InMoment

Short description: American software company

InMoment

Headquarters in South Jordan, Utah

Industry| Customer experience Experience management
Predecessor| Mindshare Technologies
Founded| 2002
Founders|

* John Sperry
* Kurt Williams
* Richard D. Hanks

Headquarters|

Salt Lake City, Utah

United States

Area served

| Worldwide

Key people

| John Lewis (Chairman and chief executive officer)
Brands|

* Lexalytics
* ReviewTrackers
* Wootric

Website| https://inmoment.com/

InMoment is an American multinational software company headquartered in Salt Lake City, Utah. The company was originally founded as Mindshare Technologies by John Sperry, and Kurt Williams, and Richard D. Hanks in 2002. The current chair and chief executive officer (CEO) is John Lewis. The company provides businesses with insights on customers and employees from information such as comments, surveys, and review data and provides cloud-based software to collect and analyze data from voice, text, and video.

## Contents

* 1 History
* 1.1 Mindshare Technologies
* 1.2 InMoment
* 2 Product
* 3 Corporate governance
* 4 See also
* 5 References
* 6 External links

## History

### Mindshare Technologies

John Sperry, and Kurt Williams, and Richard D. Hanks co-founded Mindshare Technologies with an initial investment of $40,000 in 2002.[1][2] The company provided customer insights and surveys for Quick-Serve Restaurant (QSR) Chains.[3] By 2011, the company had 85 employees and $18 million in annual revenue.[3] In 2013, the company acquired Empathica, a social customer experience and social media technology company, doubling the size of the company. After the acquisition, Mindshare Technologies was renamed InMoment.[4]

### InMoment

In 2017, Andrew Joiner was appointed CEO.[5] Founding CEO John Sperry remained chief scientist and chairman of InMoment's board of directors. In 2018, the company acquired BrandXP, a customer experience consulting firm, expanding offices into New Zealand and Australia.[5]

In 2020, MaritzCX merged with InMoment, retaining the InMoment brand. The deal was backed by private equity firm Madison Dearborn Partners.[6][7] The company has won industry awards such as Forbes Best Employers for Women and Forbes Cloud 100.[8][9]

In 2021, the company acquired Wootric, an AI-powered platform to measure and boost customer satisfaction.[10] In the same year, InMoment acquired Lexalytics, a language processing and analytics company.[11] In 2022, InMoment acquired ReviewTrackers, a customer review and reputation management software company.[12][13] In the same year, InMoment's platform became WCAG 2.0 Compliant.[14]

## Product

The InMoment Experience Improvement (XI) Platform is a cloud-based software that collects structured and unstructured data. The platform uses artificial intelligence and text analytic software to process data into insights for improving customer experience, product experience, and employee retention.[5][15] In 2023, InMoment announced it was integrating OpenAI's ChatGPT into the XI product.[16]

## Corporate governance

board member | Role

|

John Lewis  | CEO & Executive chairman of the board
Brandon Levitan  | board member
Greg Goff  | board member
Marc Fuller  | board member
Mark Leiter  | board member
Scott G. Pasquini  | board member
Tony Weisman  | board member
William E. Ritchie  | board member
Zaid F. Alsikafi  | board member

As of January 2023.[17]

## See also

* Customer experience
* Experience management

## References

1. ↑ Harvey, Tom (September 19, 2013). "Survey says: Mindshare buys firm from Canada" (in en-US). https://archive.sltrib.com/article.php?id=56893493&itype=CMSID.
2. ↑ "Daily Research News Online no. 17485 – Marriott Veteran to Chair Mindshare Technologies". https://www.mrweb.com/drno/news17485.htm.
3. ↑ 3.0 3.1 Dishman, Lydia (October 3, 2011). "Mindshare Technologies CEO John Sperry Addresses Your Complaints". https://www.fastcompany.com/1784097/mindshare-technologies-ceo-john-sperry-addresses-your-complaints.
4. ↑ "After Successfully Rebranding Omniture and Vivint, Kristi Knight Hopes to Do the Same For InMoment" (in en). 2016-07-01. https://newsroom.siliconslopes.com/after-successfully-rebranding-omniture-and-vivint-kristi-knight-hopes-to-do-the-same-for-inmoment/.
5. ↑ 5.0 5.1 5.2 "US software company InMoment acquires local consulting firm brandXP" (in en). 2018-05-21. https://www.afr.com/technology/us-software-company-inmoment-acquires-local-consulting-firm-brandxp-20180516-h1048c.
6. ↑ "Madison Dearborn Partners Acquires InMoment | Mergr M&A Deal Summary". https://mergr.com/madison-dearborn-partners-acquires-inmoment.
7. ↑ "InMoment acquires MaritzCX, sets up Battle Royale in EFM industry | CustomerThink" (in en-US). https://customerthink.com/inmoment-acquires-maritzcx-sets-up-battle-royale-in-efm-industry/.
8. ↑ Umoh, Ruth (2020-07-28). "Meet America's Best Employers For Women 2020" (in en). https://www.forbes.com/sites/ruthumoh/2020/07/28/meet-americas-best-employers-for-women-2020/.
9. ↑ Cai, Kenrick (2020-09-16). "The Cloud 100 Rising Stars 2020: Cloud Computing's Next Wave, From Resilia To Roam Research" (in en). https://www.forbes.com/sites/kenrickcai/2020/09/16/cloud-100-rising-stars-2020/.
10. ↑ "InMoment Acquires Digital Feedback Solutions Provider Wootric". https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/InMoment-Acquires-Digital-Feedback-Solutions-Provider-Wootric-144611.aspx.
11. ↑ "InMoment completes acquisition of Lexalytics" (in en-US). 2021-09-09. https://www.utahbusiness.com/inmoment-acquires-lexalytics/.
12. ↑ Bach, Natasha (2022-07-06). "InMoment acquires ReviewTrackers" (in en). https://www.prweek.com/article/1792171.
13. ↑ Radlovački, Sandra (2022-06-17). "InMoment Acquires ReviewTrackers" (in en-GB). https://www.cxtoday.com/voice-of-the-customer/inmoment-acquires-reviewtrackers/.
14. ↑ "InMoment Updates XI Platform". June 28, 2022. https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/InMoment-Updates-XI-Platform-153717.aspx.
15. ↑ "Market Share: Customer Experience and Relationship Management, Worldwide, 2020" (in en). 2021-04-29. https://www.gartner.com/en/documents/4001096.
16. ↑ Simone, Stephanie (2023-04-04). "InMoment integrates ChatGPT capabilities in the XI Platform to solve real-world business challenges". https://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=157985.
17. ↑ "We Are the Experience Improvement (XI) Revolution – InMoment" (in en-US). 22 September 2020. https://inmoment.com/about/.

## External links

* InMoment Website

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