ID (public relations)

IDType| Private

|

Industry| Public relations
Advertising
Digital marketing
Marketing
Founded| 1993
Headquarters| Los Angeles, California

Key people

| Kelly Bush Novak
(founder and CEO),
Mara Buxbaum (president),
Lisa Halliday (CCO)
Website| id-pr.com

ID is an independently owned and operated public relations firm.[1] ID works with actors, directors, writers, musicians, brands, corporations and production companies.[2]

ID was established in 1993 by Kelly Bush Novak. It is headquartered in Los Angeles , California , with an office in New York City .[3][4]

## History

Kelly Bush founded ID in 1993, after having acquired two years of business experience. Her first major client was Patrick Stewart, who is still represented by Bush today.[1] Bush's longtime clients include Tobey Maguire, Diane Lane, Ben Stiller, Catherine Keener, Alicia Keys and Paul Reubens; she also consults with Warner Bros. Pictures Group as well as Sony Pictures Classics.[5] In 2008, Bush formed VIE Entertainment where she became manager to Paul Reubens and Academy-award nominated actor Elliot Page.[6]

A 2011 The New York Times profile described the firm as one of “a handful of elite firms that protect and promote the biggest names in show business..” and mentioned clients including Paul Reubens (Pee Wee Herman), Ben Stiller, Tobey Maguire, Amy Adams, Josh Brolin, Natalie Portman, Sean Penn and others.[7]

Drake and the company had a high-profile parting in 2014.[8]

ID was ranked 5th on Forbes List of America's Best PR Agencies 2021.[9]

## Divisions

ID’s divisions include film, brands, talent, digital, and music. Clients for each division include:

* Film

The King's Speech[5]

Twilight[5]

Which Way Home[10]

* Brands

Variety Power of Women[11]

ELLE women in Hollywood[11]

Tiffany & Co.[12]

* Digital

Paul Reubens[13]

Ben Stiller[13]

Stand Up to Cancer[14]

* Music

A. R. Rahman[15]

Natasha Bedingfield[16]

LL Cool J[2] [17] [18]

## Notes and references

1. ↑ 1.0 1.1 Biba, Erin (2010-05-24). "Why Science Needs to Step Up Its PR Game". Wired.com. https://www.wired.com/magazine/2010/05/st_essay_sciencepr.
2. ↑ 2.0 2.1 Finke, Nikki. "Two Weinstein Co Flacks Don't Quite Abandon Ship". DeadlineHollywood.com. https://www.deadline.com/2010/09/id-pr-expands-film-unit-two-weinstein-co-flacks-jump-from-that-sinking-ship/.
3. ↑ Scheden, Laurie. "Top 10 Lesbian-Owned Companies". Curve.com. http://www.curvemag.com/Curve-Magazine/October-2009/Top-10-Lesbian-Owned-Companies/.
4. ↑ "Kelly Bush Novak - Sundance Collab" (in en). https://collab.sundance.org/people/Kelly-Bush-Novak-1627531332.
5. ↑ 5.0 5.1 5.2 Ciepley, Michael (2011-04-06). "A Publicist Who Sees No Need to Duck Calls". NYTimes.com. https://www.nytimes.com/2011/04/07/business/media/07publicist.html?_r=3.
6. ↑ Fleming, Michael (2008-07-02). "Ellen Page signs with Endeavor". Variety.com. https://www.variety.com/article/VR1117988442?refCatId=183.
7. ↑ Cieply, Michael; Barnes, Brooks (April 6, 2011). "A Publicist Who Sees No Need to Duck Calls". https://www.nytimes.com/2011/04/07/business/media/07publicist.html.
8. ↑ Hampp, Andrew (February 28, 2014). "Drake, ID-PR Split Post-Rolling Stone Cover Debacle (Exclusive)". https://www.billboard.com/music/music-news/drake-id-pr-split-post-rolling-stone-cover-debacle-exclusive-5922847/.
9. ↑ "ID Public Relations" (in en). https://www.forbes.com/companies/id-public-relations/.
10. ↑ "Tribeca Film Festival.com". TribecaFilm.com. http://www.tribecafilm.com/filmguide/archive/Which_Way_Home.html.
11. ↑ 11.0 11.1 "BizBash Reader's Choice Awards". BizBash.com. 2011-09-22. http://www.bizbash.com/losangeles/votes/voterschoice.php?cp_finalist_id=57.
12. ↑ "Another PMK Staffer Heads to ID-PR". TheWrap.com. 2010-12-07. https://www.thewrap.com/media/article/id-pr-poaches-another-pmk-head-23089.
13. ↑ 13.0 13.1 LaPorte, Nicole. "Hollywood's Twitter Economy". TheDailyBeast.com. http://www.thedailybeast.com/blogs-and-stories/2009-10-11/hollywoods-twitter-economy/.
14. ↑ "2010 Show Team". Su2c.org. 2011-09-22. http://www.standup2cancer.org/su2c/2010Team.
15. ↑ "(untitled photo)". Yahoo.com. 2011-09-22. https://news.yahoo.com/photos/2011-photo-released-id-pr-oscar-winning-composer-photo-20110223-162912-973.html.
16. ↑ "Atlanta Ronald McDonald House Charities Third Annual Hearts and Hands Gala Set for October 29". Reuters. 2011-08-08. https://www.reuters.com/article/2011/08/08/idUS161979+08-Aug-2011+BW20110808.
17. ↑ Miley Cyrus
18. ↑ "PR News: Top Public Relations, Marketing and Social Media Blog". https://everything-pr.com/.

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