Hasee

Shenzhen Hasee Computer Co., Ltd

Headquarters in Longgang, Shenzhen, China

Native name

| 深圳市神舟电脑股份有限公司

Romanized name

| Shēnzhèn Shì Shénzhōu Diànnǎo Gǔfèn Yǒuxiàn Gōngsī
Type| Private
Industry| Computer hardware
Electronics
Founded| 3 January 1995; 31 years ago (1995-01-03) (as Shenzhen New World Industrial Co., Ltd) [1] 15 January 2001; 25 years ago (2001-01-15) (as Hasee 神舟电脑) [2]
Founder| Wu Haijun
Headquarters|

Shenzhen, Guangdong

China

Area served

| Worldwide

Key people

| Wu Haijun
(Chairman and President)
Jean Tafazzoli
(CEO for European market)
Products| Personal computers, cell phones
Revenue| CN¥46.24 billion (2010)

Net income

| CN¥2.58 billion (2010)
Parent| Hasee Group
Website| {{{1}}}

Shenzhen Hasee Computer Co., Ltd (Chinese: 神舟电脑; pinyin: Shénzhōu Diànnǎo) is a Chinese personal computer manufacturer headquartered in Shenzhen, Guangdong, China. In 2008, it was the second largest Chinese computer maker.[3]

In addition to its domestic market, Hasee products are sold worldwide.

## Contents

* 1 History
* 2 Products
* 3 Operations
* 3.1 Subsidiaries
* 3.2 Production bases and facilities
* 4 See also
* 5 References
* 6 External links

## History

Hasee Computers was founded on January 3, 1995, originally as Shenzhen New World Industrial Co., Ltd. In April, the company collaborated with Hong Kong-based Yali Electronics Technology Co., Ltd. (later renamed Shuangmin Electronics Technology Co., Ltd. in 1996) to distribute movie cards as the agent for Accton Technology, a Taiwanese company. The following year, Hasee launched its own sound card "小声霸" (directly translated as "Little Sound King") in January. That same year, the company earned the distributorship of Shuangmin Electronics’ "小影霸" (directly translated as "Little Video King") graphics card and began distributing NEC-brand floppy drives, hard drives, and optical drives in November.

In July 1997, Hasee introduced its own brand of motherboards, "磐英" (directly translated as “Panying”).[4] Between April and May 1999, the company launched two new motherboard series, "奔驰" ("Beng-Chi") and "神龙" ("Shen-Long"). In January 2000, Hasee established its R&D center, and by July, they released the "Little Net King" modem. Additionally, New World Technology Co., Ltd. was founded in the same month to manage the NEC agency business.

In September 2000, Hasee Computers Co., Ltd. was established, marking New World's transition from the component market to the complete systems market. However, the company continued its agency business, and in the following month, it began representing NEC monitors. In January 2001, the Hasee Electronics Factory was completed and went into production, and by August, the first Hasee-branded desktop computer was released. In December, New World Industrial Co., Ltd. was renamed New World Group Co., Ltd.

In January 2002, Hasee gained significant public attention with its "四千八百八，奔四扛回家" (directly translated as “¥4880, bring a Pentium 4 home”) advertisement campaign aired on CCTV, which quickly boosted its popularity.[5] In May of that year, construction began on the New World Industrial Park. The following year, in February 2003, Hasee started producing laptops. That same year, Hasee's chairman, Wu Haijun, was ranked 18th on the Hurun "IT Rich List" with a net worth of 1 billion yuan.[6] Around this time, the company also entered the South Korean market.[7]

In November 2005, Hasee's Commercial OEM Division was officially established, and in May 2006, the company began planning its entry into the German market.[8] By January 2007, Hasee expanded into the Middle Eastern market.[9] In 2008, the company faced a setback when a defect in some of Nvidia’s graphics chips led to the “Graphics Card Scandal.” Despite this, Hasee continued to grow and entered the Japanese market in May 2009.Cite error: Closing `</ref>` missing for `<ref>` tag On March 22, 2011, Hasee officially submitted its application for listing on ChiNext for review. However, the very next day, the application was rejected by the China Securities Regulatory Commission (CSRC).[10] According to reports, this was Hasee's (and its parent company's) third unsuccessful attempt to go public.[11]

On July 6, 2011, Hasee officially launched its tablet computer Lipad.[12] On September 30 of the same year, Hasee submitted its fourth application for listing on the ChiNext board.[13] On July 31, 2012, the China Securities Regulatory Commission (CSRC) announced that Hasee's request to list on the Shenzhen ChiNext board had been approved.Cite error: Closing `</ref>` missing for `<ref>` tag[14]

In September 2012, media reports indicated that due to declining sales, Hasee had closed several subsidiaries and distributors, as well as two of its four factories. Additionally, some of the company's production land was reportedly being leased out for profit under the name of Hasee's parent company, New World Group, by Chairman Wu Haijun.[15]

In May 2013, nearly a year after its request for ChiNext listing was approved, Hasee withdrew its listing application voluntarily, as it was unable to submit the required self-inspection report on time.[16]

## Products

Hasee products include no frills systems sold at low prices. In 2003, some of its desktop models were referred to as "among the cheapest on the [Chinese] market,"[17] and in 2008, a Hasee laptop could be purchased for little more than US$370.[3] Hasee considers some of its products "competitively priced".[1]

Hasee's products include laptops,[18] desktops,[18] smartphones,[18] tablets,[18] and panel PCs.[1] In the mid-2000s, Hasee manufactured its own motherboards,[19] In 2010, the company stated that its motherboard manufacturing division continues.[1]

## Operations

### Subsidiaries

Hasee's subsidiaries include Shenzhen Hasee Computer Co Ltd, Shenzhen Paradise Science and Technology Co Ltd, Shenzhen Hass IC Co Ltd, Shenzhen Creative Science and Technology Co Ltd, Hasee Electronics Fty, and Shenzhen Paradise Advertisement Co Ltd.[20]

### Production bases and facilities

Facilities include 230,000 sq meters in Hasee Industrial Park located in Bantian, Shenzhen,[19] and the total floor-space of all Hasee facilities was estimated to be 400,000 sq meters in 2004.[20]

Production bases, as of 2004, included a site in Longgang District, Shenzhen.[20]

## See also

* White box (computer hardware)

## References

1. ↑ 1.0 1.1 1.2 1.3 "About Hasee: Company Profile" (in en). hasee.com. Hasee. 2010. http://hasee.com/en/company_abouthasee.jsp.
2. ↑ "深圳市神舟电脑股份有限公司" (in zh). Beijing Jinti Technology Co., Ltd.. https://www.tianyancha.com/company/641895444. Retrieved 2025-08-11.
3. ↑ 3.0 3.1 Barboza, David (2008-08-01). "In China, Low-End Industries Give Way to High-Tech". The New York Times: p. 2. https://www.nytimes.com/2008/08/01/business/worldbusiness/01factory.html. "Hasee is already selling 100,000 laptops a month and is the second biggest Chinese computer maker."
4. ↑ Due to trademark issues, Shuangmin Electronics, the distributor of Taiwan’s Pan Yong Technology, has assigned the Chinese name ‘Panzheng’ to the company’s ‘EpoX’ motherboards. "EPoX磐英科技启用“磐正”商标释疑" (in zh). Tianji Business Channel. 2002-12-19. Archived from the original on 2016-03-05. https://web.archive.org/web/20160305045320/http://www.yesky.com/462/1644962.shtml.
5. ↑ "2002年成功营销案例盘点 推动辉煌创造经典" (in zh). http://finance.sina.com.cn/jygl/20030106/1152298510.shtml.
6. ↑ "2005胡润IT富豪榜" (in zh). http://www.hurun.net/listcn27.aspx.
7. ↑ "神舟电脑低价风暴突袭韩国市场 只售裸机" (in zh). http://biz.163.com/05/1125/10/23D8NIR200020QEE.html.
8. ↑ "剑指欧洲市场!神舟在德国开设分公司" (in zh). http://notebook.pconline.com.cn/news/industry/0605/793271.html.
9. ↑ "神舟电脑在中东市场大受欢迎" (in zh). http://notebook.yesky.com/222/8190222.shtml.
10. ↑ "神舟电脑:盈利能力遭质疑创业板IPO被否" (in zh). http://stock.jrj.com.cn/ipo/2011/03/2312279539551.shtml.
11. ↑ "神舟电脑拟发行8100万股 申请上市第3次未通过" (in zh). http://www.cnsoftnews.com/show_news.asp?newsid=56824.
12. ↑ "神舟电脑正式发布灵雅Lipad平板电脑" (in zh). 2011-07-06. http://tech.qianlong.com/33443/2011/07/06/71@7142480.htm.
13. ↑ "神舟电脑第四次递交IPO申请" (in zh). http://finance.ifeng.com/ipo/xgyw/20111011/4773717.shtml.
14. ↑ "致神舟电脑吴海军的一封信" (in zh). http://tech.sina.com.cn/it/2012-08-07/01207473668.shtml.
15. ↑ "神舟电脑IPO疑云：生产线闲置 终端萎缩" (in zh). 2012-09-01. http://tech.qq.com/a/20120901/000041.htm.
16. ↑ "4月来102家拟IPO企业撤单 秦宝牧业神舟电脑终止上市" (in zh). http://finance.sina.com.cn/stock/newstock/zxdt/20130601/134115665765.shtml.
17. ↑ "In Brief". China Daily: p. 6. 2003-11-19.
18. ↑ 18.0 18.1 18.2 18.3 "All Products" (in en). hasee.com. Hasee. http://hasee.com/en/ProductIndex_Views_En.html?product_index_view=66&id=66.
19. ↑ 19.0 19.1 "About Hasee" (in en). Hasee. http://hasee.com/en/company_abouthasee.jsp.
20. ↑ 20.0 20.1 20.2 Notebook PCs & accessories: supplier capability in mainland China and Taiwan. Global Sources. pp. 48–49. ISBN 962-7853-62-3. https://books.google.com/books?id=9l-He-ESeygC&dq=Hasee&pg=PA48.

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