Cyma Watches

Cyma-Sarl, SA

Type| Privately held company
Public (HKEX)
Industry| Watchmaking
Founded| 1862, Switzerland Le Locle
1959: Entry of the brand into the Heuroplan group, alongside Movado, Cyma Watches, Eska and Nappey
Founder| Joseph Schwob, Theodore Schwob
Headquarters|

La Chaux-de-Fonds, Switzerland

Key people

| Under care of Universal Genève
Products| Watches

Cyma SA is a Swiss manufacturer of luxury wristwatches, founded by brothers Joseph and Theodore Schwob in 1862. By 1908, Cyma was advertising the resilience of their timepieces when exposed to electricity, magnetism and varying temperatures.[1] The company is currently owned by Stelux International, Ltd.[2] a Hong Kong-based holdings firm which invests primarily in fine jewellery and watches, and is overseen by fellow Fédération de L'industrie Horlogère Suisse member Universal Genève.[3]

## History

The Schwob brothers named the company cyma, a Latin word meaning "sprout", and the origin of the French "cime" or summit. In early years, the company had a staff of 40 people and 55 machines that together produced about 40 watches a day. However, it was not until 1892 in which the brothers partnered with Frédéric Henri Sandoz, the owner of the watch wholesale company, Henri Sandoz et Cie, that the business expanded. Under Sandoz's leadership, the company became the Cyma Watch Company and built the Cyma factory in La Chaux-de-Fonds, Switzerland in the Jura Mountains, near Le Locle. Both towns had been the center of the Swiss watchmaking industry during the 19th century.

The company is currently located in Le Locle and is provincially managed by Claude and Françoise Guilgot. On 9 September 2010, Cyma SA and E-Watch organised an event in Yverdon to launch their new brand collection: Myriad.[citation needed]

## Price and value

Cyma watches from the 1950s retailed between approximately $400 and $25,000 (figures adjusted to 2010 inflation).[4]

## References

1. ↑ "The Jewelers' Circular and Horological Review". Jewelers' Circular Pub. Co.. May 27, 1908. p. 74. https://books.google.com/books?id=d28oAAAAYAAJ&pg=RA3-PA74.
2. ↑ "HKGCC Directory". hkgcc.org.hk. http://www.hkgcc.org.hk/en/membership/directory_detail.aspx?id=HKS0181. Retrieved 2011-09-28.
3. ↑ "The Swiss Watch Industry - Watch producers (direct FH members)". fhs.ch. http://www.fhs.ch/en/addresses.php?list=39. Retrieved 2011-09-28.
4. ↑ Thompson, Edward K. (12 October 1953). "CYMA - two-million-shock test!". Life: 210.

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