Defy Appliances

Industry| Manufacturing and service
Founded| 1905
Headquarters|

Durban

South Africa

Key people

| Ross Heron (CEO Retired) Current CEO: Evren Albaş
Products| Home and major appliances

Operating income

| R2,5 billion (2010)

Number of employees

| 2,600
Parent| Arçelik Group
Website| www.defy.co.za

Defy Appliances is a South African white goods manufacturing company and is the largest manufacturer and distributor of major domestic appliances in southern Africa.[1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.

It currently operates three factories:

* Jacobs (Durban) - manufactures free-standing stoves, built-in ovens and hobs, tumble dryers .
* Ezakheni (Ladysmith) - manufactures electric chest freezers and electric refrigerators.
* East London - manufactures electric refrigerators.

Defy Appliances was founded in the 1905[2] in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, electric stoves, in 1932.[1] In July 2011 the company was bought by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa.[3]

## References

1. ↑ 1.0 1.1 "About Defy". Defy Appliances. Archived from the original on January 4, 2012. https://web.archive.org/web/20120104120038/http://defy.co.za/page.asp?pageId=46&mId=5. Retrieved January 6, 2012.
2. ↑ "About - Defy" (in en-US). Defy. http://www.defy.co.za/page.asp?pageId=46&mId=5.
3. ↑ "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. http://www.southafrica.info/business/investing/defy-250711.htm. Retrieved January 6, 2012.

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