LiveAD

LiveADIndustry| Communication

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Founded| 2005
Headquarters| São Paulo, Brazil

Key people

| Aline Rossin (CEO),
Lucas Mello (Chairman)
Website| live.tt

LiveAD is a digital agency based in Brazil .

## History

LiveAD was founded in Porto Alegre in 2005 when it split from the trends research agency Box1824,[1] which was founded in 2003.[2]

The agency's board of directors includes Lucas Mello (Chairman) and Aline Rossin (CEO).[3] Recently, PROFILE, a public relations agency that was hatched at LiveAD, was spun off. PROFILE is managed by founding partner Rodrigo Vieira da Cunha.[4]

LiveAD has received awards at the 2009, 2010 and 2012 Cannes Lions International Festivals of Creativity,[5] at the El Ojo de Iberoamérica festival in 2009 and 2010, and is the only Brazilian agency to have received an award at the 2012 Facebook Studio Awards and to be a finalist in the 2011 SXSW Interactive. Additionally, it was nominated for an award in the specialized services category in the 2012 Prêmio Caboré.[6]

LiveAD's attend clients such as Nike,[7] Ben & Jerry's, PepsiCo, Red Bull, Bodytech, Rider, Oi, and the UN Foundation.[8] The agency has also worked with clients like Absolut Vodka,[9] Claro, Doritos,[10] Souza Barros, Skol, Zaxy, Google, C&A, Multishow, Lenovo,[11] Lacoste, Itaú, Globo, Diageo and Antarctica, among others.

## References

1. ↑ "LiveAD: Lucas Mello elected the most innovative in Brazil's marketing…". 2013-10-16. http://www.reuters.com/article/2013/09/11/livead-ceo-awarded-idUSnPNBR74990+1e0+PRN20130911.
2. ↑ "Business" (in en-US). https://www.lusha.com/business/108825edc8302428/.
3. ↑ "ℓiⱴε" (in en). https://live.tt/en/people/who-we-are/.
4. ↑ "Rodrigo Vieira da Cunha, da Profile PR: carreira definida por uma visão de mundo" (in pt-BR). 2015-02-04. https://www.projetodraft.com/rodrigo-vieira-da-cunha-da-profile-quando-os-valores-e-a-visao-de-mundo-definem-a-trajetoria-profissional/.
5. ↑ "New Rio+Social Speakers Include Innovators in Business, Philanthropy, Conservation, Journalism, Social Gaming and Government" (in en-US). 2012-04-23. https://unfoundation.org/media/new-riosocial-speakers-include-innovators-in-business-philanthropy-conservation-journalism-social-gaming-and-government/.
6. ↑ "LiveAD, the Only Latin American Agency Among the World's 10 Best Agen…". 2013-07-26. http://www.allvoices.com/news/11601676-livead-the-only-latin-american-agency-among-the-worlds-10-best-agencies-on-facebook.
7. ↑ "Advertising campaign for Nike" (in en). https://adsspot.me/campaigns/5044452acd4b.
8. ↑ "Announcing Rio+Social: Social Media & Technology to Take Historic UN Conference to a Global, Digital Level" (in en-US). 2012-03-14. https://unfoundation.org/media/announcing-riosocial-social-media-technology-to-take-historic-un-conference-to-a-global-digital-level/.
9. ↑ "Advertising campaign for Absolut" (in en). https://adsspot.me/campaigns/52c780731e30.
10. ↑ "Advertising campaign for Doritos" (in en). https://adsspot.me/campaigns/7ffe9460d96f.
11. ↑ "Advertising campaign for Lenovo" (in en). https://adsspot.me/campaigns/3de53d3efec2.

## External links

* Official webpage
* Official Vimeo channel
* Profile's official webpage
* Brazilian digital-advertising shops to reach $500 million to revenue by 2010

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