Bynder

BynderType| Software

|

Industry|

* Digital Asset Management
* Project management
* Task management
* Productivity software
* Collaborative software

Founded| 2013 (2013)
Founders| Chris Hall, Roland Keijzer, Stefan Pelders
Headquarters|

Amsterdam

Website| www.bynder.com

Bynder is a Dutch software company that offers a digital asset management (DAM) service. Bynder was founded in 2013 by Chris Hall, Roland Keijzer and Stefan Pelders. The company’s cloud based digital asset management platform offers brands a way to find, share and use digital files at any time and from anywhere.[1][2] It is headquartered in Amsterdam.

Bynder has offices in the Netherlands, United Kingdom, United States, Spain, Australia and UAE. Notable clients are Puma, Spotify and Groupon.[3]

## Contents

* 1 History
* 1.1 Founding and early years
* 2 Recent years
* 2.1 Mergers and acquisitions
* 3 References

## History

### Founding and early years

The founders were colleagues within software development agency, LabelA.[4][5] While working there, they realized the need for a way to store, organize and share digital files with their clients. They decided to meet this need and created Bynder as a stand-alone software solution in 2013. [6]

## Recent years

In August 2016 the company secured a €20 / $22.2 million Series A funding from Insight Partners.[7]

Since 2015 Bynder has been organizing Onbrand, a brand marketing conference taking place in Amsterdam.[8]

In the first half of 2022, Bynder reached 100 million annual recurring revenue. During the summer of 2022 Bynder decided to go with a four-day workweek. [9]

### Mergers and acquisitions

In April 2014, Bynder aqcuires LumaCloud LLC and expands to Boston, USA.[10] In April 2015, Bynder acquired Social Express, a social media analytics reporting tool.[11] In February 2018, Bynder acquired Shutterstock's digital asset management business WebDam for a fee of $49.1 million.[12] In June 2020, Bynder acquired We Adapt, a video creation and templating platform.[13] In March 2022, Bynder acquired GatherContent, a content operations platform.[14]

## References

1. ↑ "Startup Founder Chris Hall". 2 June 2017. https://medium.com/startup-foundation-stories/startup-founder-chris-hall-4bcc3267f338.
2. ↑ "Bynder Features". G2. https://www.g2.com/products/bynder/features.
3. ↑ "The State of B2B Netherlands Tech in 2019". 26 June 2016. https://learn.g2.com/netherlands-tech-companies.
4. ↑ "The journey of a SaaS CEO with Chris Hall, CEO at Bynder". https://www.saastock.com/the-journey-of-a-saas-ceo-with-chris-hall-ceo-at-bynder/.
5. ↑ "Bynder - About us page". https://www.bynder.com/en/about-us/.
6. ↑ "How Chris Hall shaped Bynder's success on the global SaaS landscape". 2 June 2017. https://www.techleap.nl/articles/how-chris-hall-shaped-bynder-s-success-on-the-global-arena-as-a-saas-company.
7. ↑ "Bynder bound for branding automation growth with €20M in Series A funding". Silicon Canals. 11 August 2016. https://siliconcanals.com/news/startups/marketing-adtech/bynder-bound-branding-automation-growth-e20m-series-funding/.
8. ↑ "OnBrand '15". All Conferences. http://www.allconferences.com/c/onbrand-15-amsterdam-2015-december-03.
9. ↑ "Vierdaagse werkweek maakt IT-bedrijf Bynder gewilde werkgever". De Ondernemer. https://www.deondernemer.nl/media/radio/vierdaagse-werkweek-bynder-arbeidsmarkt-personeelstekort~3986382.
10. ↑ "Belgisch marketingplatform LumaCloud gaat samen met Bynder". De Tijd. 4 May 2014. https://www.tijd.be/ondernemen/media-marketing/belgisch-marketingplatform-lumacloud-gaat-samen-met-bynder/9497263.html.
11. ↑ "Twintiger Ivo Minjauw verkoopt start-up SocialExpress aan Nederlandse Bynder". De Tijd. 16 April 2015. https://www.tijd.be/ondernemen/media-marketing/twintiger-ivo-minjauw-verkoopt-start-up-socialexpress-aan-nederlandse-bynder/9622788.html.
12. ↑ "Bynder Announces Strategic Acquisition of Webdam for $49.1 Million". Martech Series. 16 February 2018. https://martechseries.com/content/digi-asset-mgmt/bynder-announces-strategic-acquisition-webdam-49-1-million/.
13. ↑ "Bynder Acquires Video Content Management Platform We Adapt". Retail TouchPoints. 3 June 2020. https://www.retailtouchpoints.com/topics/digital-marketing/bynder-acquires-video-content-management-platform-we-adapt.
14. ↑ "Digital asset management platform Bynder acquires GatherContent". Martech. 3 March 2022. https://martech.org/digital-asset-management-dam-platform-bynder-acquires-gathercontent/.

Category:Business software Category:Document management systems

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