Funnel (software company)

Funnel

Type| Private
Industry|

* Marketing
* Software

Founded| 2014 (2014) in Stockholm, Sweden
Founders|

* Fredrik Skantze
* Per Made

Headquarters|

Stockholm

Sweden

Number of locations

| 4 (2022)

Area served

| Worldwide
Services| Marketing data hub

Number of employees

| 320 (2022)

Funnel is a software-as-a-service company headquartered in Stockholm, Sweden[1]. It was founded in 2014 and has additional offices in Dublin, London and Boston, MA. Funnel's software aims to help marketing professionals automate data collection for reporting and analysis.

## Contents

* 1 History
* 2 Partnerships
* 3 Acknowledgements
* 4 References
* 5 External links

## History

Funnel was founded in 2014 by Per Made and Fredrik Skantze, who were also behind the Facebook advertising tool Qwaya[2]. With their main office in Stockholm, Sweden, the company opened a second location in Boston, Massachussets in 2016[3] to better service the US-market.

In 2017, Funnel raised €8.3 million ($10 million) Series A funding in a funding round led by Balderton Capital[4]. Suranga Chandratillake also joined the board of the Stockholm-based business as part of that fundraising.

In January 2020, the company raised €42.6 million ($47 million) in Series B funding[5][6] to continue product development and customer growth[7]. One year later, the company announced it closed a new, €57.1 million ($66 million) pre-IPO funding round[8][9].

## Partnerships

Media and marketing agencies like Havas work with Funnel[10]. Funnel also collaborates with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud[11].

## Acknowledgements

* Winner of TechCrunch’s The Europas Award 2020 Hottest SaaS/B2B[12]
* Financial Times and Statista FT1000 Fastest Growing Companies 2021[13] and 2022[14]

## References

1. ↑ "Funnel Operations AB". https://www.bloomberg.com/profile/company/1538739D:SS.
2. ↑ "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". Zobito.com. https://zobito.com/funnel-closes-47m-series-b-to-prepare-marketing-data-for-better-reporting-and-analysis/.
3. ↑ "Stockholm-based martech startup Funnel raises €7 million". EU-startups.com. https://www.eu-startups.com/2019/02/funnel-raises-e7million/.
4. ↑ O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend" (in en-US). https://techcrunch.com/2017/09/19/funnel/.
5. ↑ Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready" (in en-US). https://www.eu-startups.com/2020/01/stockholm-based-funnel-closes-over-e42-6-million-series-b-to-make-marketing-data-business-ready/.
6. ↑ "Swedish marketing platform Funnel raises $47 million Series B to expand into US" (in en-GB). 2020-01-17. https://tech.eu/2020/01/17/swedish-marketing-platform-funnel-raises-47-million-series-b-to-expand-into-us/.
7. ↑ Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard" (in sv). https://www.di.se/digital/svenska-ad-techbolaget-i-jatterunda-varderas-till-en-miljard/.
8. ↑ "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut | Silicon Canals" (in en-US). 2021-10-13. https://siliconcanals.com/crowdfunding/funnel-raises-57-1m/.
9. ↑ Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round" (in en-US). https://techcrunch.com/2021/10/12/funnel-a-no-code-tool-for-marketers-to-organize-disparate-data-sources-raises-66m-in-pre-ipo-round/.
10. ↑ "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide" (in en-GB). 2020-08-14. https://havasmediagroup.com/havas-media-group-partners-with-funnel-to-remove-data-bottlenecks-automate-client-reporting-worldwide/.
11. ↑ "Funnel, The better way to work with marketing data from over 500 connectors". https://cloud.google.com/find-a-partner/partner/funnel-io.
12. ↑ Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups" (in en-US). https://techcrunch.com/2020/06/26/here-are-the-winners-of-the-europas-awards-2020-even-a-pandemic-cant-stop-these-startups/.
13. ↑ Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies" (in en-GB). https://www.ft.com/content/8b37a92b-15e6-4b9c-8427-315a8b5f4332.
14. ↑ "FT 1000: the sixth annual list of Europe's fastest-growing companies" (in en-GB). 2022-03-01. https://www.ft.com/ft1000-2022.

## External links

* Funnel on G2
* List of partners

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