Anova Culinary

Short description: Smart kitchen appliances

Anova Culinary

Type| Subsidiary
Industry| Home automation
Founded| 2013; 11 years ago (2013)
Founders|

* Stephen Svajian
* Jeff Wu
* Natalie Vaughn

Headquarters|

San Francisco, California

U.S.

Key people

| Stephen Svajian (CEO)
Products| Anova Precision Cooker,

Number of employees

| 28 (2017)
Parent| Independent (2013–2017) Electrolux (2017–present)
Website| www.anovaculinary.com

Anova Culinary, officially known as Anova Applied Electronics, Inc., is a company headquartered in San Francisco that specializes in smart kitchen appliances designed for home cooking. Their product range includes devices such as sous-vide cookers, combination ovens, and vacuum sealers. In 2014, Anova introduced the Anova Precision Cooker, the first sous-vide cooking device with Bluetooth connectivity, followed by a Wi-Fi-enabled version in 2015.

On February 6, 2017, Anova was acquired by Electrolux, a home appliance company, for a total of US$250 million. This acquisition marked the first instance of a multimillion-dollar purchase of a smart kitchen brand.[1]

Anova sous-vide cooker

## Contents

* 1 History
* 2 Overview
* 3 Acquisitions
* 3.1 Get Fresh, Inc.
* 3.2 Electrolux
* 4 Partnerships
* 5 References

## History

Anova Culinary was established in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company originated as a manufacturer of temperature control products for scientific laboratories across the globe.

During 2010, Wu developed an initial proof of concept for an affordable sous vide device[2] for home use. He subsequently joined forces with Stephen Svajian, the founder and CEO of the marketing agency Get Fresh Inc., which ultimately led to the creation of Anova Culinary. Their inaugural product, the Anova One, was shipped in 2013.

## Overview

In 2013, Anova Culinary unveiled the Anova One,[3] the initial sous-vide cooker designed for home use. This device was an immersion circulator[2][4] that could be attached to an existing pot, circulating and heating water for cooking.[5]

The introduction of the Anova Precision Cooker followed in 2014, marking the first connected sous-vide device.[6][7] It featured a wand-like immersion circulator that could be attached to a pot or container, ensuring precise temperature control for cooking food at specific times and temperatures. With Bluetooth capability, users could control the device through the company's app on their mobile devices.[8][9][10][11]

The Anova Precision Cooker Nano enables Bluetooth-enabled communication across multiple devices through the Anova Culinary App. This allowed users to synchronize cooking cycles for multiple dishes using Anova products. It offered the same temperature control as other models,[12] with basic controls accessible directly on the device for those who preferred not to use the app.[12]

The Anova Precision Oven, a countertop combi oven, was designed to function independently as a sous vide solution or in conjunction with existing Precision Cooker products. It combined steam and convection cooking methods.[6][13][14][15][16]

The Anova Culinary App serves as the companion app for the Precision Cooker and is available for Android and iOS devices. It provides access to recipes and allows users to control temperature settings.[17]

## Acquisitions

### Get Fresh, Inc.

In 2015, Anova Culinary purchased marketing agency Get Fresh, Inc. for a total of US$9.2 million.[18]

### Electrolux

On February 6, 2017, Electrolux announced its acquisition of Anova Culinary for a total of US$250 million. The acquisition involved an initial cash payment of $115 million, with an additional $135 million allocated for adjustments and the fulfillment of specific financial targets.[1][19]

Under the agreement, the Anova brand remains intact and retains its own distinct identity, with Stephan Svajian continuing as CEO. Anova Culinary operates as a subsidiary within the broader Electrolux organization.[20] Electrolux is said to be establishing a "smart home solutions center" in San Francisco to focus on developing connected products in various categories, as reported by Business Insider.[21]

## Partnerships

During the 2017 International Home and Housewares Show, Anova revealed a collaboration with Stasher, a manufacturer of silicone bags, to offer reusable and resealable bags specifically designed for sous vide cooking.[22][23][24] Additionally, on July 25, 2017, Anova announced a partnership with Field Company, which involved a special release of a limited batch of the Field cast iron skillet prior to its wider availability to the general public.[25][26]

## References

1. ↑ 1.0 1.1 "Electrolux to acquire fast-growing smart kitchen appliance company Anova" (in en-US). 6 February 2017. http://www.electroluxgroup.com/en/electrolux-to-acquire-fast-growing-smart-kitchen-appliance-company-anova-23189.
2. ↑ 2.0 2.1 Biggs, John (10 September 2013). "Hands On With The Anova Automatic Sous Vide System | TechCrunch". https://techcrunch.com/2013/09/09/hands-on-with-the-anova-automatic-sous-vide-system/.
3. ↑ Ray, Joe. "For Home Chefs on a Budget, Sous Vide Cooking Heats Up" (in en-US). WIRED. https://www.wired.com/2013/11/budget-sous-vide/. Retrieved 2017-07-30.
4. ↑ Eats, Serious. "Equipment: We Test the $199 Sous Vide Circulator From Anova" (in en). http://www.seriouseats.com/2013/09/equipment-we-test-the-199-sous-vide-circulato.html.
5. ↑ "Anova sous vide so easy to use" (in en). CNET. https://www.cnet.com/news/anova-sous-vide-so-easy-to-use/.
6. ↑ 6.0 6.1 Gartenberg, Chaim (2017-02-06). "Sous vide Kickstarter success Anova gets bought for $250 million by Electrolux". https://www.theverge.com/2017/2/6/14522494/anova-sous-vide-circulator-kickstarter-acquired-electrolux-250-million.
7. ↑ "Anova Precision Cooker Reaches $1.3M Crowdfunding". 2014-05-27. https://www.crowdfundinsider.com/2014/05/40388-anova-precision-cooker-reaches-1-3m-crowdfunding/.
8. ↑ "Anova, maker of smart sous vide devices, gets acquired for $250 million" (in en-US). Digital Trends. 2017-02-06. https://www.digitaltrends.com/home/anova-acquired-by-electrolux/.
9. ↑ Morganstern, Adam. "Cook The Perfect Steak With Your IPhone: Anova Sous-Vide" (in en). Forbes. https://www.forbes.com/sites/adammorganstern/2015/01/30/cook-the-perfect-steak-with-your-iphone-anova-sous-vide/#514e07ee3729.
10. ↑ "Once something you only saw on 'Top Chef,' sous vide hits shelves at Target, Best Buy" (in en-US). Digital Trends. 2016-06-09. https://www.digitaltrends.com/home/anova-immersion-circulator-target-best-buy/.
11. ↑ Manjoo, Farhad (2014-11-19). "Bringing Sous Vide to the Home Cook" (in en-US). The New York Times. ISSN 0362-4331. https://www.nytimes.com/2014/11/20/technology/personaltech/bringing-sous-vide-to-the-home-cook.html.
12. ↑ 12.0 12.1 "Anova Precision Cooker Nano brings sous-vide to a sub-$100 budget - SlashGear" (in en-US). 13 June 2017. https://www.slashgear.com/anova-precision-cooker-nano-brings-sous-vide-to-a-sub-100-budget-13488366/.
13. ↑ Daugherty, Trevor (2017-01-06). "Anova refreshes its line of sous vide cookers at CES 2017, provides more details on upcoming Precision Oven". https://9to5toys.com/2017/01/06/anova-cookes-ces-2017/.
14. ↑ Wolf, Michael (2016-11-15). "2017 Is Going To Be A Year Of Crazy Innovation For The Oven" (in en-US). The Spoon. http://thespoon.tech/2017-is-going-to-be-a-year-of-crazy-innovation-for-the-oven/.
15. ↑ "Electrolux buys sous vide machine maker Anova for $250 million" (in en). CNET. https://www.cnet.com/news/electrolux-buys-sous-vide-machine-maker-anova-for-250-million/.
16. ↑ Alston, Greg (2017-01-05). "Anova Announces Four Products to Expand Their Precision Cooking Line • GearDiary". https://geardiary.com/2017/01/05/anova-announces-four-products/.
17. ↑ "Now Your Phone Can Cook Sous Vide" (in en-us). Brit + Co. https://www.brit.co/sous-vide-precision-cooker/.
18. ↑ Ha, Anthony (18 August 2015). "Anova Acquires Hardware Marketing Startup Get Fresh For $9.2M | TechCrunch". https://techcrunch.com/2015/08/18/anova-acquires-get-fresh/.
19. ↑ "Electrolux buys Anova to tap into connected products growth". Reuters. https://www.reuters.com/article/us-electrolux-acquisition-idUSKBN15L0TZ.
20. ↑ Heater, Brian (6 February 2017). "Sous Vide startup Anova gets acquired by appliance giant Electrolux | TechCrunch". https://techcrunch.com/2017/02/06/anova-electrolux/.
21. ↑ "Electrolux buys U.S. Anova to tap into connected products growth" (in en). Business Insider. http://www.businessinsider.com/r-electrolux-buys-us-anova-to-tap-into-connected-products-growth-2017-2.
22. ↑ "Stasher's silicone sous vide bags are reusable, dishwasher safe, and last for years" (in en-US). Digital Trends. 2017-03-20. https://www.digitaltrends.com/home/stasher-silicone-bags/.
23. ↑ Ray, Joe. "These Reusable Silicone Bags Make for Killer Sous Vide" (in en-US). WIRED. https://www.wired.com/2017/06/review-stasher-bags-sous-vide/. Retrieved 2017-07-26.
24. ↑ "stasher really cooking at the 2017 IHA Show with new products and new partnerships". www.businesswire.com (Press release). 17 March 2017. Retrieved 2017-07-26.
25. ↑ "Get your sous vide machine and a Field Company skillet, all from Anova" (in en-US). Digital Trends. 2017-07-25. https://www.digitaltrends.com/home/anova-field-company-cast-iron/.
26. ↑ "Field Company Cast Iron Skillet | World's Best Skillet | Anova Culinary" (in en-US). Anova Culinary. 2017-07-25. https://anovaculinary.com/the-field-company-8-cast-iron-skillet/.

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