Ideal Toy Company

Formerly|

* Ideal Novelty and Toy Company
(1903–38)
* Ideal Toy Company
(1938–84)
* View-Master Ideal
(1984–97)

Type| Private (1908–82)
Subsidiary (1982–97)
Industry| Entertainment
Fate| Merged with Mattel in 1997, becoming a brand
Founded| 1908
Founders| Morris Michtom
Rose Michtom
Defunct| 1997; 29 years ago (1997)
Headquarters|

Hollis, Queens (1908–82)
New Jersey (1982–97)

Key people

| Abraham Katz, Lionel A. Weintraub, Joseph C. Winkler
Products|

* Dolls
* Toys
* Board games
* Magic cubes

Brands|

* Teddy Bear
* Smokey Bear
* Tressy

Parent|

* CBS Toys (1982–84)
* Viewmaster International (1984–89)
* Tyco (1989–97)

Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy,[1] Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy.[2] The company is also known for selling the Rubik's Cube.

## Contents

* 1 History
* 1.1 1903–1939
* 1.2 1940–1969
* 1.3 1970–1999
* 1.4 21st century
* 2 Product lines
* 2.1 Toys and games
* 2.2 Board games
* 2.3 Dolls
* 2.3.1 DeFilippo Dolls
* 2.3.2 Other Ideal dolls
* 3 Trivia
* 4 References

## History

### 1903–1939

Original Ideal logo, 1938

Morris and Rose Michtom founded the Ideal Novelty and Toy Company, in Brooklyn, New York, when they invented the Teddy bear in 1903.[3][4][5] Rose had made the original "Teddy's Bear" for their children. Morris and Rose sent a bear to President "Teddy" Roosevelt, and asked permission to use his name for the bear. Roosevelt "adopted" the bear and had it present in his campaign and on display at White House functions.[6] After Morris Michtom's death in 1938, the company changed its name to the Ideal Toy Company,[7] and Michtom's nephew Abraham Katz became chief executive.

Ideal began making dolls in 1907 to complement its line of teddy bears. Their first doll was “Yellow Kid,” from Richard Felton Outcault's comic strip of the same name. After that, Ideal began making a line of baby and character dolls such as Naughty Marietta (from the Victor Herbert operetta), and Admiral Dot.[8] Ideal advertised their dolls as "unbreakable," since they were made of composition, a material made of sawdust and glue, rather than ceramics. Ideal produced over 200 variations of dolls throughout the composition era.[2]

In 1914, Ideal had a boy doll launched named the Uneeda Kid, after a biscuit company.[9][8] It was patented on December 8, 1914.[10] The 15-inch boy doll wore a blue and white bloomer suit and held a box of Uneeda Biscuits under his arm.[11]

One of Ideal's most lasting products was Betsy Wetsy, introduced in 1934 and in production for more than 50 years. The doll was named after the daughter of Abraham Katz, the head of the company.[2] Ideal, via the Betsy Wetsy doll, was also one of the first doll manufacturers to produce an African American version of a popular doll.[12] In 2003, the Toy Industry Association named Betsy Wetsy to its Century of Toys List, a compilation commemorating the 100 most memorable and most creative toys of the 20th century.[13] Debuting in 1934, the Shirley Temple doll was Ideal's best-selling doll.[8] The company followed this with licensed Disney dolls and a Judy Garland doll.[4]

### 1940–1969

Two cosmetics-based doll series were launched after World War II: Toni was introduced at the end of the 1940s, and the Miss Revlon series followed in the 1950s.[4] Doll designer, Judith Albert, worked for Ideal Toy Company from 1960 to 1982.[1]

Key Ideal employees during the 1950s, '60s, and '70s were Lionel A. Weintraub and Joseph C. Winkler. Weintraub, the son-in-law of Abraham Katz, joined the company in 1941 and rose to become president, chairman of the board, and chief executive officer. Winkler joined Ideal in 1956, rising to vice president by 1971.[14] Master sculptor, Vincent J. DeFilippo spent 27 years creating dolls for Ideal. Some of the company's most popular dolls during this period were Tammy (1962–1966), Flatsy dolls (1969–1973), Crissy (1969–1974), and Tressy (1970–1972).

Ideal had a hobby division in the 1950s, then shifted from that to games in 1962.

In 1951, Ideal partnered with its competitors the American Character Doll Company and the Alexander Doll Company to establish the United States-Israeli Toy and Plastic Corporation. The company was created to produce material for toys in Israel; the U.S. Ideal CEO, Abraham Katz, was named president of the new company.[15]

In 1953, Ideal won the licensing rights to produce the U.S. Forest Service's Smokey Bear. They kept their licensing until 1968 when the U.S. Forest Service switched to Knickerbocker.[5]

In 1966, Ideal released toy puppets of Muppet characters, including Kermit the Frog and Rowlf the Dog.

In 1968, Ideal joined the New York Stock Exchange.[5]

In 1968, the American Character Doll Company filed for bankruptcy, and Ideal acquired the defunct company's dyes, patents, and trademarks,[16] as well as specific products like the "Tressy" Gro-Hair doll.

### 1970–1999

By the early 1970s, 30% of the company's sales were games such as Mouse Trap and Hands Down.[17]

Popular Ideal toys in the 1970s included a full line of Evel Knievel toys, Snoopy toys, and the Tuesday Taylor and Wake-up Thumbelina dolls.[18]

By 1970, Ideal had outgrown its manufacturing complex in Hollis, Queens. The company wanted to build a new plant in College Point, Queens, but was unable to strike a deal with the Lindsay administration. The company opened a new facility in Newark, New Jersey, in the early 1970s, while continuing to operate its factory in Hollis.[3][19][20]

In late 1971, Ideal joined the New York Stock Exchange. Valued at $71 million, it was one of the U.S.'s top three toy companies.[17][5]

In 1979, a Hungarian inventor, Erno Rubik, pitched his Magic Cube to Ideal Toy Company. Ideal renamed it the Rubik's cube.[21][22][23] The toy was sold in stores beginning in 1980.[21] In May 1981, trying to maximize profits on the Rubik's Cube craze, Ideal filed civil suits against dozens of distributors and retailers selling knockoff cubes.[24][25][26] The Rubik's Cube was inducted into the National Toy Hall of Fame in 2014.[27][28]

Ideal had earnings of $3.7 million in fiscal year 1979–1980, but lost $15.5 million in fiscal year 1980–1981. Sales both years averaged around $150 million.[14]

In May 1981, Joseph Winkler was named Ideal's president, succeeding Lionel Weintraub, who remained chairman and CEO.[14]

In 1982, the company moved its headquarters from Hollis, Queens, to Harmon Meadow, New Jersey. It was sold to CBS Toys later that year for around $58 million.[3][29]

In 1984, CBS sold Ideal to Viewmaster International, which renamed itself "View-Master Ideal" in the process.[30]

In 1989, View-Master Ideal was bought by Tyco Toys of Mt. Laurel, New Jersey, for $43.9 million.[31] The Ideal line remained part of Tyco until Tyco's merger with Mattel, Inc., in 1997.[32][33][34][35]

Ideal's United Kingdom assets were sold to Hasbro, which has since released Mouse Trap, Buck-a-roo!, and KerPlunk under its MB Games brand. Other toys that originated with Ideal continue to be marketed and sold by other companies, including Rubik's Cube by Hasbro and Magic 8 Ball by Mattel.[36]

### 21st century

The Ideal trademarks, and most toy molds not purchased by Hasbro or Mattel, were purchased by Jay Horowitz, of American Plastic Equipment, who later transferred all rights to American Plastic Equipment's subsidiary, American Classic Toys. Mr. Horowitz licensed the trademark and toy rights to Plaza Toys, to be used on its Fiddlestix building sticks products, and eventually sold the mark and toy rights in January 2011, to Poof-Slinky.[37]

In January 2014, the Ideal brand and toy rights became part of a new company, Alex Brands, after the May 2013 acquisition of Alex Toys by Propel Equity Partners.[38]

In early 2019, Jay Horowitz of American Classic Toys entered into an exclusive license agreement with the Juna Group to represent worldwide select Ideal brands (not included in the sale to Poof-Slinky) in all categories outside of toys and playthings.[citation needed] In 2023, this license agreement was acquired from The Juna Group by CSN Press LLC, publishers of the weekly newspaper, Comic Shop News.[citation needed]

## Product lines

### Toys and games

* Alexander's Star
* Alligator Game
* Astrobase
* Babar
* Batman Playset
* Battle Action Tank Trap
* Battlefield Blast
* Battling Spaceships
* Battling Tops
* Beat The "8" Ball
* Big Bird Storymagic
* Bing Bang Boing
* Boaterific
* Bongo Kongo
* Bop the Beetle
* Be a King or Queen outfit
* Buck-a-roo!
* Building Boards[39]
* Checkpoint: Danger!
* Careful[40]
* Clancy the Great[41]
* Comic Heroines (AKA Superqueen)
* Composa-Tune
* Cover-up
* Criss-Cross
* Crossfire
* Deduction
* Disney Dough
* Don't Tip The Waiter
* Don't Upset Me[42]
* Dukes of Hazzard Racing Set
* Dr. Evil
* Electroman
* Electronic Detective
* Electronic Jet Pilot (Cockpit Instrument Panel)
* Escape from Skull Canyon
* Evel Knievel toys
* Fiddlestix[39]
* Flintstones toys
* Fort Cheyenne[43]
* Frontier Logs[39]
* Game of the Generals
* Gaylord the Walking Bassett Hound[44][45]
* Gunfight at OK Corral Playset
* Hand Puppets (DC Comics Superheroes i.e. Batman, Robin, Wonder Woman, TV Series Characters i.e. Mister Rogers' Neighborhood, The Addams Family, The Munsters[46])
* Hands Down[47]
* Hang on Harvey
* Hoopla
* Howdy Doody doll
* Impact
* ITC Models
* The Game of Jaws
* Jay J. Armes action figure.
* Justice League of America Playset
* KerPlunk
* Kindles
* King Kong
* King Zor
* Lamb Chop puppet
* Magic 8 Ball
* Magic Shot[39]
* Magilla Gorilla
* Maniac[48]
* Manglor
* Marblehead
* Mark Three
* Mighty Mo
* Missing Link[49]
* Model cars
* Monkey Stix
* Motorific
* Mr. Machine
* Mr. Rogers Neighborhood Trolley
* My Dog Has Fleas
* Odd Ogg
* Oh, Nuts!
* Pac-Man Panic
* Pay-Off
* Payoff Machine
* Peter Potamus
* Poison Ivy
* Poppin Hoppies
* Powermite Mini Tools[50]
* Phantom Rayder Ship 1964
* R-r-r-raw Power
* Rack 'N' Roll Bowling
* Rebound
* Ricochet Rabbit & Droop-a-Long
* Robert the Robot
* Robo Force
* Robot Commando
* Rocks & Bugs & Things
* Rubik's Cube (license)
* Ryan Oakes Magic Show[39]
* Scare Cycles
* Shaker Maker
* Skeeters (micro sized toy cars (12 different models plus carrying case and 2 track sets)
* Sky Battle
* Smokey the Bear Ranger
* Snap Bowling
* Solar Works[51]
* Speedball (Electronic)
* Stretchie dolls
* Super City (toy)
* Sure Shot Baseball
* Swack!
* Tank Command
* Teddy Bear
* Think & Learn (Preschool play sets)
* ThunderStreak (hydro wing rubberband powered toy) 1967
* Tiger Island[52]
* Tin Can Alley
* Tiny Mighty Mo
* Tornado Bowl
* Toss Across[53]
* TCR: Total Control Racing
* Triple Up
* Up Against Time
* Upset
* U.S. Marine Air-Sea Rescue Floating Mechanical Seaplane
* U.S. Royal Giant Tire Mechanical Toy - from the New York World's Fair 1964
* Video Varmints[54]
* Walt Disney toys[55]
* Zeroids

### Board games

* The $128,000 Question
* Bible Trivia
* Blast (The Game of Blast)
* The Chase
* The Diners' Club Credit Card Game
* Electra Woman and Dyna Girl (board game)
* The Fugitive
* The Generals (game)
* Get Smart
* The Hollywood Squares
* I Vant to Bite Your Finger
* Let's Make A Deal
* Mouse Trap
* Mystic Skull: The Game Of Voodoo
* Old Maid
* Pop O Matic Yipes!
* Rain Rain Go Away
* Salvo
* The Sinking of The Titanic
* Solid Gold Music Trivia
* Ten Commandments
* Tic-Tac-Dough
* Tip-It[56]
* Yipes!

### Dolls

#### DeFilippo Dolls

* Baby Baby
* Baby Dreams — the doll with "velvet skin"
* Baby Tickle Tickle
* Betsy Wetsy
* Dorothy Hamill
* Evel Knievel toys[18]
* Jody An Old Fashioned Girl (1979)
* Joey Stivic
* KaMy Bottle Baby
* Karen & her magic carriage
* Lazy Dazy (1970s)
* Magic Hair Crissy[1]
* Movin Groovin Cricket/Tressy
* Patti Playpal
* Rub-a-Dub Doggie
* Rub-a-Dub Dolly
* Sara Stimson/Shirley Temple
* Spinderella Flatsy dolls
* Tearie Betsy Wetsy
* Tiffany Taylor[1]
* Tiny Tears[1] (after 1968 when American Character Doll Company went out of business)[16]
* Tippy Tumbles (American Character Doll Company)
* Tuesday Taylor and Taylor Jones
* Upsy Dazy
* Wake up Thumbelina
* Zem 21 & Knight of Darkness

#### Other Ideal dolls

* Bibsy — 23" baby doll (1960s and 1970s)
* Bye Bye Baby (1960s)
* Captain Action (1966–1968)
* Cream Puff Baby (1950s)
* Crissy — fashion doll with growing hair feature
* Crown Princess— 10" vinyl glamour doll
* Deanna Durbin
* Dick Tracy — including Bonnie Braids and Sparkle Plenty
* Flatsy dolls — flat vinyl dolls in two sizes: tall "model" dolls and smaller childlike dolls; many had blue, pink and other bright hair colors; came in picture frame packaging
* Flexy — composition head and hands, wooden body and feet, and posable tubular wire mesh arms and legs
* Flossie Flirt — composition (1920s and 1930s)
* Hugee Girl baby dolls (1950s)
* Harmony
* I Love Lucy 28 inch Rag Doll (1950s) - a rare promotional give-away in partnership with Philip Morris Company, NY
* Jane Withers
* Jelly Belly
* Judy Garland — part of publicity for original theatrical release of The Wizard of Oz (1939/1940)
* Kissy doll
* Little Lost Baby — three faces: happy, sad, sleeping, also with sounds; "I'm Little Lost Baby. You can make me happy!" (1968)
* Little Miss Revlon — 10" vinyl glamour doll, advertising tie-in with Revlon cosmetics
* Lolly doll
* Magic Lips
* Mama doll
* Petite Princess Fantasy — dollhouse furniture
* Playpal dolls: Patti, Penny, Suzi, Bonnie, Johnny, Peter, Daddy's Girl
* Playtex Dryper Baby
* Princess Patti Fantasy — dollhouse furniture
* Sara Ann
* Saucy Walker
* Shirley Temple
* Snookie dolls (Pete & Repete)
* Snuggles dolls
* Tammy
* The Wonderful Wizard of Oz (1986)
* Thirsty Baby doll (1960s)
* Thumbelina
* Toni — hard plastic doll, advertising tie-in with Toni Home Permanent
* Tressy — one of the Gro-Hair dolls
* Uneeda Kid — early composition doll, advertising tie-in with Uneeda Biscuit Co.

## Trivia

* The title of AC/DC's single "Thunderstruck" was inspired by the ThunderStreak, which used to be Angus and Malcolm Young's favourite childhood toy.[57]

## References

1. ↑ 1.0 1.1 1.2 1.3 1.4 Hays, Constance L. "Judith Albert, 59, Toy Designer Whose Doll Led to Buyer Frenzy," New York Times (Aug. 1, 1998).
2. ↑ 2.0 2.1 2.2 Izen, Judith. Collector's Guide to Ideal Dolls: Identification and Value Guide , 3rd Edition. Collector's Books, 2005
3. ↑ 3.0 3.1 3.2 "Ideal Toy Corp. Moving Queens Offices to Jersey," New York Times (May 14, 1982).
4. ↑ 4.0 4.1 4.2 "Ideal Toy Company Dolls". Market Street Media LLC. http://www.collectorsweekly.com/dolls/ideal.
5. ↑ 5.0 5.1 5.2 5.3 "Ideal: Teddy's Bears" (in en-US). https://letstalkteddybears.com/manufacturers/ideal-teddys-bears/.
6. ↑ "Ideal Toy Company, a Brief History: Vintage Toys and the American Dream | Collectors Quests" (in en-US). Collectors Quests. 2021-01-22. https://collectorsquests.com/ideal-toy-company-a-brief-history-vintage-toys-and-the-american-dream/.
7. ↑ "Ideal Toy Company Toys". Market Street Media LLC. http://www.collectorsweekly.com/toys/ideal.
8. ↑ 8.0 8.1 8.2 "Ideal Toy Company Dolls | Collectors Weekly". https://www.collectorsweekly.com/dolls/ideal.
9. ↑ O'Brien, Karen (2003-11-15) (in en). O'Brien's Collecting Toys: Identification & Value Guide. Krause Publications. ISBN 978-0-87349-652-0. https://books.google.com/books?id=k5eYVgTGBjgC.
10. ↑ Heyerdahl, Virginia A. (1983). Best of Doll Reader Volume 2. Hobby House Press, Incorporated. ISBN 9780875882475. https://books.google.com/books?id=Ke0fvhH-gXgC.
11. ↑ Riggs, Thomas (2000) (in en). Encyclopedia of Major Marketing Campaigns. Gale Group. ISBN 978-0-7876-3042-3. https://books.google.com/books?id=MWUPAQAAMAAJ.
12. ↑ Waggoner, Susan. Under the Tree: the Toys and Treats That Made Christmas Special, 1930-1970. Stewart, Tabori & Chang, 2007.
13. ↑ "Toy Industry Association Announces Its Century of Toys List", Business Wire, 21 January 2003, http://www.allbusiness.com/manufacturing/miscellaneous-mfg-doll-toy-games-games/5673984-1.html, retrieved 31 October 2008
14. ↑ 14.0 14.1 14.2 Sloane, Leonard. "Business People: Ideal Toy Gets A New President," New York Times (May 27, 1981).
15. ↑ "PLANT IN TEL AVIV TO MAKE PLASTICS: New $1,000,000 Concern Plans Range of Products From Toys to Building Items To Make Plastic Parts," New York Times (November 8, 1951), p. 49.
16. ↑ 16.0 16.1 "American Character Dolls 1919-1968," DollReference.com. Accessed Dec. 26, 2014.
17. ↑ 17.0 17.1 Sloan, Leonard. "Ideal Toy's Weintraub Tries to Create Fun Potential," New York Times (Oct. 24, 1971).
18. ↑ 18.0 18.1 Hollie, Pamela G. Assault by Knieval Halts Boom in Ideal's Daredevil Toy Sales," New York Times (Dec. 9, 1977).
19. ↑ Lissner, Will (August 13, 1970). "38-Acre Newark Meadow Site Sold for $8-Million Toy Plant". The New York Times. https://timesmachine.nytimes.com/timesmachine/1970/08/13/90616858.pdf.
20. ↑ Sterne, Michael (November 17, 1976). "Toy Makers Battling Toward a Record Year". The New York Times. https://timesmachine.nytimes.com/timesmachine/1976/11/17/76423005.pdf.
21. ↑ 21.0 21.1 "Rubik's Cube" (in en-US). https://www.museumofplay.org/toys/rubiks-cube/.
22. ↑ Sparrow, Norbert (2023-01-27). "What's Red, White, and Blue, and Green All Over?" (in en). https://www.plasticstoday.com/sustainability/whats-red-white-and-blue-and-green-all-over.
23. ↑ Lees-Maffei, Grace (2020-01-23) (in en). Iconic Designs: 50 Stories about 50 Things. Bloomsbury Publishing. ISBN 978-1-4742-4170-0. https://books.google.com/books?id=vXc8CwAAQBAJ.
24. ↑ Roman, Mark. "Other Business; Rubik's Cube: Ideal Toy Takes on the Knock-Offs," New York Times (Oct. 4, 1981).
25. ↑ Daintith, John (1994). A Biographical Encyclopedia of Scientists. Bristol: Institute of Physics Pub. p. 771. ISBN 0-7503-0287-9.
26. ↑ "Rubik's Cube: A Craze Ends," New York Times (Oct. 30, 1982).
27. ↑ Steinbuch, Yaron (2014-11-06). "Rubik's Cube joins National Toy Hall of Fame" (in en-US). https://nypost.com/2014/11/06/rubiks-cube-joins-national-toy-hall-of-fame/.
28. ↑ Chappell, Bill (2014-11-06). "Rubik's Cube, Bubbles And Green Army Men Join Toy Hall Of Fame". https://www.npr.org/sections/thetwo-way/2014/11/06/362132399/rubik-s-cube-bubbles-and-green-army-men-join-toy-hall-of-fame.
29. ↑ Brown, Merrill (23 April 1982). "CBS Confirms Purchase Of Ideal For $58 Million". The Washington Post. https://www.washingtonpost.com/archive/business/1982/04/23/cbs-confirms-purchase-of-ideal-for-58-million/942469ea-ade0-4cf9-b625-7b0bd9319ddb/.
30. ↑ Hague, Mark. "Ideal" (in en-US). https://tmanstoys.com/brands/ideal/.
31. ↑ Reuters. "COMPANY NEWS; Tyco to Acquire View-Master Ideal," New York Times (May 24, 1989).
32. ↑ "F.T.C. APPROVES MATTEL'S PURCHASE OF TYCO TOYS" (in en-US). The New York Times. 1997-03-21. ISSN 0362-4331. https://www.nytimes.com/1997/03/21/business/ftc-approves-mattel-s-purchase-of-tyco-toys.html.
33. ↑ White, George (1996-11-19). "Mattel to Buy Tyco Toys for $755 Million" (in en-US). https://www.latimes.com/archives/la-xpm-1996-11-19-fi-734-story.html.
34. ↑ "MATTEL PAYING $755 MILLION TO ACQUIRE TYCO TOYS" (in en). 18 November 1996. https://buffalonews.com/news/mattel-paying-755-million-to-acquire-tyco-toys/article_d82750d5-b747-56df-b305-913c375a2eb7.html.
35. ↑ "Company News; Tyco to Acquire View Master Ideal" (in en-US). The New York Times. 24 May 1989. https://www.nytimes.com/1989/05/24/business/company-news-tyco-to-acquire-view-master-ideal.
36. ↑ "Ideal Toy Company - Guide to Value, Marks, History | WorthPoint Dictionary". https://www.worthpoint.com/dictionary/p/toys-dolls-games-puzzles/dolls-manufacturers/ideal-toy-company.
37. ↑ Pollard, Garland (January 21, 2011). "Fiddlestix: The Ideal Toys Brand Resurfaces". BrandlandUSA (Brand Conservancy LLC). http://www.brandlandusa.com/2011/01/21/fiddlestix-the-ideal-toys-brand-resurfaces/.
38. ↑ "Archived copy". https://www.alexbrands.com/alex-toys-poof-slinky-and-zoob-come-together-under-new-collective-brand-identity/.
39. ↑ 39.0 39.1 39.2 39.3 39.4 "Slinky". https://justplayproducts.com/brands/slinky/.
40. ↑ Coopee, Todd (21 March 2016). "Careful from Ideal 1967". https://toytales.ca/careful-from-ideal-1967/.
41. ↑ Coopee, Todd (15 February 2021). "Clancy the Great from Ideal (1963)". https://toytales.ca/clancy-the-great-from-ideal-1963/.
42. ↑ "Don't Upset Me at Across the Board Game Café for Retro Month". https://boardgamegeek.com/video/420279/dont-upset-me/dont-upset-me-at-across-the-board-game-cafe-for-re.
43. ↑ "Ideal's Fort Cheyenne". http://www.thortrains.us/armymen/newpic04/cheyfort.html.
44. ↑ "Amazon.com: Ideal Toys Gaylord The Pup: Toys & Games". https://www.amazon.com/dp/B000IDQLW0.
45. ↑ "Top Vintage Toy Favorites - 1950s 1960s 1970s". https://www.timewarptoys.com/toptoys.htm.
46. ↑ "It's a rival vintage Addams Family and Munsters hand-puppet showdown". July 7, 2017. https://dangerousminds.net/comments/its_a_rival_vintage_addams_family_and_munsters_hand_puppet_showdown.
47. ↑ Coopee, Todd (25 February 2019). "Hands Down From Ideal (1964)". https://toytales.ca/hands-down-from-ideal-1964/.
48. ↑ Coopee, Todd (6 February 2017). "Maniac from Ideal (1979)". https://toytales.ca/maniac-ideal-1979/.
49. ↑ Coopee, Todd (5 January 2017). "The Missing Link Puzzle from Ideal (1981)". https://toytales.ca/the-missing-link-puzzle-from-ideal-1981/.
50. ↑ Coopee, Todd (17 September 2018). "Powermite Mini Tools". https://toytales.ca/powermite-mini-tools-ideal-1969/.
51. ↑ Coopee, Todd (15 December 2016). "Solar Works from Ideal (1983)". https://toytales.ca/solar-works-ideal-1983/.
52. ↑ Coopee, Todd (20 March 2017). "Tiger Island". https://toytales.ca/tiger-island/.
53. ↑ Coopee, Todd (6 March 2017). "Toss Across Game from Ideal (1969)". https://toytales.ca/toss-across-game/.
54. ↑ Coopee, Todd (24 March 2016). "Video Varmints from Ideal 1983". https://toytales.ca/video-varmints-from-ideal-1983/.
55. ↑ "Large 1970s Ideal Inflatable Walt Disney Toy Donald Duck Blow-Up Toy - In Original, Unopened Packaging - 01243". http://www.rubylane.com/shops/heirloomstogo/item/01243.
56. ↑ Coopee, Todd (23 May 2016). "Tip-It from Ideal (1965)". https://toytales.ca/tip-it-ideal-1965/.
57. ↑ Young, Angus (2003). The Razors Edge (booklet). AC/DC. Epic Records.

* v
* t
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Mattel

Toys|

* American Girl
* Bitty Baby
* Girls of Many Lands
* Barbie
* My Scene
* BattleClaw
* Big Jim
* Blaze
* Cave Club
* Chatty Cathy
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* Diva Starz
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* Masters of the Universe (Princess of Power)
* Matchbox
* Max Steel
* Mighty Max
* Mindflex
* Monster High (Ever After High • Enchantimals)
* My Child
* Pixel Chix
* Polly Pocket
* Pooparoos
* See 'n Say
* Slime
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| Licensed|

* Cabbage Patch Kids
* Cars
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* Harry Potter
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* Jurassic World
* Lady Lovely Locks
* Minecraft
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|

Games|

* Apples to Apples
* Balderdash
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* Blokus
* Mad Gab
* Othello
* Outburst
* Pictionary
* Phase 10
* Rock 'Em Sock 'Em Robots
* Scrabble (except U.S. and Canada)
* Scene It?
* Skip-Bo
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* U.B. Funkeys
* Uno

Game platforms|

* Aquarius
* Auto Race
* Children's Discovery System
* HyperScan
* Intellivision
* Nabi
* Pixter

Business units|

* Fisher-Price
* HIT Entertainment
* Mattel Films
* Mega Brands
* Tyco Toys

Corporate acquisitions|

* Bluebird Toys
* Fuhu
* Ideal Toy Company
* J. W. Spear & Sons
* Radica Games
* View-Master International

| Bought and sold|

* Circus World
* Feld Entertainment
* Ringling Bros. and Barnum & Bailey Circus
* Ice Follies And Holiday on Ice

|

Litigation|

* "Barbie Girl" song case
* Barbie's Restaurants trademark dispute
* View-Master factory lawsuit

Other|

* Power Glove
* The Toy Box

Category

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Original source: https://en.wikipedia.org/wiki/Ideal Toy Company. Read more

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