Artlist

Artlist Ltd.

Type| Private Company
Industry| Creative
Technology
Founded| 2016; 10 years ago (2016)
Founder|

* Assaf Ayalon
* Ira Belsky
* Itzik Elbaz
* Eyal Raz

Headquarters| Israel
Brands|

* Artlist
* Motion Array
* Artgrid
* FXhome

Website| artlist.io

Artlist is an Israel-based creative technology company that specializes in royalty-free digital content,[1] and is the owner of several video and image editing platforms.[2]

## Contents

* 1 History
* 2 Products
* 2.1 Motion Array
* 2.2 Artgrid
* 2.3 FXhome
* 3 References
* 4 External Links

## History

Artlist was founded in Israel in 2016 by Ira Belsky, Itzik Elbaz, Eyal Raz and Assaf Ayalon[3] as a royalty-free music site called Artlist.io that originally targeted independent filmmakers looking to license music cheaply.[4][5]

The company expanded its catalog with the launch of the Artgrid stock footage platform in 2019[6] and a sound effects subscription service.[7][8]

Elephant Partners made an initial investment in 2018[9] before Artlist raised $48M led by the investment company KKR in February of 2020.[10][11] In November of 2020 the company acquired the Atlanta-based company Motion Array for $65M.[12] After the Motion Array acquisition, Artlist reportedly had a library of over 800,000 digital assets.[13][14]

In May 2021, Artlist joined the independent music publisher's agency IMPEL.[15] Artlist has announced a collaboration with Israel's ACUM, as well as its European and American counterparts IMPEL and BMI, The MLC, and ASCAP, to collect royalties for the use of its original content produced by the company’s in-house label, Artlist Original. Artlist Original produces over a 1,000 original songs per year for licensing on the Artlist platforms.[16][17]

In 2021, Artlist announced the acquisition of FXhome, a Norwich-based software company that specializes in software and plugins for video and image editing, to become its software division.[18]

## Products

### Motion Array

Motion Array was founded in 2013 as an all in one subscription platform for digital media assets such as templates, presets, add-ons, transitions and motion graphics .[19] The company was acquired by Artlist for $65M in December of 2020.[20][21] The acquisition helped the company reach a combined subscriber base of over six million.[22][23]

### Artgrid

Artgrid, a platform for licensing stock footage where subscribers are allowed unlimited downloads of stock video assets.[24] [25] Depending on your plan, the clips are available in various resolutions from HD H.264 all the way up to 4K RAW/LOG footage.[26][24][27]

### FXhome

FXHome was founded in 2001 as an effort to create Star Wars lightsaber effects for a home movie. The subscription service offers content creators visual effects software.[28][29] FXhome had 6.5 million subscribers when it was acquired by Artlist in 2021. [30][19]

## References

1. ↑ Spiro, James (2021-12-13). ""More major companies are making bets on content creators and small influencers"". https://www.calcalistech.com/ctech/articles/0,7340,L-3924843,00.html.
2. ↑ "Digital music provider Artlist raises $48 million led by KKR" (in en). Reuters. 2020-06-29. https://www.reuters.com/article/us-tech-artlist-fundraising-idUSKBN2400S3.
3. ↑ Nast, Condé. "The hottest startups in Tel Aviv" (in en-GB). Wired UK. ISSN 1357-0978. https://www.wired.co.uk/article/tel-aviv-hottest-startups-2021.
4. ↑ "Artlist music library out of beta: download an unlimited number of royalty free songs for a flat fee" (in en-US). 2017-03-27. https://www.newsshooter.com/2017/03/27/artlist-music-library-relaunch/.
5. ↑ Varian, Ethan (2017-08-22). "When musicians want their songs in TV shows, movies and streaming sites, they go here" (in en-US). https://www.latimes.com/business/hollywood/la-fi-ct-songtradr-music-licensing-20170822-story.html.
6. ↑ "Artlist plans to reinvent the stock footage game with new Artgrid service offering up to 8K RAW video" (in en-us). 2019-01-29. https://www.diyphotography.net/artlist-plans-to-reinvent-the-stock-footage-game-with-new-service-offering-up-to-8k-raw-video/.
7. ↑ "Artlist Sound Effects" (in en-US). 2020-06-30. https://www.newsshooter.com/2020/06/30/artlist-sound-effects/.
8. ↑ Kahn, Erin (2022-10-13). "10 Best Royalty Free Music Resources For Streamers & YouTubers" (in en). https://screenrant.com/best-royalty-free-music-resources-streamers-youtubers/.
9. ↑ Shemer, Simona (2020-06-29). "Israeli Royalty-Free Media Startup Artlist Raises $48M To Grow Digital Stock Offerings" (in en-US). https://nocamels.com/2020/06/israel-music-artlist-catalog-digital-funding/.
10. ↑ Orbach, Meir (2020-06-29). "Artlist announces $48 million in new funding to help grow catalog of content for video creators". https://www.calcalistech.com/ctech/articles/0,7340,L-3836750,00.html.
11. ↑ Lunden, Ingrid (2020-06-29). "Artlist raises $48M led by KKR for its royalty-free music, video and sound effect library" (in en-US). https://techcrunch.com/2020/06/29/artlist-raises-48m-led-by-kkr-for-its-royalty-free-music-video-and-sound-effect-library/.
12. ↑ Ravet, Hagar (2020-12-15). "Artlist to add new features with acquisition of Motion Array for $65 million". CTech. https://www.calcalistech.com/ctech/articles/0,7340,L-3881977,00.html.
13. ↑ Smith, Dylan (2020-12-16). "Artlist Acquires Digital Assets Marketplace Motion Array for $65 Million" (in en-US). https://www.digitalmusicnews.com/2020/12/15/artlist-acquires-motion-array/.
14. ↑ "Israel's Artlist acquires American content asset company for $65M" (in en). 2020-12-16. https://www.geektime.com/israels-artlist-acquires-american-content-asset-company-for-65m/.
15. ↑ "KKR-backed Artlist joins independent music publishers' agency IMPEL" (in en). Music Business Worldwide. 2021-05-25. https://www.musicbusinessworldwide.com/kkr-backed-artlist-joins-independent-licensing-agency-impel/.
16. ↑ Spiro, James (2021-06-01). "Artlist collaborates with American, European, and Israeli royalty organizations". https://www.calcalistech.com/ctech/articles/0,7340,L-3909038,00.html.
17. ↑ Varian, Ethan (2017-08-22). "When musicians want their songs in TV shows, movies and streaming sites, they go here" (in en-US). https://www.latimes.com/business/hollywood/la-fi-ct-songtradr-music-licensing-20170822-story.html.
18. ↑ "Artlist acquires video and image software developer FXhome". 2021-07-14. https://www.israelhayom.com/2021/07/14/artlist-acquires-video-and-image-software-developer-fxhome/.
19. ↑ 19.0 19.1 "Artlist acquires HitFilm and CamTrackAR creator FXhome by Jose Antunes - ProVideo Coalition" (in en-US). 2021-07-14. https://www.provideocoalition.com/artlist-acquires-hitfilm-and-camtrackar-creator-fxhome/.
20. ↑ Smith, Dylan (2020-12-16). "Artlist Acquires Digital Assets Marketplace Motion Array for $65 Million" (in en-US). https://www.digitalmusicnews.com/2020/12/15/artlist-acquires-motion-array/.
21. ↑ "Israel's Artlist acquires American content asset company for $65M" (in en). 2020-12-16. https://www.geektime.com/israels-artlist-acquires-american-content-asset-company-for-65m/.
22. ↑ Ehlinger, Maija (2020-12-17). "In $65 million deal, Artlist acquires Atlanta-based Motion Array to expand content licensing catalog" (in en-US). https://hypepotamus.com/feature/motion-array-acquisition/.
23. ↑ Dorbian, Iris (2020-12-15). "KKR-backed Artlist buys Motion Array for $65m" (in en-US). https://www.pehub.com/kkr-backed-artlist-buys-motion-array-for-65m/.
24. ↑ 24.0 24.1 "Artgrid? Is it For Musicians and Music Videos? | CULTR" (in en-US). https://www.cultr.com/news/artgrid-is-it-for-musicians-and-music-videos/.
25. ↑ Messieh, Nancy (2017-07-06). "5 Places to Find Excellent Royalty-Free Video Clips" (in en). https://www.makeuseof.com/tag/where-find-royalty-free-video-clips/.
26. ↑ "Artgrid Stock Footage Licensing Platform Now Live" (in en-US). 2019-04-08. https://www.newsshooter.com/2019/04/08/artgrid-officially-launches/.
27. ↑ "The Best Subscription Services for Content Creators" (in en). https://www.pcmag.com/picks/the-best-subscription-services-for-content-creators.
28. ↑ McKnight, Heath. "News roundup: LeftField for KOMODO, Boris FX Continuum and accessories for RED KOMODO" (in en). https://www.redsharknews.com/news-roundup-leftfield-for-komodo-boris-fx-continuum-and-accessories-for-red-komodo.
29. ↑ "FXHome by Artlist Rolled Out New Subscription Model & Features - Footage Secrets" (in en-US). 2022-08-03. https://www.footagesecrets.com/news/fxhome-by-artlist/.
30. ↑ "FX HOME FINDS A NEW HOME, and battles holographic pigeons" (in en-US). 2021-10-22. https://eshop.macsales.com/owc-radio/fx-home-artlist/.

## External Links

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