Causata

Short description: American enterprise software company

CausataType| Private

|

Industry| customer experience management software
Marketing automation
Founded| 2009
Headquarters| San Mateo, California, USA
London, UK

Key people

| Paul Wahl
Products| Software application
Computer software
Website| www.causata.com
@Causata

Causata is an enterprise software company based in San Mateo, California , United States with development offices in London, England , UK. It provides software which is used by business-to-consumer marketers to manage interactions with customers.[1][2] The company launched the fourth version of its products in February, 2013.

## Corporate history

Causata was founded in 2009 by Paul Phillips and opened its first office in London, England , UK. The company opened its San Mateo, California office in 2011. CEO Paul Wahl, a former CEO of SAP America and former COO of Siebel Systems, joined the company in March 2012.[3][4] Causata has received $23 million in venture funding from Accel Partners London, the Series C round coming in Feb. 2013.[5][6][7][8]

In 2013, Causata was acquired by NICE Systems.[9]

## Products

Causata's software uses HBase, the NoSQL database on the Hadoop Distributed File System.[7][10] It has industry-specific applications for cross-sell, acquisition, and retention to enable marketers to personalize web and mobile interfaces, operate email and mobile messaging campaigns, enable targeted advertising and create context-driven sales and service.[2]

* The Identity Graph algorithms use first-party online and offline customer data to combine customers' identities and event timelines.
* The Predictive Profile compares individual customer paths and histories against each other to predict customer intent. Machine learning algorithms based on reinforcement methodologies build real-time predictive analytics models for individual customers.[11][12]
* Decisioning serves targeted offers, promotions and ads to potential customers, based on information gathered by the previously mentioned analysis.[10]

## References

1. ↑ Boyd, E.B. "Big Brother or your personal concierge? Causata makes data work for customers". Fast Company (magazine). 5 March 2012.
2. ↑ 2.0 2.1 Backaitis, Virginia. "Causata Disrupts CXM - Uses Big Data, Real Time Analytics, Identity Graphs to Turn Visitors into Buyers, On the Spot". CMSwire. 6 February 2013.
3. ↑ Bort, Julie "This CEO Chose A Tiny Startup Over High-Paying Executive Jobs". Business Insider. 5 March 2012.
4. ↑ Causata hires former SAP America CEO Paul Wahl as chief – Silicon Valley Business Journal
5. ↑ Wauters, Robin. "Causata Launches Customer Interaction Platform With $4.5M From Accel Partners", TechCrunch. 5 October 2009.
6. ↑ Taylor, James. "First Look – Causata" Smart Data Collective. 12 August 2011.
7. ↑ 7.0 7.1 Harris, Derrick. "Exclusive: Causata raises $7.5M and steps up its game in targeted ads". GigaOM. 6 February 2013.
8. ↑ Causata Inc. Secures Funding from Accel Partners.(Company overview) - Robotics & Machine Learning | HighBeam Research
9. ↑ NICE buys Causata, brings big data to bear on customer engagement — Tech News and Analysis
10. ↑ 10.0 10.1 "BigData-Startups: Causata". BigData-Startups.com. Retrieved on May 17, 2013.
11. ↑ Big Data Market Sees CSC Buy Infochimps, NICE Buy Causata - EM360
12. ↑ Harris: New 'consumer-intelligence' technology will compile detailed profiles - San Jose Mercury News

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