KoronaPay

Short description: Brand of Russian payment system

KoronaPayOperating area| Russia , CIS, Europe

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Members| 550
Founded| 1994
Website| https://koronapay.com/

KoronaPay is brand of Russian payment system Zolotaya Korona (Russian: Золотая Корона, lit. 'Golden Crown') that provides a range of consumer payment services.

## History

Payment system Zolotaya Korona was founded in 1994 in Novosibirsk.

In 2006 Russian payment system Zolotaya Korona won open tender of Novosibirsk city hall for supply of Social cards.[1] In 2008 Zolotaya Korona became a laureate of biggest national award in financial sphere "Financial elite of the South" in nomination "Most reliable bank card".[2] In October 2009, Zolotaya Korona became a member of "Sibirian Transport Union".[3]

In 2012 operation of Zolotaya Korona was prohibited in the territory of Armenia because of the violation of law and licence.

In September 2013 Zolotaya Korona was officially recognized as socially important payment system by the Central Bank of Russia.[4]

In October 2016 Ukraine banned operations of Zolotaya Korona and all other Russian payment systems as part of its sanction policy against the Russian military intervention in Ukraine.[5]

In February 2017 Zolotaya Korona was officially recognized as socially important payment system by National Bank of Kazakhstan.[6] In 2018 Zolotaya Korona was recognized as the best system for P2P money transfers without a bank account based on the results of a cross-industry payment market study, “P2P money transfers in Russia 2018”, conducted by Frank RG.[7]

On March 25, 2021, Central Bank of Russia excluded Zolotaya Korona from the registry of socially important payment systems.[8]

## European launch

In December 2018, KoronaPay Europe Limited was granted an Electronic Money Institution (EMI) license №115.1.3.30/2018 by the Central Bank of Cyprus.[9]

At the first stage, KoronaPay Europe Limited is focusing on money transfers from Europe to Russia and other CIS countries. The Russia/CIS – Europe corridors will be launched at the next stage followed by the expansion of the service to intra-European corridors.[10]

KoronaPay's launch in Poland was viewed by some finance experts as a serious challenge to the leading fintech companies present in the region, especially in the segment of P2P money transfers to Ukraine.[11] Over a six-month period, a KoronaPay user in Europe can send: up to 1,000 EUR with no proof of identity required; up to 5,000 EUR – proof of identity required (passport or other ID); up to 15,000 EUR – proof of address required; over 15,000 EUR – proof of income required.[12] As of May 2021, KoronaPay did not charge any commission fee on money transfers and claims to keep a minimum exchange rate margin, less than 0.5 per cent.[13] The KoronaPay business model, according to the company’s top management, is based on making profit from provision of extra services (e.g. e-wallets, prepaid cards, service charges, etc.) that are planned to go live in 2022.[14]

KoronaPay is one of the last remaining payment systems that enables to conduct transfers to or from Russian banks as the majority of payment systems banned the Russian Federation due to its invasion of Ukraine.[1]

## References

1. ↑ "Novosibirsk launches transport card project (С 1 августа в Новосибирске вводится транспортная карта)". Novosibirsk official web-site. 5 July 2006. http://www.novo-sibirsk.ru/media/news/5588.html.
2. ↑ "Ceremony 2008". 22 November 2008. http://www.kubanolimp.ru/ceremony2008.htm.
3. ↑ "RPS "Zolotaya Korona" becomes a member of "Sibirian Transport Union"". 22 October 2009. http://www.transportweekly.com/pages/ru/news/articles/66343/.
4. ↑ "Social Importance in Russia". Коммерсантъ. 2013. http://www.kommersant.ru/doc/2305915. Retrieved 27 September 2013.
5. ↑ Read more on UNIAN: http://www.unian.info/economics/1593536-russian-payment-systems-seeking-ways-to-bypass-ukraine-sanctions-media.html
6. ↑ "Social Importance in Kazakhstan". 2017. http://koronacard.ru/pressroom/Events/Pages/15-02-2017.aspx.
7. ↑ Individuals prefer P2P transfers by phone number: research (2018-08-21). "Физлица предпочитают P2P-переводы по номеру телефона: исследование » Платежный бизнес" (in ru-RU). https://plusworld.ru/daily/platezhnyj-biznes/407666-2/.
8. ↑ "Список социально значимых платежных систем РФ пополнила Western Union и покинула «Золотая корона»" (in ru). https://www.banki.ru/news/lenta/?id=10943783.
9. ↑ "Public Register of Electronic Money Institutions authorised by the Central Bank of Cyprus by virtue of the powers vested in it under the provisions of the Electronic Money Law of 2012". https://www.centralbank.cy/images/media/redirectfile/Electronic Money Institutions/EMI-REGISTER-EN-14012020.xls.
10. ↑ Zolotaya Korona entered the European market under the KoronaPay brand. "«Золотая корона» вышла на европейский рынок под брендом KoronaPay" (in ru). https://www.rbc.ru/finances/27/05/2020/5ecbded79a794735961b2390.
11. ↑ Fintech Spoko has another competition in transfers to the East. KoronaPay starts in Poland. "Fintech Spoko ma kolejną konkurencję w przekazach na Wschód. W Polsce startuje KoronaPay" (in pl). https://www.cashless.pl/9537-koronapay-start-w-polsce.
12. ↑ "How much can I send?". https://koronapay.com/transfers/europe/.
13. ↑ "Cost of transfer". https://koronapay.com/transfers/europe/.
14. ↑ Zolotaya Korona entered the European market under the KoronaPay brand. "«Золотая корона» вышла на европейский рынок под брендом KoronaPay" (in ru). https://www.rbc.ru/finances/27/05/2020/5ecbded79a794735961b2390.

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