Bandai Namco Entertainment

Short description: Japanese video game publisher

Bandai Namco Entertainment Inc.

Headquarters in Minato, Tokyo

Native name

| 株式会社バンダイナムコエンターテインメント

Romanized name

| Kabushiki-gaisha Bandai Namuko Entāteinmento
Formerly|

* Namco Bandai Games Inc.
(2006–2014)
* Bandai Namco Games Inc.
(2014–2015)

Type| Subsidiary
Industry| Video games
Predecessors|

* Namco
* Bandai video games division

Founded| 31 March 2006; 18 years ago (2006-03-31)[1][2]
Headquarters| Minato, Tokyo, Japan

Area served

| Worldwide

Key people

| Nao Udagawa (president and CEO)
Products| List of Bandai Namco video games
Revenue|  ¥240.3 billion (2020)

Operating income

|  ¥24.7 billion (2020)

Net income

|  ¥244.7 billion (2020)

Number of employees

| 710 (2018)
Parent| Bandai Namco Holdings
Subsidiaries|

* B.B. Studio
* Bandai Namco Aces
* Bandai Namco Studios
* Bandai Namco Network Services
* Bandai Namco Nexus
* Bandai Namco Online
* Bandai Namco Sevens
* Bandai Namco Research
* Bandai Namco Mobile

Website| bandainamcoent.com

Bandai Namco Entertainment Inc.[lower-alpha 1] is a Japanese multinational video game publisher owned by Bandai Namco Holdings. It was founded in 2006 as Namco Bandai Games Inc.[lower-alpha 2], following the 2005 merger of Namco and Bandai. Namco acquired Bandai's video game business division through a corporate split. In 2009, Bandai Namco Games absorbed Bandai Networks. It is headquartered in Minato, Tokyo.

Development operations were spun off into a new company in 2012, Namco Bandai Studios (now called Bandai Namco Studios), to help create faster development time and tighter cohesion between development teams. Namco Bandai Games was renamed Bandai Namco Games in 2014 and again to Bandai Namco Entertainment a year later.

Bandai Namco Entertainment owns several multi-million video game franchises, including Pac-Man, Tekken, Soulcalibur, Tales, Ace Combat, Taiko no Tatsujin, The Idolmaster, and Dark Souls. Pac-Man himself serves as the official mascot of the company.

The company also owns the licenses to several Japanese media franchises, such as Shonen Jump, Gundam, Kamen Rider, Super Sentai, Sword Art Online, and the Ultra Series. It is the core publishing and development area of the Bandai Namco Group's "Content Strategic Business Unit" (Content SBU),[3] and the main video game branch of Bandai Namco Holdings.

## Contents

* 1 History
* 2 Corporate structure
* 2.1 Software development and subsidiaries
* 3 See also
* 4 Notes
* 5 References
* 6 External links

## History

First logo as Namco Bandai Games (then Bandai Namco Games) was used until 2015.

In January 2006, Bandai Namco Holdings Inc. announced the establishment of Namco Bandai Games Inc. In March 2006, to be formed by merging Bandai and Namco’s home console game content, arcade game, mobile contents business and part of its new business division.[2]

Both companies in a joint statement cited Japan's decreasing birth rates and advancements in technology as the reason for the merge, and to increase their relevance to newer audiences. Both companies worked independently under the newly formed Bandai Namco Holdings until March 31, 2006, when their video game operations were merged to form Namco Bandai Games.[1]

On 1 April 2008, Banpresto's video game operations were absorbed by Namco Bandai Games.[4] On 1 April 2009, Bandai Networks, Namco Bandai's mobile phone business, was dissolved and absorbed into Namco Bandai Games.[5]

Just prior to the release of Afro Samurai at the end of 2008, the company announced the Surge publishing label.[6] The new label was an attempt at creating a separate identity for the company, aimed at a Western audience desiring more mature themes in-game content.[7] Following Afro, early press materials indicated that Dead to Rights and Splatterhouse would also be released under the Surge label, but neither game ultimately did; both were released with a retro Namco label instead to reflect the series' legacy, the Surge branding would be phased out following the release of Afro Samurai.

In 2010, Namco Bandai Games entered the Guinness World Records as the company that released the most TV commercials for the same product, a Nintendo DS game called Solatorobo. They created 100 versions of the ad as the game consists of 100 chapters.[8]

In early 2011, Namco Networks was absorbed into Namco Bandai Games America, effectively consolidating Namco Bandai's American console, handheld, and mobile video game development operations.[9]

On 2 April 2012, Namco Bandai Games spun off its development operations into a new company called Namco Bandai Studios. The new company was spurred by Namco Bandai's interest in faster development times and tighter cohesion between disparate development teams. It comprises approximately 1,000 employees, who were already part of Namco Bandai.[10]

In March 2013, Namco Bandai Games established two new game studios. The first, Namco Bandai Studios Singapore, is Namco Bandai's "leading development center" in Asia and develops game content for the Asia Pacific market.[11] The second studio, Namco Bandai Studios Vancouver, works on online social games and game content development for North America and Europe, and is part of the Center for Digital Media (CDM).[11] In July 2013, Namco Bandai Partners (NBP), which used to oversee the PAL distribution network since September 2012, merged with Namco Bandai Games Europe (NBGE) in order to push distribution and publishing into one entity, Namco Bandai Games Europe (NBGE), which is now known as Bandai Namco Entertainment Europe (BNEE).[12] The Australian subsidiary of BNEE, Bandai Namco Entertainment Australia, aside from acting as the publisher and distributor for Bandai Namco titles in Australia, also publishes and distributes titles in the ANZ region for Square Enix and NIS America amongst others.

Previous logo was used from 2015 to 2022

In 2014, Namco Bandai Games and Namco Bandai Studios became Bandai Namco Games and Bandai Namco Studios, respectively. The change unified the brand internationally in order to increase the "value" and "appeal" of the name.[13] The full company name was changed to Bandai Namco Entertainment on 1 April 2015.[14]

On 1 April 2018, the amusement machine business division of Bandai Namco Entertainment was transferred over to sister company Bandai Namco Amusement.[15][16][17]

In September 2020, Bandai Namco Entertainment Europe and Oceania acquired Canadian video game developer Reflector Entertainment.[18] The company acquired minority stake in Limbic Entertainment in February 2021[19] and became the majority stakeholder in October 2022.[20][21]

In March 2021, Bandai Namco Amusement announced that withdrawal of the arcade game facility business in North America due to closure of various gaming facilities from the COVID-19 pandemic.[22] Despite the announcement, Bandai Namco Amusement America was not affected by this withdrawal.[23] In April 2021, Bandai Namco Entertainment America announced it would close its Santa Clara office and move to a new Southern California office.[24][25]

In June 2022, Bandai Namco Entertainment and ILCA. Inc announced the establishment of Bandai Namco Aces, with 51% of the shares owned by Bandai Namco and 49% of the shares owned by ILCA.[26] This new development company will be responsible for the development of AAA titles, including Ace Combat.[27]

## Corporate structure

Bandai Namco Entertainment was originally headquartered in Shinagawa, Tokyo, moving their operations to Minato-ku, Tokyo in February 2016.[28] The North American and European divisions respectively in Irvine, California, as Bandai Namco Entertainment America, and in Lyon, France, as Bandai Namco Entertainment Europe. Divisions have also been established in mainland China, Hong Kong, and Taiwan. Most of the Non-American and Japanese divisions were formerly distribution arms of Atari until the company sold them off to Bandai Namco in July 2009 alongside their Distribution Partners unit, which was effectively renamed Namco Bandai Partners[29][30] until being folded in 2013.

Bandai Namco Entertainment is the core development division of the Bandai Namco Group's "Content Strategic Business Unit" (Content SBU), and the main video game branch of Bandai Namco Holdings.

### Software development and subsidiaries

* Bandai Namco Studios: established in April 2012 as a separate company[31] — Bandai Namco Studios creates video games for home consoles, handheld systems, mobile devices and arcade hardware, while Bandai Namco Entertainment handles the managing, marketing and publishing of these products.[10] Bandai Namco Studios also produces music and videos based on its properties and has development studios in the European, Asian, and Americas offices.[11]
* Bandai Namco Online was established in 2009 and is a subsidiary responsible for online in Bandai Namco Studios games, and also develop games focusing on online.[32]
* B.B. Studio was formed in April 2011 from a merge between Banpresto and Bandai Entertainment Company (BEC),[33] handling the development of the Super Robot Wars franchise and other video games based on Japanese licenses.
* Namco Bandai Games America: Established in 2006-01-26 by Namco Hometek and Bandai Games.[34][35][36]
* Acquired studios: D3 Publisher, Reflector Entertainment, Limbic Entertainment

## See also

* List of Bandai Namco video game franchises
* List of Bandai Namco video games

## Notes

1. ↑ Japanese: 株式会社バンダイナムコエンターテインメント Hepburn: Kabushiki gaisha Bandai Namuko Entāteinmento
2. ↑ Japanese: 株式会社バンダイナムコゲームス Hepburn: Kabushiki gaisha Bandai Namuko Gēmusu

## References

1. ↑ 1.0 1.1 Karlin, David (1 November 2006). "Bandai and Namco Finalize Merger Details". 1UP.com. http://www.1up.com/news/bandai-namco-finalize-merger-details. "With around 1800 employees, Bandai Namco Games will be established on March 31st, 2006."
2. ↑ 2.0 2.1 "Reorganization of the Japanese Operations of the BANDAI NAMCO Group". 11 January 2006. https://www.bandainamco.co.jp/en/releases/images/3/26785.pdf. "On March 31, 2006 it will establish a new Group company under the name of NAMCO BANDAI Games Inc."
3. ↑ "Strategic Business Units". Bandai Namco. http://www.bandainamco.co.jp/en/group/index.html.
4. ↑ Spencer (9 November 2007). "Banpresto absorbed by Namco Bandai". Silicon Era. http://www.siliconera.com/2007/11/09/banpresto-absorbed-by-namco-bandai/.
5. ↑ "KatanaXtreme.com – Namco Bandai Games Inc. to Take Over Bandai Networks Co., Ltd.". http://www.katanaxtreme.com/anime_news/details.aspx?id=li1vddzCy06DZUz3hzp97g.
6. ↑ McWhertor, Michael (4 December 2008). "Namco Bandai Needs Westerners, Plans "Surge"". Kotaku. http://kotaku.com/5102115/namco-bandai-needs-westerners-plans-surge.
7. ↑ Sheffield, Brandon. "Q&A: Namco Bandai's Iwai Talks Tricky Topics In Western Markets". Gamasutra. http://www.gamasutra.com/php-bin/news_index.php?story=22589.
8. ↑ "Most TV commercials for the same product (8 hrs) – regional/Free-to-air". Guinness World Records. http://www.guinnessworldrecords.com/records-1/most-tv-commercials-for-the-same-product-(8-hrs)-regionalfree-to-air/.
9. ↑ "Namco Bandai Games America/Namco Networks merger". Games Industry International. 5 August 2010. http://www.gamesindustry.biz/articles/namco-bandai-games-america-namco-networks-merger-now-it-s-all-just-namco-bandai-games-america.
10. ↑ 10.0 10.1 Gilbert, Ben (10 February 2012). "Namco spins off internal dev studios into 'Namco Bandai Studio'". Famitsu (Engadget). http://www.engadget.com/2012/02/10/namco-spins-off-internal-dev-studios-into-namco-bandai-studio/. Retrieved 9 February 2020.
11. ↑ 11.0 11.1 11.2 Romano, Sal (10 April 2013). "Namco Bandai opening Singapore and Vancouver studios". http://gematsu.com/2013/04/namco-bandai-opening-singapore-and-vancouver-studios.
12. ↑ Long, Niel (1 July 2013). "Namco Bandai completes merger of publishing and distribution businesses". http://www.edge-online.com/news/namco-bandai-completes-merger-of-publishing-and-distribution-businesses/.
13. ↑ Goldfarb, Andrew (24 January 2014). "Namco Bandai Changing Name to Bandai Namco". IGN. http://www.ign.com/articles/2014/01/24/namco-bandai-changing-name-to-bandai-namco.
14. ↑ James, Thomas. "Bandai Namco Games changing name to Bandai Namco Entertainment". https://www.gematsu.com/2014/12/bandai-namco-games-changing-name-bandai-namco-entertainment.
15. ↑ "Notice Regarding Reorganization of Subsidiaries". Bandai Namco Holdings Inc.. 9 February 2018. https://www.bandainamco.co.jp/cgi-bin/releases/index.cgi/file/view/6091?entry_id=5509.
16. ↑ "最先端技術によるキッズ向け冒険施設"屋内冒険の島 ドコドコ"、立川高島屋S.C.に10月11日よりオープン！". Famitsu (Enterbrain). August 8, 2018. https://www.famitsu.com/news/201808/08162095.html. Retrieved August 25, 2019.
17. ↑ "バンダイナムコアミューズメント，イギリスの玩具店「Hamleys」のFC展開を年内に実施予定". May 25, 2018. https://www.4gamer.net/games/999/G999905/20180525138/.
18. ↑ "Bandai Namco acquires Unknown 9 studio Reflector Entertainment". 17 September 2020. https://www.gematsu.com/2020/09/bandai-namco-acquires-unknown-9-studio-reflector-entertainment.
19. ↑ Batchelor, James (23 February 2021). "Bandai Namco take minority stake in Might & Magic dev Limbic Entertainment". GamesIndustry.biz. https://www.gamesindustry.biz/articles/2021-02-23-bandai-namco-take-minority-stake-in-might-and-magic-dev-limbic-entertainment.
20. ↑ Romano, Sal (6 October 2022). "Bandai Namco Entertainment Europe acquires majority stake in Limbic Entertainment". https://www.gematsu.com/2022/10/bandai-namco-entertainment-europe-acquires-majority-stake-in-limbic-entertainment. Retrieved 11 January 2023.
21. ↑ "Bandai Namco Europe takes majority stake in Limbic" (in en). 2022-10-06. https://www.gamesindustry.biz/bandai-namco-europe-takes-majority-stake-in-limbic.
22. ↑ "Bandai Namco to withdraw from arcade game business in North America". Kyodo News. 1 March 2021. https://english.kyodonews.net/news/2021/03/b3f36f91fed4-bandai-namco-to-withdraw-from-arcade-game-business-in-north-america.html.
23. ↑ Stenbuck, Kite (March 1, 2021). "Bandai Namco Will No Longer Handle Amusement Facilities in America". Curse, Inc.. https://www.siliconera.com/bandai-namco-will-no-longer-handle-amusement-facilities-in-america/.
24. ↑ Williams, Hayley (20 April 2021). "Bandai Namco Is Closing Its Santa Clara Office And Moving To Southern California". GameSpot. https://www.gamespot.com/articles/bandai-namco-is-closing-its-santa-clara-office-and-moving-to-southern-california/1100-6490410/.
25. ↑ Takahashi, Dean (20 April 2021). "Bandai Namco will close its Santa Clara office and move employees to Southern California". VentureBeat. https://venturebeat.com/2021/04/20/bandai-namco-will-close-its-santa-clara-office-and-move-employees-to-southern-california/.
26. ↑ "Bandai Namco Entertainment, ILCA Establish New Company Bandai Namco Aces". https://www.animenewsnetwork.com/news/2022-07-05/bandai-namco-entertainment-ilca-establish-new-company-bandai-namco-aces/.187416.
27. ↑ "Bandai Namco Entertainment Inc. and ILCA Inc. Join Forces to Establish Bandai Namco Aces Inc" (PDF) (Press release). Bandai Namco Entertainment and ILCA. 1 July 2022. Archived (PDF) from the original on 1 July 2022. Retrieved 22 July 2022.
28. ↑ "Corporate Data | About Company". https://www.bandainamco.co.jp/en/about/profile.html.
29. ↑ "Namco Bandai/Atari deal". 7 July 2009. https://www.gamesindustry.biz/articles/namco-bandai-atari-deal-namco-europe-complete-deal-to-atari-rsquo-s-global-pal-distribution-operation.
30. ↑ "Namco Bandai Europe purchases PAL distribution from Atari". 7 July 2009. https://www.vg247.com/namco-bandai-europe-purchases-pal-distribution-from-atari.
31. ↑ "Company". https://www.bandainamcostudios.com/en/company/.
32. ↑ "Our Business". https://www.bandainamco-ol.co.jp/en/company/business/.
33. ↑ "History | About Company". https://www.bandainamco.co.jp/en/about/history.html.
34. ↑ "株式会社バンダイナムコホールディングス 2005年度事業報告書". Bandai Namco Holdings. 2006. http://www.bandainamco.co.jp/ir/library/pdf/communication/2006_report.pdf.
35. ↑ Adams, David (4 January 2006). "Namco, Bandai Complete North American Merger". IGN. http://uk.ign.com/articles/2006/01/04/namco-bandai-complete-north-american-merger.
36. ↑ "Namco and Bandai complete merger in North America". GameSpy. 4 January 2006. http://www.gamespy.com/playstation-2/soul-calibur-iii/678772p1.html.

## External links

* v
* t
* e

Bandai Namco crossover games

* Pac-Man Fever
* Namco Super Wars
* Namco × Capcom
* Cross Edge
* Street Fighter X Tekken
* Project X Zone
* Super Smash Bros. for Nintendo 3DS and Wii U
* Project X Zone 2
* Super Smash Bros. Ultimate
* Tekken X Street Fighter

* v
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* e

Pac-Man

Video games|

| Arcade|

* Pac-Man
* Ms. Pac-Man
* Pac-Man Plus
* Super Pac-Man
* Pac & Pal
* Professor Pac-Man
* Jr. Pac-Man
* Pac-Land
* Pac-Mania
* Arrangement
* VR
* Pac'n Party
* Battle Royale

|

Pinball|

* Mr. & Mrs. Pac-Man
* Baby Pac-Man

Consoles and PC|

* Pac-Man (Atari 2600)
* Pac-Attack
* The New Adventures
* Pac-In-Time
* World
* Ms. Pac-Man Maze Madness
* Adventures in Time
* Collection
* Ms. Pac-Man
* World 2
* All-Stars
* Fever
* Vs.
* Pac-Pix
* Pinball Advance
* Arrangement
* Pac 'n Roll
* World 3
* World Rally
* Championship Edition
* Pac-Motos
* Party
* Championship Edition DX
* Tilt
* Ghostly Adventures
* Museum
* Ghostly Adventures 2
* 256
* Championship Edition 2

Other|

* Bandai Namco compilations
* Namco Museum
* Pac-Man Games
* Arcade Game Series
* World's Biggest Pac-Man
* Pac-Man Dash!
* Clones

Miscellaneous|

| Appearances|

* Kick
* Mario Kart Arcade GP series
* Street Fighter X Tekken
* Super Smash Bros.
* for Nintendo 3DS and Wii U
* Ultimate
* Crossy Road
* Sonic Dash

|

Characters|

* Pac-Man
* Ghosts

Other media|

* Pac-Man (TV series)
* Pac-Man and the Ghostly Adventures
* Episodes
* Christmas Comes to Pac-Land
* "Pac-Man Fever" (song)
* Wreck-It Ralph
* Pixels
* 2016 Summer Olympics closing ceremony

Related|

* Bandai Namco
* Namco
* Namco Generations
* Pac-Man Entertainment
* Toru Iwatani
* Pac-Man defense

* Book
* Category

* v
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Super Smash Bros. series

Esports

Games|

* Super Smash Bros.
* Melee
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* 3DS and Wii U
* Ultimate

Characters|

* Bayonetta
* Bowser
* Bowser Jr.
* Koopalings
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* Samus
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* Snake
* Sonic
* Squirtle
* Terry Bogard
* Wario
* Wii Fit Trainer
* Wolf O'Donnell
* Yoshi
* Zelda

Developers|

* HAL Laboratory
* Nintendo
* Nintendo EAD
* Nintendo SPD
* Sora Ltd.
* Masahiro Sakurai
* Game Arts
* Bandai Namco Studios

Fan games|

* Project M
* Super Smash Flash
* Super Smash Land

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