Applico

Type| Privately Owned
Industry| Management Consulting
Founded| 2009
Headquarters| New York, NY

Area served

| Worldwide

Key people

| Alex Moazed, Founder/CEO
Services| Platform Design Advisory, Platform Innovation

Number of employees

| 20+
Website| http://www.applicoinc.com/

Applico, LLC is a business consultancy headquartered in New York City , with offices in San Francisco . It provides services for traditional enterprises adapting to a platform business model. Applico works alongside C-suites and Boards as operating partners to help traditional companies build or buy their own platform business. Applico's team is composed of entrepreneurs, operators and bankers. Alex Moazed, CEO, and Nick Johnson, Head of Platforms, co-authored the book Modern Monopolies, which describes the platform business model and why it dominates the 21st century economy.

## Contents

* 1 History
* 2 Awards
* 3 Press
* 4 References
* 5 External links

## History

Applico was founded by current CEO Alex Moazed in 2009 while attending Babson College.[1] It started as a BlackBerry app development firm to build relationships with developers who were otherwise focused on the highly competitive iOS and Android markets, allowing Applico to establish itself in software development.[2]

## Awards

* 101 Best and Brightest Companies To Work For[3]
* Empact100, 2012[4]
* 2011 Annual Communicator Winner – The Communicator Awards[5][failed verification]

## Press

Applico was profiled in the Wall Street Journal in an article called "Inside the App Culture". The article related Applico to the fast-growing mobile startup based in NYC seen in the HBO show Girls and describes Applico's strategy of focusing on mobile technology: "If there's an art, it's not so much in making a pretty app as it is spotting the next wave before the competition does."[6]

Applico licensed its data product, Platform Insights, to WisdomTree in 2019.[7] WisdomTree launched PLAT, an ETF composed of platform businesses, and announced that Applico’s data was involved in the creation of the ETF [8]

## References

1. ↑ College Startups: Strip Down to the Essentials http://www.entrepreneur.com/article/203810
2. ↑ Moazed, Alex; Johnson, Nicholas L. (2016). Modern Monopolies. St. Martin's Press. pp. 12–13. ISBN 9781250091901. https://books.google.com/books?id=mlrkCgAAQBAJ.
3. ↑ "Winners of 101 Best and Brightest Awards | Top Companies to Work for". http://www.101bestandbrightest.com/winners/2012/national.
4. ↑ "Empact100 | Empact Showcase". https://www.empactshowcase.com/100/2012.
5. ↑ "Winner's List". http://www.communicatorawards.com/winners/list/?l=All&pageNum_winners=9&totalRows_winners=3786&event=6&category=.
6. ↑ Gardner, Ralph Jr. (11 April 2013). "Inside the App Culture". Wall Street Journal. https://www.wsj.com/articles/SB10001424127887324695104578414910909821262.
7. ↑ "WisdomTree Debuts 'PLAT' ETF Focused on Platform Business Models". 22 May 2019. https://www.etftrends.com/wisdomtree-debuts-thematic-etf-plat-focused-on-platform-business-models/.
8. ↑ "PLAT - WisdomTree Growth Leaders Fund | WisdomTree". https://www.wisdomtree.com/etfs/equity/plat.. [yes|permanent dead link|dead link}}]

## External links

* Official website

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