ExerciseTV

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ExerciseTV

Type of business| Joint venture
Founded| January 2006
Owner| Comcast
Charter Communications
New Balance
Jake Steinfeld
Key people| Chris Mansolillo
Jake Steinfeld
Industry| Video on demand
Employees| 8 (2009)

ExerciseTV was a United States television network broadcast on digital cable.[1] It was free and had video-on-demand (VOD) systems.[2][3] The network received around eight million views every month.[2]

ExerciseTV workouts ranged from cardio and abs to yoga, pilates and personal training.[4]

## History

Launched in January 2006,[5] ExerciseTV was founded by Jake Steinfeld and created by Comcast.[3][6] ExerciseTV was available in the United States via Comcast, Time Warner Cable, Cox Communications and Bresnan Communications.[1] The network was managed by Comcast, with New Balance and Time Warner Cable acting as additional equity partners.

ExerciseTV was a joint venture between Comcast, Charter Communications through its subsidiary Time Warner Cable, New Balance and Jake Steinfeld of Body by Jake.[7]

ExerciseTV closed on November 25, 2011. Its Video OnDemand channel and website closed on December 31, 2011.

## References

1. ↑ 1.0 1.1 "Coke to sponsor ExerciseTV". Atlanta Business Journal (American City Business Journals). 2007-12-28. Archived from the original on 2011-10-26. https://www.webcitation.org/62jYDef4i?url=http://www.bizjournals.com/atlanta/stories/2007/12/24/daily10.html. Retrieved 2009-04-17.
2. ↑ 2.0 2.1 Athavaley, Anjali (2009-04-16). "Lean Times Bring Workouts Home". The Wall Street Journal (Dow Jones & Company). Archived from the original on 2011-10-26. https://www.webcitation.org/62jYGQ91O?url=http://online.wsj.com/article/SB123984558896723563.html. Retrieved 2009-04-17.
3. ↑ 3.0 3.1 "Comcast's ABQ customers workin' out to ExerciseTV". New Mexico Business Weekly (American City Business Journals). 2008-02-28. Archived from the original on 2011-05-26. https://web.archive.org/web/20110526160339/http://www.bizjournals.com/albuquerque/stories/2008/02/25/daily26.html?Ia7HR4TvBI6uygSh1Ln7CA. Retrieved 2009-04-17.
4. ↑ Stein, Anne E (2007-01-07). "The ups and downs of ExerciseTV". Chicago Tribune (Tribune Company). https://pqasb.pqarchiver.com/chicagotribune/access/1190479711.html?dids=1190479711:1190479711&FMT=ABS&FMTS=ABS:FT&date=Jan+07,+2007&author=Anne+E+Stein,+Special+to+the+Tribune&pub=Chicago+Tribune&desc=The+ups+and+downs+of+ExerciseTV&pqatl=google. Retrieved 2009-04-17.
5. ↑ "Comcast, Time Warner Launch ExerciseTV". Los Angeles Times. Associated Press (Tribune Company). 2006-01-19. Archived from the original on 2011-10-26. https://www.webcitation.org/62jY92jXH?url=http://articles.latimes.com/2006/jan/19/business/fi-briefs19.3. Retrieved 2009-04-17.
6. ↑ Hill, Miriam (2006-01-18). "A New Balance for ads, programs: Commercials are interlaced with Comcast's new exercise channel". The Philadelphia Inquirer (Philadelphia Media Holdings LLC). Archived from the original on 2011-10-26. https://www.webcitation.org/62jXyXXk5?url=http://iw.newsbank.com/iw-search/we/InfoWeb?p_action=doc&p_theme=aggdocs&p_topdoc=1&p_docnum=1&p_sort=YMD_date:D&p_product=AWNB&p_docid=10F3C4D5542FD0F0&p_text_direct-0=document_id=( 10F3C4D5542FD0F0 )&p_nbid=N68L58NNMTMxOTY3MTAwMC41ODMxMDY6MTo5OjEyOC. Retrieved 2009-04-17.
7. ↑ Lieberman, David (2006-01-17). "VOD offers new way to work out". USA Today (Gannett Company). Archived from the original on 2011-10-26. https://www.webcitation.org/62jY5GIO4?url=http://www.usatoday.com/tech/news/2006-01-17-comcast-vod-exercise_x.htm. Retrieved 2009-04-17.

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