Keap

Type| Private
Industry| Small business customer relationship management, Email marketing, E-commerce
Founded| 2001
Headquarters|

Chandler, Arizona

Key people

| Clate Mask, CEO and Co-founder
Scott Martineau, Senior Vice President of Product Strategy
Services| Saas, Marketing and sales automation , CRM software
Revenue| $100 million (2017)[1]

Number of employees

| 650+
Website| keap.com

Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. It is based in Chandler, Arizona.

The company received $54 million in venture capital from Goldman Sachs in early 2013.[2][3] In total, the company has generated over $125 million in funding.[4]

## Contents

* 1 History
* 2 Company overview
* 3 References
* 4 External links

## History

Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in Mesa, Arizona with now CEO Clate Mask.[5]

As of January 2019, the company was known as Keap.[6]

In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses with a smaller, simplified variant of their apps.[7]

On October 29, 2024,Thryv Holdings announced a strategic acquisition of Keap, .[8]

## Company overview

Keap offers an integrated email marketing platform for small business users.[2][9]

The Keap platform can create and host Web forms and links, execute automated campaigns, track ROI, provide customer sales updates, database management and e-commerce functionality.[10][11]

## References

1. ↑ Yuliya Chernova (October 6, 2014). "Sales and Marketing Co. Infusionsoft Valued at About $500M in New Deal". Wall Street Journal. https://blogs.wsj.com/venturecapital/2014/10/06/sales-and-marketing-co-infusionsoft-valued-at-about-500m-in-new-deal/. Retrieved April 14, 2015.
2. ↑ 2.0 2.1 "Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business". Tech Crunch. 7 January 2013. https://techcrunch.com/2013/01/07/infusionsoft-raises-54m-from-goldman-sachs-to-scale-sales-and-marketing-automation-platform-for-small-business/. Retrieved 31 December 2013.
3. ↑ "Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The "Buddy Media For SMBs," To Expand Into Social Marketing". Tech Crunch. 22 January 2013. https://techcrunch.com/2013/01/22/fresh-from-its-54m-raise-infusionsoft-acquires-grosocial-the-buddy-media-for-smbs/. Retrieved 31 December 2013.
4. ↑ Anthony Ha (October 6, 2014). "Sales And Marketing Software Company Infusionsoft Raises $55M". Tech Crunch. https://techcrunch.com/2014/10/06/infusionsoft-series-d/. Retrieved April 14, 2015.
5. ↑ "about Want to Know More About Us?" (in en). https://keap.com/about.
6. ↑ "Rebranding Infusionsoft to Keap". KEAP.. https://keap.com/product-updates/rebranding-infusionsoft-to-keap. Retrieved 5 March 2020.
7. ↑ "Keap CEO explains exec layoffs, office closures amid corporate changes". Phoenix Business Journal. 25 February 2020. https://www.bizjournals.com/phoenix/news/2020/02/25/keap-ceo-explains-exec-layoffs-closing-two-offices.html.
8. ↑ "Thryv to acquire Keap in $80 million SaaS deal". Investing.com. https://finance.yahoo.com/news/thryv-holdings-announces-strategic-acquisition-200500132.html. Retrieved 9 December 2025.
9. ↑ "A tale of five conferences: InfusionCon 2013, Infusionsoft". ZD Net. https://www.zdnet.com/article/a-tale-of-five-conferences-infusioncon-2013-infusionsoft/.
10. ↑ "FOUR AWESOME MARKETING VEHICLES YOU PROBABLY TAKE FOR GRANTED". Fast Company. http://www.fastcompany.com/1801629/four-awesome-marketing-vehicles-you-probably-take-granted. Retrieved 31 December 2013.
11. ↑ "Infusionsoft seeks to go beyond CRM". ZD Net. http://www.zdnet.com/infusionsoft-seeks-to-go-beyond-crm-7000000125/. Retrieved 31 December 2013.

## External links

* Official website

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