Jabra (brand)

Short description: Business and consumer electronics brand

Jabra

Industry| Business and consumer electronics
Founded| 1983[1]
Founder| Elwood Norris[1][2]
Headquarters|

Copenhagen

Denmark

Area served

| Worldwide

Key people

| Peter Karlstromer, CEO
Products| Professional and consumer audio

Number of employees

| 2000
Parent| GN Store Nord
Website| www.jabra.com
Jabra Headset Jabra in-ear headbuds

Jabra is a Danish brand specializing in audio equipment and, more recently, videoconference systems. It is owned by GN Audio, a division of the Danish company GN Group.[3] Jabra engineers, manufactures, and markets wireless, true wireless, and corded headphones for consumers and business customers.

## History

Jabra Corporation, founded in 1983[1] and holding some patents,[4] was acquired by GN Audio in September 2000,[1] a division of the Danish company GN Group, founded by C. F. Tietgen in 1869 as the Great Northern Telegraph Company.[5] Jabra's manufacturing plant is located in China.[6]

In 2006, GN consolidated its Contact Center and Office headset division under the Jabra brand. A restructuring in 2008 established two divisions within Jabra, later named Enterprise and Consumer. This restructuring facilitated a greater focus on business-to-business and consumer markets respectively.[7][8] Since 2012, development has also been located in China.[6]

In early 2019, GN Audio acquired Altia Systems for approximately $125M,[9] adding videoconferencing products to their lineup. Later in the year, the first video product from the acquisition was announced, the Jabra PanaCast.[10]

## Jabra and GN Group

Jabra's product range includes wireless earbuds, noise-cancelling headphones, headsets (some with AI), hearing aids, video conferencing cameras, and fitness-tracking sports headphones designed for athletes during exercise.

## References

1. ↑ 1.0 1.1 1.2 1.3 Jabra Headset the 101 Guide, Techglobe, 7 November 2017, retrieved 10 September 2022.
2. ↑ HGPGCorporateDigest April 1994, retrieved 10 September 2022.
3. ↑ "GN Group Overview". https://www.gn.com/About/GN-Group. Retrieved 22 November 2019.
4. ↑ "Patents Assigned to Jabra Corporation". https://patents.justia.com/assignee/jabra-corporation?page=2.
5. ↑ "GN Group". https://www.gn.com/about/heritage.
6. ↑ 6.0 6.1 Hemaja Burud, Jabra Company Origin? Where is Jabra made? Is Jabra made in China? in technozive.com, 27 September 2021, retrieved 10 September 2022.
7. ↑ "GN Store Nord Financial Report 2008". https://www.gn.com/Investor/Financial-reports#downloadcenter.
8. ↑ "GN Store Nord Financial Report 2006". https://www.gn.com/Investor/Financial-reports#downloadcenter.
9. ↑ "GN acquires Altia Systems for $125M to add video to its advanced audio solutions". https://techcrunch.com/2019/02/19/gn-acquires-altia-systems-for-125m-to-add-video-to-its-advanced-audio-solutions/. Tech Crunch, February 2019
10. ↑ "Jabra launches real-time intelligent video solution". https://www.gn.com/newsroom/news/2019/june/jabra-launches-real-time-intelligent-video-solution.

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