Farer

Short description: British watch brand

Farer

Trade name

| Farer Limited

|

Type| Limited company
Industry| Horology
Headquarters| London

Number of locations

| 2
Website| https://farer.com

Farer is a British watch brand established in 2015.[1] Its watch names are typically explorer or land speed record themed.[2][3][4][5]

## Contents

* 1 History
* 2 Branding
* 3 Manufacture
* 4 References

## History

In 2015 Farer was founded by Stuart Finlayson, Jono Holt, Ben Lewin and Paul Sweetenham to create a range of quartz watches. Previously, Sweetenham worked as a watch buyer for a duty-free company and then had an extensive retail career, Holt, Lewin and Finlayson ran a London-based branding and marketing agency.[1]

Farer's first product line consisted of nine quartz watches.[6]

In September 2016, the brand added three automatic watches to its range, naming them after British Royal Navy ships used by British explorers.[2] Their automatic watches’ winding crowns were uniquely made of pure Bronze, which paginate with age and wear.[4]

The brand released a range of GMT and Diving watches (Aqua Compressors) in 2017, and then a range of 37 mm hand-wound cushion-cased watches in 2018. In 2019, they released two land speed record themed quartz watches, named after Ainsdale and Pendine Sands. Later, that year, they released a range of chronograph watches.[3]

The company operates in Ascot, Berkshire.[6]

## Branding

The brand claimed to have derived its name from the terms seafarer or wayfarer and named its first range after famous explorers, such as George Mallory,[2] Amy Johnson, Martin Frobisher and Howard Carter. Moreover, it called its first range of automatic watches after ships British explorers supposedly used, such as HMS Beagle, and HMS Endurance.[2]

Farer named three of its chronograph watches, after pre-war British land speed record holders, Ernest Eldridge, John Cobb and Henry Segrave.[3]

Farer claims to seek inspiration from the watch designs of the 60s and 70s.[3]

## Manufacture

Farer designs its watches in London, while Swiss manufacturer, Roventa Henex, produces the final product in Bienne, Switzerland.[2]

Farer's Beagle, Hopewell and Endurance models use ETA 2824-2 movements.[6]

On 26 August 2020, Farer had introduced the GMT Bezel Collection[7] which includes such varieties as Charlton, Maze and the Crooms.[8]

## References

1. ↑ 1.0 1.1 Hall, Chris (19 June 2017). "Three young British entrepreneurs making waves in the watch world". The Daily Telegraph. https://www.telegraph.co.uk/luxury/watches/three-young-british-entrepreneurs-making-waves-watch-world/.
2. ↑ 2.0 2.1 2.2 2.3 2.4 Bischof, Felix (22 May 2017). "Farer: the British-designed, Swiss-made watch brand". https://www.theweek.co.uk/84367/farer-the-british-designed-swiss-made-watch-brand.
3. ↑ 3.0 3.1 3.2 3.3 Hall, Chris (28 February 2019). "A very modern adventure: why Farer is more than a micro brand". Esquire. https://www.esquire.com/uk/watches/a33817014/why-farer-more-than-micro-brand/.
4. ↑ 4.0 4.1 Llewellyn, Tracey (5 November 2016). "Don't wind me up". The Times. https://www.thetimes.co.uk/article/dont-wind-me-up-0f0bz02tv.
5. ↑ Carvell, Nick (16 November 2015). "The best of British watch designers: from Uniform Wares to Henry London". The Evening Standard. https://www.standard.co.uk/lifestyle/design/the-best-of-british-watch-designers-from-uniform-wares-to-henry-london-a3113151.html.
6. ↑ 6.0 6.1 6.2 Teasdale, Charlie (12 October 2017). "Meet the new breed of British watchmakers that are shaking up the horology scene". Evening Standard. https://www.standard.co.uk/lifestyle/esmagazine/meet-the-new-breed-of-british-watchmakers-that-are-shaking-up-the-horology-scene-a3655316.html.
7. ↑ Buettner, Blake (26 August 2020). "Introducing The GMT Bezel Collection From Farer". Worn & Wounded. https://wornandwound.com/introducing-the-gmt-bezel-collection-from-farer/.
8. ↑ Kazan, Zach (23 September 2020). "Review: Farer Crooms". Worn & Wounded. https://wornandwound.com/review/review-farer-crooms/.

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