Elements CRM iOS

Elements CRM iOS is a Mac Customer Relationship Management (Mac CRM) solution built by Ntractive for Apple business using Apple devices. Offered as a Cloud computing subscription-based service, Elements CRM iOS is a universal mobile app for the iPhone and iPad. Elements CRM iOS is an add-on to the Elements CRM desktop app. The iPad CRM version of Elements CRM iOS looks, works and feels like the desktop app.[1] The iPhone CRM app is a limited version of the most important functions of the desktop app.[2]

## Contents

* 1 History
* 1.1 Ntractive
* 2 Methodology
* 2.1 Mac CRM
* 3 References

## History

### Ntractive

Ntractive is a privately held software development company based in Grand Forks, North Dakota[3] that markets business software to small to medium-sized companies. Established in 2006, the company's sole product is Elements CRM, a customer relationship management application aimed at small businesses that use Mac OS X computers, iPads and iPhones.[4][5]

Elements CRM is a cloud based app that employs a unique site-specific browser to merge OS X desktop and web application functionality. The product was first introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference.[6][7] The official launch of Elements SBM (the product's original name) 1.0[8] took place at Macworld/iWorld 2009. The product was then renamed Elements CRM and with its 2.0 release was awarded the honor of Apple "Staff Pick" in July, 2009.[5][9]

## Methodology

### Mac CRM

Mac Customer Relationship Management (Mac CRM) is an approach to managing a company's interaction with current and future customers on Apple Inc Desktop computers and iOS devices only.[10] Mac CRM solutions are not web-based only applications that use a web browser for interaction. Instead, a Mac CRM is a combination of a cloud based app built with Apple's programming language Objective-C or Swift (programming language). Mac CRMs involve using Apple only devices and technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

## References

1. ↑ "Ntractive releases Elements CRM for iPad" (in en). 27 January 2012. http://www.ilounge.com/index.php/news/comments/ntractive-releases-elements-crm-for-ipad.
2. ↑ Elements iPhone CRM app
3. ↑ "Ntractive LLC SEC Registration". https://sec.report/CIK/0001416030.
4. ↑ "Ntractive releases iPhone version of Elements" (in en). Macworld. https://www.macworld.com/article/1142849/elementscrm.html.
5. ↑ 5.0 5.1 "Ntractive updates Elements, renames it Elements CRM" (in en). Macworld. https://www.macworld.com/article/1141798/elements.html.
6. ↑ "Ntractive Announces Mac CRM - Elements SBM 1.0". www.businesswire.com (Press release). Retrieved 2017-11-29.
7. ↑ "Elements CRM for iOS Doesn't Stint on Functionality" (in en-US). 2012-06-08. https://www.linuxinsider.com/story/elements-crm-for-ios-doesnt-stint-on-functionality-75330.html.
8. ↑ "Ntractive launches 'Elements SBM 1.0' - Mac OS X CRM, PIM, business management software" (in en-US). 2008-10-30. https://macdailynews.com/2008/10/30/ntractive_launches_elements_sbm_10_mac_os_x/.
9. ↑ "Ntractive Unveils Elements CRM 2.0". www.businesswire.com (Press release). Retrieved 2017-11-29.
10. ↑ Marks, Gene. "What's The Best CRM Software For Apple's Mac?" (in en). https://www.forbes.com/sites/quickerbettertech/2022/06/09/whats-the-best-crm-software-for-apples-mac/.

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