Denza

Shenzhen Denza New Energy Co., Ltd.Error creating thumbnail:

Logo since 2024

Type|

* Joint venture (2010–2024)
* Subsidiary (2024–present)

Industry| Automotive
Predecessor| Shenzhen BYD Daimler New Technology Co., Ltd. (2010–2021)
Founded| May 2010; 16 years ago (May 2010)
Headquarters|

Shenzhen, Guangdong

China

Area served

* Mainland China
* Hong Kong
* Southeast Asia
* Europe

Key people

| Lian Yubo (CEO)
Products| Automobiles

Production output

|  157,134 vehicles (2025)
Parent| BYD Auto Industry
Script error: No such module "Infobox multi-lingual name".
Website| denza.com
tengshiauto.com (China)
Footnotes / references
[1]

Shenzhen Denza New Energy Co., Ltd., trading as Denza (Chinese: 腾势; pinyin: Téngshì), is an automobile manufacturing company and luxury plug-in electric vehicle brand owned by BYD Auto.

Denza was founded in May 2010 as a joint venture between BYD and Daimler AG (currently Mercedes-Benz Group). In late 2014, its first model, the Denza EV was put on sale in selected Chinese cities only.[2] In late 2021, Denza underwent a restructuring as Mercedes-Benz reduced its share to 10%, while BYD held the rest. BYD started investing in new models, such as the D9 MPV, the N7 and N9 SUVs and the Z9 full-size car.[3] In September 2024, Mercedes-Benz withdrew entirely by transferring its remaining 10% stake to BYD.[4][5]

Denza began to export its vehicles in 2024, starting with Southeast Asia.[6] In 2025, the brand entered Europe and Middle East.[7][8] Export vehicles from BYD's two other luxury subsidiaries, Yangwang and Fangchengbao, are also sold under the Denza brand.

## Contents

* 1 Name
* 2 History
* 2.1 Early period (2010–2021)
* 2.2 Restructuring (2021–present)
* 2.3 Leadership
* 3 Products
* 3.1 Current models
* 3.1.1 Export-only models
* 3.2 Discontinued models
* 3.3 Concept vehicles
* 4 Sales
* 5 See also
* 6 References
* 7 External links

## Name

An invented name from the Chinese Tengshi (simplified Chinese: 腾势; traditional Chinese: 騰勢; pinyin: Téngshì), Denza roughly translates to "rising power and momentum".[9] Alternative translations include "win power" or "winning circumstances".[10]

## History

### Early period (2010–2021)

Denza all-electric concept car at Auto Shanghai 2013

On 1 March 2010, BYD Auto and Daimler AG signed a memorandum of understanding for the joint development of electric vehicles.[11] The initial link-up led to the creation of a new, equal-ownership legal entity, Shenzhen BYD Daimler New Technology Co., Ltd. The company was formally established on 27 May 2010[12][13] and received a business license from the Chinese government in March 2011.[14]

The brand name Denza was introduced in March 2012. During its introduction, BYD chairman and founder Wang Chuanfu highlighted that BYD contributes its expertise in battery technology, electric drive systems, and practical experience in deploying electric vehicles on Chinese roads, while Daimler complements this with its experience in designing premium automobiles, know-how of electric vehicle architecture and safety, and a legacy of over 125 years in the industry.[15]

Denza showcased its first concept car in April 2012 at the Auto China motor show in Beijing.[16] It was expected that this product would be offered as an electric luxury car.[17]

By September 2014, BYD and Daimler had jointly invested more than €300 million into the joint venture.[15] The brand's initial product was set to be launched in Beijing, Shanghai, and Shenzhen in September 2014,[18] the launch date was then pushed back to late 2014.[19] Its first model, the Denza EV debuted in December 2014.[2]

When Denza launched its first car, sales of new energy vehicles depend on subsidies provided by the Chinese government. Purchasers of the car were qualified for a RMB 78,000 subsidy and while the total subsidy on offer depends on location of purchase, no more than RMB 120,000 can be deducted.[2][18] As of 2014, buyers were exempted from Beijing's license plate lottery and qualified for free plates in Shanghai and Shenzhen.[18]

In 2018, the Denza EV underwent extensive body restyling, changing its name to Denza 500.[20] In November 2019, Denza presented its second model based on the second-generation BYD Tang. The vehicle was designed with significant participation of Mercedes-Benz designers, which handled exterior and interior design.[21][22] Sales of the Denza X started at the end of 2020 exclusively on the Chinese market.[23]

### Restructuring (2021–present)

In February 2021, the German business daily Handelsblatt reported that the relations between Denza's co-owners were in crisis, as its sales did not meet the expectations of Daimler, which allegedly expressed a desire to end the venture. However, this information was denied.[24] Changes in the joint venture structure was announced in December 2021. The unpopular Denza X SUV was discontinued, and the alliance changed its name to Shenzhen Denza New Energy Vehicle Co., Ltd. In turn, Mercedes-Benz Group reduced its shares from 50% to 10% in favor of BYD's higher stake of 90%.[25]

File:Denza D9 001.jpgDenza D9 DM-i

The first model since the restructuring, the Denza D9 minivan was introduced in August 2022. The D9 is available in plug-in hybrid and battery electric variant.[26] At the same time, the company announced the expansion of its dealer network in China with a plan to open 270 new points by the end of 2022 throughout the country.[27] In March 2023, Denza introduced its second new model after restructuring, the Denza N7 battery electric SUV.[28][29] In the same month, the range was expanded with a larger SUV Denza N8, which is based on the Denza X.[30] Denza plans to release product lines starting with the D, E, N, Z, and A letters.[31]

File:Denza Store at Suyue Square-20250104.jpgA Denza showroom at Suyue Square

In June 2024, Denza started sales of the right-hand drive D9 EV in Hong Kong.[6] It opened its first flagship store in Kowloon Bay, which is the first presence of the brand outside mainland China.[32]

In September 2024, Mercedes-Benz transferred its remaining 10% shareholding in Denza to BYD, making Denza a fully owned subsidiary of BYD.[5]

In April 2025, Denza announced its entry in Europe with a brand launch event in Milan, Italy. Its first model will be the Denza Z9 GT.[7]

In August 2025, Denza introduced two off-road SUVs, the Denza B5 and Denza B8, initially for Middle East markets. The models are rebranded from the Chinese market Fangchengbao Bao 5 and Fangchengbao Bao 8.[8]

### Leadership

* Hans-Ulrich Maik (2010–2015)[33]
* Arno van der Merwe (2015–2019)
* Hubertus Troska (2019–2021)[34]
* Wang Chuanfu (2021–2022)[35]
* Zhao Changjiang (2022–2025)[36]
* Lian Yubo (2025–present)

## Products

### Current models

* Denza D9 (2022–present), full-size MPV, BEV/PHEV
* Denza N7 (2023–present), mid-size SUV, BEV
* Denza N8L (2025–present), full-size SUV, PHEV
* Denza N9 (2025–present), full-size SUV, PHEV
* Denza Z9 (2024–present), full-size car, BEV/PHEV
* Denza Z9 GT (2024–present), full-size fastback car, BEV/PHEV

* Denza D9

* Denza N7

* Denza N8L

* Denza N9

* Denza Z9

* Denza Z9 GT

#### Export-only models

* Denza B5 (2025–present) — rebadged Fangchengbao Bao 5, mid-size SUV, PHEV
* Denza B8 (2025–present) — rebadged Fangchengbao Bao 8, large SUV, PHEV

* Denza B5

### Discontinued models

* Denza EV/400/500 (2014–2019), compact SUV, BEV
* Denza X (2019–2021), mid-size SUV, BEV/PHEV
* Denza N8 (2023–2024), mid-size SUV, PHEV

* Denza EV

* Denza 500

* Denza X

* Denza N8

### Concept vehicles

* Denza EV Concept (2012)
* Denza Inception (2022)
* Denza Z (2025)

* Denza EV Concept

* Denza Z

## Sales

Year  | Sales[37]

|

2015  | 2,800
2016  | 2,287
2017  | 4,713
2018  | 1,974
2019  | 2,089
2020  | 4,175
2021  | 4,708
2022  | 9,803
2023  | 127,840
2024  | 126,036[38]
2025  | 157,134

## See also

* BYD Auto
* List of BYD Auto vehicles
* Yangwang
* Fangchengbao
* Linghui
* Automobile manufacturers and brands of China
* List of automobile manufacturers of China

## References

1. ↑ "Auto Show Concludes, China Brands Rise". CRI English. 3 May 2012. http://english.cri.cn/6826/2012/05/03/191s696965.htm.
2. ↑ 2.0 2.1 2.2 Pugliese, Tony (8 December 2014). "CHINA: BYD-Daimler launches new Denza EV". just-auto.com. Aroq Ltd. http://www.just-auto.com/news/byd-daimler-launches-new-denza-ev_id153408.aspx.
3. ↑ Germany, Stuttgarter Zeitung, Stuttgart. "Daimler: Stuttgarter Autobauer reduziert Denza-Anteil" (in de). https://www.stuttgarter-zeitung.de/inhalt.daimler-stuttgarter-autobauer-reduziert-denza-anteil.c692e9eb-ce85-4732-8d70-e1cad08c2a1b.html.
4. ↑ "品牌故事 - 腾势官网". 2024-10-07. https://www.tengshiauto.com/brand.html.
5. ↑ 5.0 5.1 "【图】腾势汽车正式告别合资公司，奔驰低调退出_汽车之家". 2024-09-16. https://www.autohome.com.cn/news/202409/1300536.html#pvareaid=102624.
6. ↑ 6.0 6.1 Kang, Lei (2024-06-25). "BYD Denza opens its 1st HK flagship store" (in en-US). https://cnevpost.com/2024/06/25/byd-denza-opens-1st-hk-store/.
7. ↑ 7.0 7.1 Miao, Liu (2025-04-10). "BYD's luxury brand Denza officially enters Europe with Z9 GT unveiling in Milan" (in en-US). https://carnewschina.com/2025/04/10/byds-luxury-brand-denza-officially-enters-europe-with-z9-gt-unveiling-in-milan/.
8. ↑ 8.0 8.1 Bobylev, Denis (2025-08-05). "Denza B8 plug-in hybrid SUV from BYD unveiled for overseas markets" (in en-US). https://carnewschina.com/2025/08/05/denza-b8-plug-in-hybrid-suv-from-byd-unveiled-for-africa-and-the-middle-east/.
9. ↑ "Brand". denza.com. Shenzhen BYD Daimler New Technology Co., Ltd.. http://www.denza.com/index.php?a=index&m=Page&id=22&l=en.
10. ↑ "The 933bhp Denza Z9 GT is coming to the UK". 2025-04-11. https://www.topgear.com/car-news/first-look/933bhp-denza-z9-gt-coming-uk. "'Denza who', you might ask? Sitting under the BYD umbrella, Denza originally started out as a joint venture between BYD and Mercedes, but it’s all Chinese now. Its name translates to ‘win power’"
11. ↑ "UPDATE 2-Daimler and BYD sign agreement on electric cars". reuters.com (Thomson Reters). 1 March 2010. https://www.reuters.com/article/daimler-idUSLDE6202C220100301.
12. ↑ "Daimler and BYD Put Electric Car Venture in Gear". The New York Times. 28 May 2010. https://dealbook.nytimes.com/2010/05/28/daimler-and-byd-put-electric-car-venture-in-gear/.
13. ↑ "Company". denza.com. Shenzhen BYD Daimler New Technology Co., Ltd.. http://www.denza.com/index.php?a=index&m=Page&id=21&l=en.
14. ↑ "Joint Venture between BYD and Daimler Receives Business License". BYD Auto. 2011-03-01. http://www.byd.com/buzz/company-news/joint-venture-between-byd-and-daimler-receives-business-license/.
15. ↑ 15.0 15.1 Costello, Mike (2023-04-08). "Everything you need to know about Denza, a BYD and Mercedes-Benz experiment" (in en). https://www.carexpert.com.au/car-news/everything-you-need-to-know-about-denza-a-byd-and-mercedes-benz-experiment.
16. ↑ For brand name debut, see "Daimler and BYD launch new electric car brand". China Daily. 31 March 2012. http://usa.chinadaily.com.cn/business/2012-03/31/content_14957646.htm.
* For concept car showing, see "Denza debuts first model in Beijing". The Malaysian Insider. 24 April 2012. http://www.themalaysianinsider.com/drive/article/denza-debuts-first-model-in-beijing.
17. ↑ Lau, Shirley (23 Sep 2013). "Hybrid Hothouse". Money Magazine. South China Morning Post. https://www.scmp.com/magazines/money/article/1309079/hybrid-hothouse.
18. ↑ 18.0 18.1 18.2 "Daimler-BYD Joint Venture's New All-Electric Vehicle DENZA unveiled at Auto China". Daimler Global Media Site. Daimler AG. 21 April 2014. http://media.daimler.com/deeplink?cci=2464278.
19. ↑ "Daimler expects sales to surpass Audi, BMW in China this year". reuters.com. Thomson Reuters. Jul 6, 2014. https://www.reuters.com/article/us-daimler-china-idUSKBN0FB0PZ20140706.
20. ↑ "Denza 500 - elektryczny brzydal od Daimlera" (in pl). https://www.auto-motor-i-sport.pl/wydarzenia/Denza-500-elektryczny-brzydal-od-Daimlera,33136,1.
21. ↑ "Mercedes-Benz-styled Denza X to hit market at Auto Guangzhou" (in en). http://autonews.gasgoo.com/china_news/70016535.html.
22. ↑ "China's Denza X Electric SUV Is A Mercedes-Benz In All But Name" (in en). https://www.carscoops.com/2019/11/mercedes-styled-denza-x-production-crossover-unveiled-in-ev-and-phev-guise/.
23. ↑ "Oto "chiński Mercedes". Nazywa się Denza X, ma 400 KM i po części trafi do Europy" (in pl). 30 April 2019. https://autogaleria.pl/denza-x-byd-tang-ev-600.
24. ↑ "Is the Daimler-BYD JV Denza about to fall in China? | electrive.com". https://www.electrive.com/2021/02/01/daimlers-denza-x-struggles-in-china/.
25. ↑ "Mercedes-Benz Media" (in en). https://media.mercedes-benz.com/.
26. ↑ Zhang, Phate (2022-08-24). "BYD's Denza brand officially launches D9 MPV in China" (in en-US). https://cnevpost.com/2022/08/24/byds-denza-brand-officially-launches-d9-mpv-in-china/.
27. ↑ "BYD to Open 270 Denza Brand Stores in China by Year's End" (in en). https://www.yicaiglobal.com/news/byd-to-open-270-ev-brand-denza-stores-by-year-end.
28. ↑ "Denza Inception Unveiled On The Chengdu Auto Show In China" (in en). 27 August 2022. https://carnewschina.com/2022/08/27/denza-inception-unveiled-on-the-chengdu-auto-show-in-china/.
29. ↑ "Chińczycy skopiowali niemieckie auto. Każdy pozna, co udaje" (in pl). 2023-03-08. https://e.autokult.pl/denza-n7-chinczycy-znow-sie-zapatrzyli,6874181603502816a.
30. ↑ "Denza N8 is an expensive BYD Tang sibling. To launch this year" (in en). 29 March 2023. https://carnewschina.com/2023/03/29/denza-n8-is-an-expensive-byd-tang-sibling-to-launch-this-year/.
31. ↑ "BYD-Mercedes Backed Denza D9 Electric MPV Officially Launched in China" (in en). 16 May 2022. https://carnewschina.com/2022/05/16/byd-mercedes-backed-denza-d9-mpv-officially-launched-in-china/. Retrieved 2022-12-02.
32. ↑ "DENZA inaugurates first flagship store in Hong Kong, China". https://autonews.gasgoo.com/m/70033752.html.
33. ↑ "About DENZA". https://www.denza.com/sg/brand#:~:text=Brand History-,Brand Story,a new path of luxury.
34. ↑ "BYD to Take Over Denza as Mercedes-Benz Exits Chinese JV" (in en). https://www.yicaiglobal.com/news/chinas-byd-to-take-full-ownership-of-denza-as-mercedes-benz-exits-jv#:~:text=Denza was founded in 2010,its high-end brand Yangwang.
35. ↑ "BYD to Take Over Denza as Mercedes-Benz Exits Chinese JV" (in en). https://www.yicaiglobal.com/news/chinas-byd-to-take-full-ownership-of-denza-as-mercedes-benz-exits-jv#:~:text=Denza was founded in 2010,its high-end brand Yangwang.
36. ↑ "Wang Chuanfu Takes Advice: Denza Undergoes Leadership Change". http://eu.36kr.com/en/p/3364198192039941.
37. ↑ "HOME | Automotive Industry Portal MarkLines | Portal". https://www.marklines.com/.
38. ↑ Zhang, Phate (2025-01-14). "Denza aims to sell over 300,000 cars in 2025, report says" (in en-US). https://cnevpost.com/2025/01/14/denza-aims-300000-cars-2025-report/.

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A subsidiary of BYD Company

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