.com/article/1164385/animoto_mobile_app_promises_easy_video_slideshow_creation.html. Retrieved 14 August 2013.
12. ↑ Whittaker, Zack (20 August 2018). "Animoto hack exposes personal information, location data". TechCrunch (Oath Inc.). https://techcrunch.com/2018/08/20/animoto-hack-exposes-personal-information-geolocation-data/.
13. ↑ "Social Video Trends: Consumer & Marketers Insights for 2020". https://www.business2community.com/infographics/social-video-trends-consumer-marketers-insights-for-2020-infographic-02253396.
14. ↑ "Animoto Adds Vice President of Experience Design and Vice President of Finance". https://www.spectrumequity.com/news/animoto-adds-vice-president-of-experience-design-and-vice-president-of-finance.
15. ↑ Covili, Jared; Provenzano, Nicholas (2015-10-09) (in en). Classroom in the Cloud: Innovative Ideas for Higher Level Learning. Corwin Press. ISBN 9781506301662. https://books.google.com/books?id=u3hZDwAAQBAJ&dq=animoto+cloud&pg=PT212.
16. ↑ "Animoto -- The Webby Awards" (in en-US). https://www.webbyawards.com/winners/2009/web/general-website-categories/web-services-applications/animoto-3/.

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