MailUp

MailUp is an email marketing platform for sending, automating, tracking emails, newsletters and SMS. The company has a customer base of more than 10.500 companies and an average of 20,8 billion emails sent per year.

Entirely web-based, MailUp is a proprietary software that allows to create, send, automate and monitor multi-channel communication campaigns. The platform can be integrated with e-commerce systems, CMS (Content Management System) and CRM (Customer Relationship Management) and provides an SMTP (Simple Mail Transfer Protocol) for sending emails and newsletters from your mail client.

The group is headquartered in Milan and secondary offices are located in Cremona, Carpi, San Francisco, Buenos Aires, Ciudad Real, Copenhagen and Tokyo (the latter through partnerships).

## History

The MailUp brand was born in 2003 as a result of the research and development of Nweb's business unit, a web engineering and web marketing company started in 2002 by Nazzareno Gorni, Luca Azzali, Matteo Bettoni, Matteo Monfredini and Alberto Miscia.

On 29 July 2014 MailUp was listed on Milan Stock Exchange, making his debut on the secondary market – AIM (ticker: MAIL.MI)[1] – and starting the internationalization plan: today MailUp S.p.A. sells its platform in more than 50 countries, localized in Chinese, Japanese, Indonesian, French, Portuguese, Italian, English and Spanish.

In 2015 the company acquired Acumbamail,[2] a Spanish email marketing company, Globase[3], one of the main Danish players, Agile Telecom[4], a company specializing in short message service (SMS) solutions for Italian and foreign companies, and Datatrics[5], a Netherlands-based firm specializing in predictive marketing. The brand portfolio is completed by BEE, the email editor launched in 2014 as a complementary business line.

## References

1. ↑ "MailUp SpA (MAIL.MI) Quote| Reuters.com". https://www.reuters.com/finance/stocks/overview?symbol=MAIL.MI.
2. ↑ S.p.A., MailUp. "MailUp acquires control of Acumbamail to fuel growth in Spain and Latin America" (in en-US). https://globenewswire.com/news-release/2015/08/03/756974/0/en/MailUp-acquires-control-of-Acumbamail-to-fuel-growth-in-Spain-and-Latin-America.html.
3. ↑ "MailUp acquires Globase International ApS - 2015-11-13" (in en). https://www.crunchbase.com/acquisition/mailup-acquires-globase-international-aps--804820fe.
4. ↑ "BRIEF-MailUp buys 100 pct of Agile Telecom" (in en). Reuters. 2015-12-07. https://www.reuters.com/article/idUSL8N13W0HR20151207.
5. ↑ "MailUp Enters the Artificial Intelligence Space; Acquires Datatrics" (in en-US). 2018-09-21. https://martechseries.com/sales-marketing/mailup-enters-artificial-intelligence-space-acquires-datatrics/.

## External links

* Official website: English, Italian

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