Lulu.com

Lulu Press, Inc.

Type| Privately held company
Industry| Publishing
Genre| Self-publishing
Founded| 2002; 24 years ago (2002)
Founder| Bob Young
Headquarters|

Morrisville, North Carolina

United States

Key people

| Kathy Hensgen (CEO)
Products| Books, e-books, photo-books, calendars
Services| Print on demand and e-book publishing
Website| No URL found. Please specify a URL here or add one to Wikidata.

Lulu Press, Inc., doing business under trade name Lulu, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles.[1]

The company's founder is Red Hat co-founder Bob Young; he also was CEO for many years.[2] As of 2022[update], the company's 20th anniversary, Young had handed CEO duties to Kathy Hensgen.[3] The company's headquarters are in Morrisville, North Carolina.

Previous logo

## Contents

* 1 Overview
* 1.1 Products
* 1.2 Process
* 1.3 Replay Photos
* 1.4 Digital Rights Management (DRM)
* 1.5 LuluJr.
* 2 Lulu Blooker Prize
* 2.1 2006
* 2.1.1 Winners
* 2.1.2 Runners-up
* 2.2 2007
* 2.2.1 Winners
* 2.2.2 Runners-up
* 3 See also
* 4 References
* 5 External links

## Overview

### Products

In 2009, Lulu began publishing and distributing ebooks. Lulu also prints and publishes calendars and photo books. In 2017, Lulu introduced an Open Access print-on-demand service.[4]

### Process

The author of a title receives an 80% royalty for print books and a 90% royalty for eBooks when sold.[5]

### Replay Photos

In January 2014, Lulu announced that it had acquired Durham (NC)–based sports photography company Replay Photos.[6] Replay Photos sells licensed images of collegiate and professional sports teams as photographic prints, custom framed photos, photos on canvas, and original wall art.[7]

### Digital Rights Management (DRM)

Lulu's final phase for their Digital Rights Management (DRM) Retirement project was released July 2, 2013. Prior to January 15, 2013, a Lulu author could choose to apply Digital Rights Management (DRM) protection to their PDF or EPUB.[8]

### LuluJr.

In 2014, Lulu launched LuluJr., after buying out Creations by You, which enables children to become published authors.[9] Lulu Jr. products include My Comic Book and IlluStory.[10] On January 30. 2026, LuluJr no longer sells physical kits on their site but completed kits can still be redeemed as of that date.

## Lulu Blooker Prize

The Lulu Blooker Prize was a literary award for "blooks" (books based on blogs).[11] It was awarded in 2006 and 2007 and sponsored by Lulu. An overall prize was awarded, based on the winners of three subsidiary categories: non-fiction, fiction, and comics. The Lulu Blooker Prize was open to any "blook" that had been published "to date" (i.e., by the entry deadline) by any publisher.[11]

### 2006

The first competition saw 89 entries from over a dozen countries. A panel of three judges decided the winners: Cory Doctorow, Chair of Judges; Paul Jones; and Robin "Roblimo" Miller.[12]

#### Winners

* Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen by Julie Powell (main prize, non-fiction)
* Four and Twenty Blackbirds by Cherie Priest (fiction)
* Totally Boned: A Joe and Monkey Collection by Zach Miller (comics, self-published through Lulu)

#### Runners-up

* Biodiesel Power by Lyle Estill (runner up, non-fiction, see biodiesel)
* Hackoff.com: An Historic Murder Mystery Set in the Internet Bubble and Rubble by Tom Evslin (runner up, fiction)
* Dinosaur Comics: Huge Eyes, Beaks, Intelligence, and Ambition by Ryan North (runner up, comics)

### 2007

The 2007 competition had 110 entries from 15 countries. The number of judges was increased to five: Paul Jones (chair), Arianna Huffington, Julie Powell (2006 overall winner), Rohit Gupta, and Nick Cohen.[13]

#### Winners

* My War: Killing Time in Iraq by Colby Buzzell (Overall Winner and Non-Fiction Winner)
* The Doorbells of Florence by Andrew Losowsky (Fiction Winner)
* Mom's Cancer by Brian Fies (Comics Winner)

#### Runners-up

* My Secret: A PostSecret Book by Frank Warren (Non-Fiction)
* Island: A Zombie Novel by David Wellington (Fiction)

## See also

* Smashwords

## References

1. ↑ "Lulu Enters Exclusive Licensing and Distribution Agreement With Easy Student Publishing for Kids' Creativity and Book-Making Products" (Press release).
2. ↑ "Red Hat's co-founder was unemployed and working in a closet when he started the company IBM just bought for $34 billion". 1 November 2018. https://www.cnbc.com/2018/11/01/before-sale-to-ibm-for-billions-red-hat-started-in-cofounders-closet.html.
3. ↑ Allam, Chantal (2022-04-08). "As Lulu.com celebrates 20 years, founder Bob Young reflects on its staying power". WRAL TechWire. https://wraltechwire.com/2022/04/08/as-lulu-com-celebrates-20-years-founder-bob-young-reflects-on-its-staying-power/.
4. ↑ Carpenter, Caroline (3 February 2017). "Lulu launches academic alternative". https://www.thebookseller.com/news/lulu-launches-academic-alternative-480076.
5. ↑ Tilton, Kate (January 25, 2013). "Royalty Rates Comparison". BiblioCrunch. http://blog.bibliocrunch.com/royalty-rates-comparison/.
6. ↑ "Lulu acquires Durham-based Replay Photos". newsobserver. http://www.newsobserver.com/news/business/article10289531.html.
7. ↑ "Replay Photos: Help / FAQs". ReplayPhotos.com. http://www.replayphotos.com/help.cfm.
8. ↑ "Lulu Drops DRM for E-books Sold Natively". https://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/55431-lulu-drops-drm-for-e-books-sold-natively.html.
9. ↑ "Lulu Launch Lulu Junior Website and Introduce Children's Book-Making Kits". https://www.theindependentpublishingmagazine.com/2014/02/lulu-launch-lulu-junior-website-and-introduce-childrens-book-making-kits.html.
10. ↑ "Lulu Jr". http://lulujr.com/lulujr.php.
11. ↑ 11.0 11.1 Moyer, Edward (13 October 2005). "'Blooker Prize' rewards books based on blogs". https://www.cnet.com/culture/blooker-prize-rewards-books-based-on-blogs/.
12. ↑ Gibson, Owen (April 3, 2006). "From blog to book: first awards for online writers who became mainstream successes". The Guardian. https://www.theguardian.com/technology/2006/apr/03/news.newmedia1.
13. ↑ "War book wins Blooker blog prize". BBC News. May 14, 2007. https://news.bbc.co.uk/2/hi/technology/6653781.stm.

## External links

* No URL found. Please specify a URL here or add one to Wikidata.
* Lulu Publishing review at Reedsy

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E-book digital distribution platforms

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