Incognia

Short description: American technology company

IncogniaBy the center-left, a square purple with an anonymous person rounded by connection signals in white. By its side, there's the name of the company Incognia, which is also in white.

Trade name

| Incognia
Type| Private company
Industry| Digital Identity
Founded| 2020
Founders|

* André Ferraz
* Airton Sampaio
* Denyson Messias
* Alan Gomes
* Lucas Queiroz

Headquarters| Palo Alto, California,

U.S.

Area served

| Worldwide

Key people

| Andre Ferraz (CEO)
Products|

* Address Verification
* Passwordless Authentication
* Location Spoofing Detection

Number of employees

| 100 (2022)
Website| www.incognia.com

Incognia is a digital identity company. [1]

## History

Incognia was founded in 2020 [2] and secures over 200M devices worldwide. It is a venture-backed company headquartered in California, with teams in Palo Alto, New York, and Brazil.[3]

Although the company was founded in 2020, Incognia’s location technology was originally developed as an indoor navigation tool.[4]

Eventually, Incognia’s core technology was applied to digital marketing, and that business was acquired in 2019.[5][6]

Since then, Incognia has adapted its location technology to solve critical digital identity challenges. In 2022, Incognia’s engineering team published a paper entitled “Using Location as a Signal to Affirm Identity Online.” The report shows Incognia’s Location Identity can identify an individual with an accuracy rate of 1 out of 17 million using five spatiotemporal points.[7]

In 2022, Incognia raised $15.5 million in Series A funding led by Point72 Ventures to support its growth aspirations.[8][9][10][11]

## See also

* Digital Identity
* Location-Based Authentication
* Multi-factor authentication
* Spoofing Attack
* Address Verification Service
* Location Intelligence
* Geolocation in Online Gambling
* Passwordless Authentication
* Location-based service
* Food Delivery
* Authentication

## References

1. ↑ Insights, CB. "Incognia - Overview & Products" (in English). 498 Seventh Avenue 12th floor New York, NY 10018. https://www.cbinsights.com/company/incognia.
2. ↑ Insights, CB. "Incognia - Overview & Products" (in English). 498 Seventh Avenue 12th floor New York, NY 10018. https://www.cbinsights.com/company/incognia.
3. ↑ Forbes, Councils. "André Ferraz" (in English) (Author Profile Page). https://councils.forbes.com/profile/André-Ferraz-Founder-CEO-Incognia/57a016b3-be1a-4898-9919-d4f3c3150eba.
4. ↑ Microsoft, Microsoft (April 15, 2014). "Microsoft Indoor Localization Competition – IPSN 2014" (in English) (Website Page). Berlin, Germany. https://www.microsoft.com/en-us/research/event/microsoft-indoor-localization-competition-ipsn-2014/official-results/.
5. ↑ LABS, Latin America Business Stories (February 2022). "Mobile authentication startup Incognia sees revenue jump four times at the end of 2021 and wants to double the dose in early 2022" (in English) (Article). Brazil, Latin America. https://labsnews.com/en/articles/business/incognia-revenue-jump/.
6. ↑ LABS, Latin America Business Stories (25 May 2021). "Location identity startup Incognia takes its first major step in the B2B2C market in partnership with Serasa Experian" (in English) (Article). Brazil, Latin America. https://labsnews.com/en/news/business/mobile-fraud-prevention-startup-incognia-takes-first-steps-in-the-b2b2c-market-in-partnership-with-serasa-experian/.
7. ↑ Colecchia, Roberto; Gouveia, Rafael; Martins, Filipe; Pinheiro, Hector; Leite, Matheus; Oliveira, Raiza (2022). "Using Location as a Signal to Affirm Identity Online" (in English) (Article). 2479 East Bayshore Road, Suite 150 Palo Alto, CA 94303, USA. https://www.incognia.com/hubfs/resources/using-location-as-a-signal-to-affirm-identity-online-incognia-paper.pdf?hsLang=en.
8. ↑ PYMNTS, TV (June 2022). "Incognia Grabs $15.5M to Increase Its ID Fraud-Fighting Efforts" (in English) (News). US. https://www.pymnts.com/news/investment-tracker/2022/incognia-grabs-15-5m-to-increase-its-id-fraud-fighting-efforts/.
9. ↑ Finextra, Finextra (June 2022). "Mobile identity firm Incognia raises $15.5m" (in English) (News). US. https://www.finextra.com/pressarticle/92835/mobile-identity-firm-incognia-raises-155m.
10. ↑ Penn, David (June 28, 2022). "Location Identity Leader Incognia Secures $15.5 Million to Help Fight Identity Fraud" (in English). US. https://finovate.com/location-identity-leader-incognia-secures-15-5-million-to-help-fight-identity-fraud/.
11. ↑ Newsroom, Incognia (June 2, 2022). "Incognia Raises $15.5M Series A to Combat Increased Identity Fraud" (in English) (Blog post). Palo Alto, California, USA. https://www.incognia.com/newsroom/incognia-raises-15m-series-a-to-combat-increased-identity-fraud.

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