Jam City

Short description: American video game developer

Jam City, Inc.

Formerly|

* Platform G (2010)
* MindJolt (2010–2012)
* Social Gaming Network (2012–2016)

Type| Subsidiary
Industry| Video games
Founded| 2010; 14 years ago (2010)
Founders|

* Chris DeWolfe
* Colin Digiaro
* Aber Whitcomb
* Josh Yguado

Headquarters|

Culver City, California

Key people

* Chris DeWolfe (CEO)
* Josh Yguado (president, COO)

Owner| Netmarble (minority stake)

Number of employees

| 825 (2021)
Subsidiaries|

* Ludia
* TinyCo

Website| jamcity.com

Jam City, Inc. (formerly MindJolt and Social Gaming Network) is an American video game developer and publisher based in Culver City, California. The company was founded in 2010 by Chris DeWolfe, Colin Digiaro, Aber Whitcomb, and Josh Yguado. Jam City has nine studios located in the United States, Canada, South America, and Europe.[1][2] As of 2021, it employs 825 people.[3] Netmarble is the largest shareholder in Jam City. As of 2021, Jam City's games have 31 million monthly active users and 1.3 billion total downloads.

## Contents

* 1 History
* 2 Selected games
* 3 Products and collaborations
* 4 References
* 5 External links

## History

Jam City was founded by the Myspace co-founders Chris DeWolfe, Colin Digiaro and Aber Whitcomb, and former 20th Century Fox executive Josh Yguado.[4][5][6] The company launched in 2010 when the co-founders raised US$28 million from Austin Ventures for their business, then called Platform G.[4][7] Platform G acquired MindJolt, a social gaming platform founded by Richard Fields, in March 2010 and took its name.[4] Fields remained with the company to lead strategy.[4] The new MindJolt acquired Social Gaming Network (or SGN) and Hallpass Media in April 2011, which added mobile games to the company's portfolio.[8][9] MindJolt renamed as SGN in March 2012.[10][11] In June 2013, SGN acquired Mob Science, a developer of social games known for Legends: Rise of a Hero.[12] The company launched the game Panda Pop in 2013, which would later become one of the highest-grossing mobile games.[13][14] The match-3 puzzle game Cookie Jam launched in 2014.[15] Cookie Jam was named Facebook's game of the year with more than 100 million downloads and 5 million active players at the time.[16][17] Cookie Jam was also among the 20 highest-grossing mobile games for Google Play and the App Store.[18]

In the wake of Cookie Jam's success, the South Korean mobile game company Netmarble invested $130 million in SGN in July 2015, becoming SGN's largest shareholder; this was one of the largest investments in mobile gaming since 2013.[19][20] By the time of Netmarble's investment, SGN games had been downloaded 500 million times.[21] Following Netmarble's investment, SGN bought the developers Fat Rascal Games and Kiwi Inc. in late 2015, followed by TinyCo in July 2016. The latter acquisition raised SGN's staff count from 125 to 400.[22][23] Mobile entertainment games that TinyCo had created include Family Guy: The Quest for Stuff and Marvel Avengers Academy.[24] SGN rebranded as Jam City in September 2016,[11] the same year Genies & Gems, a match-3 puzzle game, was launched.[25]

On April 25, 2018, Jam City released Harry Potter, a mobile game based on J. K. Rowling's Wizarding World franchise.[26] Within its first day, the game was ranked first on the App Store's free-to-play category and reached tenth place on the list of top-grossing games across categories.[27] It was the fastest of Jam City's games to reach $100 million in revenue,[28] generating $110 million in its first year.[29] By October 2019, it had been downloaded 54.6 million times.[30] The game was nominated for Best Breakthrough Game during the 2019 Google Play Awards.[31][32]

Jam City bought the intellectual property, management, and development team of Bingo Pop from Uken Games in November 2018, expanding geographically into Toronto, Canada.[33][34][35] Also in 2018, Jam City and Disney reached a multi-year deal for Jam City to develop licensed games based on stories and characters from Disney and Pixar.[36] As part of that deal, Jam City took over the game Disney Emoji Blitz.[36] Jam City's first new game under its deal with Disney was Frozen Adventures based on the Frozen and Frozen 2 films, which launched the next year.[36][37]

Jam City announced in January 2019 that it raised US$145 million in funding from JPMorgan Chase Bank, Bank of America Merrill Lynch, and others to support Jam City's acquisitions and global growth initiatives.[38][39] Jam City acquired Berlin-based studio 231 Play in April.[40] DeWolfe told GamesBeat that the acquisition of studios in Toronto and Berlin allowed Jam City to expand into more game genres, such as solitaire, mahjong, and bingo.[41] According to analytics provider Sensor Tower, solitaire, mahjong, and bingo games ranked among Jam City's top games as of February 2021.[42] By mid-2020, Jam City's valuation was estimated at greater than $2 billion.[43]

On May 20, 2021, Jam City announced it would become a public company through a merger with DPCM Capital Inc., a special-purpose acquisition company. The merger valued Jam City at $1.2 billion, including debt.[44] The merger was expected to close later in 2021.[44] Through the deal, Jam City was also acquire video game developer Ludia, the maker of games based on the Jurassic World franchise, for $165 million in September.[45][46] In August 2022, Jam City laid off 150–200 people (17% of its headcount), primarily affecting Ludia.[47]

## Selected games

Most of the games Jam City produces are free-to-play and use microtransactions for players to obtain in-game items or abilities that speed up progression.[48] Jam City's stated business goals include creating high-quality games that generate revenue for years.[49] Jam City's games include both original and licensed intellectual property.[50]

In 2017, Jam City had 50 million monthly active users and it had seven games that have ranked in the 100 highest-grossing charts in the Apple App Store.[51][52] The company had 31 million monthly active users and 1.3 billion total game downloads in 2021.[3]

Year  | Title  | Genre(s)  | Platform(s)  | Notes  | Ref(s).

|
|
|
|
|

2013  | Panda Pop | Bubble shooter  | Android, iOS |  | Template:Centered
Bingo Pop | Bingo  | Originally developed by Uken Games; acquired by Jam City in 2018
2014  | Cookie Jam \+ Cookie Jam Blast | Match-three game  |  | Template:Centered
Book of Life: Sugar Smash | Match-three game  | Partnership with Fox and based on the film The Book of Life. This was Jam City's first collaboration with a major Hollywood studio to release a game simultaneously with a film  | Template:Centered
Family Guy | City-building game | Licensed game based on the Family Guy animated sitcom; originally developed by TinyCo  | Template:Centered
2016  | Disney Emoji Blitz | Match-three game  | Originally developed by Disney Games; license acquired by Jam City in 2018  | Template:Centered
Genies & Gems | Match-three game  |  | Template:Centered
2017  | Futurama | City building, adventure | Licensed game based on the Futurama series  | Template:Centered
Snoopy Pop | Bubble shooter  | Licensed game based on the Peanuts comic strip  | Template:Centered
Family Guy: Another Freakin' Mobile Game | Puzzle, adventure  | Licensed game based on Family Guy | Template:Centered
2018  | Harry Potter | Role-playing | Licensed game based on Harry Potter franchise  | Template:Centered
2019  | Frozen Adventures | Match-three, decorating  | Licensed game based on the Frozen franchise | Template:Centered
Vineyard Valley | Puzzle, simulation  |  | Template:Centered
2020  | World War Doh | Strategy, action  |
Lovelink – Chapters of Love | Dating simulation |  |

## Products and collaborations

Jam City released a monetization tool, AdJolt, in November 2010. It was made available to third-party developers, who would share revenue generated through AdJolt with MindJolt.[53] In December 2012, Jam City launched MasterKey, which enabled the company to develop cross-platform games without creating separate versions for each platform.[54] MasterKey was described as being technology that "essentially works like a translator or convertor".[9]

In December 2014, SGN and Chinese internet technology company NetEase announced a partnership that enabled Cookie Jam to be distributed in China beginning in early 2015.[55][56]

## References

1. ↑ Shanley, Patrick (February 13, 2020). "Former Myspace Mogul Chris DeWolfe Reflects on Mobile Gaming's Future". The Hollywood Reporter. https://www.hollywoodreporter.com/news/myspace-mogul-chris-dewolfe-reflects-mobile-gamings-future-1278540.
2. ↑ Chapple, Craig (April 5, 2019). "Jam City acquires Berlin studio 231 Play". Pocket Gamer. https://www.pocketgamer.biz/news/70410/jam-city-acquires-berlin-studio-231-play/.
3. ↑ 3.0 3.1 Takahashi, Dean (May 20, 2021). "Harry Potter: Hogwarts Mystery publisher Jam City will launch SPAC at $1.2B value, buy Ludia for $175M". GamesBeat. https://venturebeat.com/2021/05/20/harry-potter-game-maker-jam-city-will-launch-spac-at-1-2b-value-and-buy-ludia-for-175m/.
4. ↑ 4.0 4.1 4.2 4.3 Arrington, Michael (March 3, 2010). "Chris DeWolfe Makes His Move – Raises Big Round, Acquires Gaming Platform MindJolt". https://techcrunch.com/2010/03/03/chris-dewolfe-mindjolt-austin-ventures/.
5. ↑ Graham, Jefferson (March 22, 2017). "Jam City seeks another hit with more Family Guy, plans for IPO". USA Today (Tysons Corner, VA). https://www.usatoday.com/story/tech/talkingtech/2017/03/22/jam-city-seeks-another-hit-more-family-guy-plans-ipo/99431382.
6. ↑ Chaykowski, Kathleen (June 12, 2017). "Former MySpace CEO Makes A Comeback As A Mobile Gaming Hitmaker". Forbes (New York, NY). https://www.forbes.com/sites/kathleenchaykowski/2017/06/12/former-myspace-ceo-makes-a-comeback-as-a-mobile-gaming-hitmaker.
7. ↑ Spangler, Todd (July 23, 2015). "Mobile-Game Studio SGN Lands $130 Million from Korea's Netmarble". Variety. https://variety.com/2015/digital/news/sgn-netmarble-funding-mobile-games-1201546770/.
8. ↑ Rusli, Evelyn M. (April 18, 2011). "A Myspace Founder Builds Again, Buying Game Companies". https://dealbook.nytimes.com/2011/04/18/a-myspace-founder-is-building-again-with-online-games/.
9. ↑ 9.0 9.1 Kozlowski, Lori (June 12, 2013). "The Science of Social Games". https://www.forbes.com/sites/lorikozlowski/2013/06/12/the-science-of-social-games/#54899d866c16.
10. ↑ Ha, Anthony (March 2, 2012). "MySpace Co-Founder Chris DeWolfe Explains SGN's New Name, Multi-Platform Plans". https://techcrunch.com/2012/03/02/mindjolt-becomes-social-gaming-network/.
11. ↑ 11.0 11.1 Spangler, Todd (September 22, 2016). "SGN Changes Name to Jam City, Acquires Rights to Make 'Peanuts' Mobile Game". Variety Media, LLC. https://variety.com/2016/digital/news/sgn-jam-city-peanuts-mobile-game-1201867364/.
12. ↑ M, Will (June 17, 2013). "Social Gaming Network's Acquisition Of Mob Science Continues Trend Away From Facebook-Only Social Games". http://www.adweek.com/socialtimes/social-gaming-network-mob-science/423171.
13. ↑ Cowley, Ric (August 25, 2017). "Jam City's Panda Pop clears 100 million downloads in under four years". Pocket Gamer. https://www.pocketgamer.biz/news/66479/panda-pop-100-million-downloads/.
14. ↑ Shieber, Jonathan (August 24, 2017). "Panda Pop passes 100 million users as Jam City readies for an IPO". TechCrunch. https://techcrunch.com/2017/08/24/panda-pop-readies-jam-city-closeup/.
15. ↑ Saltzman, Marc (March 24, 2014). "'Cookie Jam': A tasty puzzle game with new twists". USA Today. https://www.usatoday.com/story/tech/2014/03/24/cookie-jam-app-review/6824875/.
16. ↑ Takahashi, Dean (May 24, 2017). "Jam City's Cookie Jam hits 100 million downloads as Cookie Jam Blast debuts". VentureBeat (San Francisco, CA). https://venturebeat.com/2017/05/24/jam-citys-cookie-jam-hits-100-million-downloads-as-cookie-jam-blast-debuts.
17. ↑ Dave, Paresh (December 16, 2014). "Mobile game 'Cookie Jam' latest hit being exported to China". Los Angeles Times. https://www.latimes.com/business/technology/la-fi-tn-cookie-jam-netease-20141216-story.html.
18. ↑ Zipkin, Nina (July 23, 2015). "Maker of 'Cookie Jam' Lands $130 Million Investment From Korea's Top Gaming Giant". Entrepreneur. https://www.entrepreneur.com/article/248739.
19. ↑ Zimmerman, Eilene (July 23, 2015). "Netmarble Takes Stake in SGN, Extending Asia's Reach Into U.S. Mobile Games". The New York Times. https://www.nytimes.com/2015/07/23/technology/netmarble-takes-stake-in-sgn-extending-asias-reach-into-us-mobile-games.html?_r=1.
20. ↑ Ungerleider, Neal (July 23, 2015). "Why This Mobile Game Company Raised $130 Million". Mansueto Ventures, LLC. https://www.fastcompany.com/3048962/tech-forecast/why-this-mobile-game-company-raised-130-million.
21. ↑ Spangler, Todd (July 23, 2015). "Mobile-Game Studio SGN Lands $130 Million from Korea's Netmarble". Variety. https://variety.com/2015/digital/asia/sgn-netmarble-funding-mobile-games-1201546770/.
22. ↑ Ellingson, Annlee (July 6, 2016). "SGN buys startup behind Marvel, 'Family Guy' mobile games". American City Business Journals. http://www.bizjournals.com/losangeles/news/2016/07/06/sgn-buys-startup-behind-marvel-family-guy-mobile.html.
23. ↑ Spangler, Todd (July 6, 2016). "SGN Buys TinyCo, Maker of 'Marvel Avengers Academy' Mobile Game". Variety Media, LLC. https://variety.com/2016/digital/news/sgn-tinyco-marvel-avengers-academy-1201809201/.
24. ↑ Peterson, Steve (July 7, 2016). "SGN Talks About Acquiring TinyCo, Future Of Mobile Games Industry". Ayzenberg. http://www.alistdaily.com/strategy/sgn-talks-acquiring-tinyco-future-mobile-games-industry/.
25. ↑ "How Jam City CEO Chris DeWolfe sees the freakin' mobile game world". VentureBeat. April 25, 2017. https://venturebeat.com/2017/04/25/how-jam-city-ceo-chris-dewolfe-sees-the-freakin-mobile-game-world/.
26. ↑ Chan, Stephanie (April 26, 2018). "Harry Potter: Hogwarts Mystery tops Apple App Store charts a day after launch". VentureBeat. https://venturebeat.com/2018/04/26/harry-potter-hogwarts-mystery-tops-apple-app-store-charts-a-day-after-launch/.
27. ↑ Chan, Stephanie (April 26, 2018). "Harry Potter: Hogwarts Mystery tops Apple App Store charts a day after launch". GamesBeat. https://venturebeat.com/2018/04/26/harry-potter-hogwarts-mystery-tops-apple-app-store-charts-a-day-after-launch/.
28. ↑ Takahashi, Dean (January 16, 2019). "Harry Potter mobile game maker Jam City raises $145 million". GamesBeat. https://venturebeat.com/2019/01/16/harry-potter-mobile-game-maker-jam-city-raises-145-million/.
29. ↑ Taylor, Haydn (March 14, 2019). "Harry Potter: Hogwarts Mystery grosses $110m in first year". Gamesindustry.biz. https://www.gamesindustry.biz/articles/2019-03-14-harry-potter-hogwarts-mystery-grosses-usd110m-in-first-year.
30. ↑ Dealessandri, Marie (October 10, 2019). "Harry Potter: Hogwarts Mystery reaches $150m in revenue". Gamesindustry.biz. https://www.gamesindustry.biz/articles/2019-10-10-harry-potter-hogwarts-mystery-reaches-usd150m-in-revenue.
31. ↑ "2019 Google Play Awards nominees announced ahead of Google I/O". April 26, 2019. https://www.androidauthority.com/2019-google-play-awards-979976/.
32. ↑ Kerr, Chris. "Marvel Strike Force and Shadowgun Legends honored at 2019 Google Play Awards". https://www.gamasutra.com/view/news/342193/Marvel_Strike_Force_and_Shadowgun_Legends_honored_at_2019_Google_Play_Awards.php.
33. ↑ Takahashi, Dean (November 28, 2018). "Jam City acquires Bingo Pop maker from Uken". VentureBeat. https://venturebeat.com/2018/11/28/jam-city-acquires-bingo-pop-maker-uken/.
34. ↑ Shieber, Jonathan (November 28, 2018). "Jam City is setting up a Toronto shop by buying Bingo Pop from Uken Games". TechCrunch. https://techcrunch.com/2018/11/28/jam-city-is-setting-up-a-toronto-shop-by-buying-bingo-pop-from-uken-games/.
35. ↑ Amore, Samson (November 28, 2018). "Jam City Acquires Bingo Pop Mobile Game". Los Angeles Business Journal. https://labusinessjournal.com/news/2018/nov/28/jam-city-acquires-bingo-pop-mobile-game/.
36. ↑ 36.0 36.1 36.2 Cite error: Invalid `<ref>` tag; no text was provided for refs named `Gamesindustry.biz November 2018`
37. ↑ Beresford, Trilby (August 23, 2019). "Jam City, Disney Unveil First Look at 'Frozen Adventures' Mobile Game". The Hollywood Reporter. https://www.hollywoodreporter.com/heat-vision/jam-city-disney-unveil-first-look-at-frozen-adventures-mobile-game-1234246.
38. ↑ Takahashi, Dean (January 16, 2019). "Harry Potter mobile game maker Jam City raises $145 million". VentureBeat. https://venturebeat.com/2019/01/16/harry-potter-mobile-game-maker-jam-city-raises-145-million/.
39. ↑ Shieber, Jonathan (January 16, 2019). "Consolidation is coming to gaming, and Jam City raises $145 million to capitalize on it". TechCrunch. https://techcrunch.com/2019/01/16/consolidation-is-coming-to-gaming-and-jam-city-raises-145-million-to-capitalize-on-it/.
40. ↑ Chapple, Craig (April 5, 2019). "Jam City acquires Berlin studio 231 Play". Pocket Gamer. https://www.pocketgamer.biz/news/70410/jam-city-acquires-berlin-studio-231-play/.
41. ↑ Takahashi, Dean (November 14, 2019). "Chris DeWolfe interview: Jam City bets on Disney Frozen 2 collaboration". GamesBeat. https://venturebeat.com/2019/11/14/chris-dewolfe-interview-jam-city-makes-big-bet-on-disney-frozen-2-collaboration/.
42. ↑ "Jam City, Inc.". Sensor Tower. https://sensortower.com/android/publisher/jam-city-inc/Jam+City,+Inc..
43. ↑ Cherney, Max A. (June 22, 2020). "Mergers Are Heating Up in the Videogame World. EA and Activision Have Lots of Spending Money.". Barron's. https://www.barrons.com/articles/activision-and-ea-could-be-ready-for-a-big-acquisition-51592868351.
44. ↑ 44.0 44.1 Jackson, Sierra (May 20, 2021). "Fenwick, Greenberg Traurig add Jam City's $1.2 bln SPAC deal to mix". Reuters. https://www.reuters.com/business/legal/fenwick-greenberg-traurig-add-jam-citys-12-bln-spac-deal-mix-2021-05-20/.
45. ↑ Tse, Crystal (May 20, 2021). "Mobile-Game Maker Jam City to Go Public Via SPAC Merger". Bloomberg L.P.. https://finance.yahoo.com/news/mobile-game-maker-jam-city-040100384.html.
46. ↑ "Jam City acquires Ludia for $165m". Gamesindustry.biz. September 8, 2021. https://www.gamesindustry.biz/articles/2021-09-08-jam-city-acquires-ludia-for-usd165m.
47. ↑ Partis, Danielle (August 5, 2022). "Jam City lays off 17% of workforce". https://www.gamesindustry.biz/jam-city-lays-off-17-of-workforce?mc_cid=c0a635d81c&mc_eid=3a2c47bd86.
48. ↑ Palmeri, Christopher (January 9, 2017). "MySpace's Co-Founder Preps Second Act Jam City for Possible IPO". Bloomberg LP. https://www.bloomberg.com/news/articles/2017-01-09/myspace-s-co-founder-preps-second-act-jam-city-for-possible-ipo.
49. ↑ Booton, Jennifer (June 14, 2013). "Brain Drain? Zynga Loses Top Talent to Optimistic Rival". http://www.foxbusiness.com/features/2013/06/14/brain-drain-zynga-loses-top-talent-to-optimistic-rival.html.
50. ↑ Takahashi, Dean (May 20, 2021). "Harry Potter: Hogwarts Mystery publisher Jam City will launch SPAC at $1.2B value, buy Ludia for $175M". GamesBeat. https://venturebeat.com/2021/05/20/harry-potter-game-maker-jam-city-will-launch-spac-at-1-2b-value-and-buy-ludia-for-175m/.
51. ↑ Karlin, Susan (August 9, 2017). "Jam City CEO Chris DeWolfe Talks Mobile Gaming Strategy—And A 2019 IPO". Fast Company (New York, NY). https://www.fastcompany.com/40446522/jam-city-ceo-chris-dewolfe-talks-mobile-gaming-strategy-and-a-2019-ipo.
52. ↑ Chan, Stephanie (April 26, 2018). "Harry Potter: Hogwarts Mystery tops Apple App Store charts a day after launch". VentureBeat (San Francisco, CA). https://venturebeat.com/2018/04/26/harry-potter-hogwarts-mystery-tops-apple-app-store-charts-a-day-after-launch.
53. ↑ Arrington, Michael (November 17, 2010). "MindJolt Focuses On Monetization, Prepares To Invade iPad/iPhone". https://techcrunch.com/2010/11/17/mindjolt-focuses-on-monetization-prepares-to-invade-ipadiphone/.
54. ↑ Ha, Anthony (December 18, 2012). "SGN Makes Its Big Push For Cross-Platform, Mobile-Social Games With The Launch Of Its MasterKey Technology". https://techcrunch.com/2012/12/18/sgn-masterkey-launch/.
55. ↑ Levy, Ari (December 15, 2014). "Facebook's top game aims to sweeten up China". CNBC LLC. https://www.cnbc.com/2014/12/15/facebooks-top-game-aims-to-sweeten-up-china.html.
56. ↑ Reim, Garrett (December 16, 2014). "SGN launches Cookie Jam into China: it was not easy". http://www.builtinla.com/2014/12/16/sgn-launches-cookie-jam-china-it-was-not-easy.

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