Maritz, LLC

MaritzType| Private

|

Industry|

* Incentives
* Rewards
* Loyalty
* Engagement
* Business Events

Founded| 1894; 132 years ago (1894)
Founder| Edward Maritz
Headquarters| Fenton, Missouri,

United States

Area served

| Worldwide

Key people

| Steve Maritz (Executive Chairman)

David Peckinpaugh (President & CEO) Rick Ramos (CFO)

Steve Gallant (General Counsel)

Number of employees

| 4,250[1] (2016)
Subsidiaries| Maritz Global Events, Maritz Motivation, Maritz Automotive, Quality Reward Travel, Impact Dimensions
Website| www.maritz.com

Maritz is a sales and marketing services company that designs and operates employee recognition and reward programs, sales channel incentive programs, (including incentive travel rewards[2]) and customer loyalty programs.[3] It also plans corporate & association trade shows, meetings and events, and offers a customer experience technology platform.[4]

Subsidiaries and segments include Maritz Motivation, Maritz Global Events, Maritz Automotive, Quality Reward Travel, and Impact Dimensions.[5]

## History

In 1894, Edward Maritz started the E. Maritz Jewelry Manufacturing Company, a wholesaler and manufacturer of fine jewelry and engraved watches.[6] By the 1920s, the company was concentrating on wholesaling imported watches and became one of the first in the nation to sell wristwatches.[6] When the stock market crashed in 1929, the company nearly failed. The crisis forced Maritz to look for a new direction, and it began to sell watches, jewelry and merchandise to large corporations as sales incentives and service awards for employees.[6]

Over the next three decades, the sales incentive business flourished. Each year, Maritz produced an increasingly elaborate merchandise awards catalog and added services to promote and administer sales incentive programs.[6] With the purchase of a small Detroit travel company in the 1950s, Maritz branched out again, adding group travel as an incentive award.[6] As the 1960s ended, Maritz began to diversify with new divisions that laid the groundwork for ventures in communications, marketing research, training and meeting production.[6]

The company further diversified in the 1970s. Maritz built communications and marketing research businesses, established a presence in Europe and opened a travel office in Mexico City.[6]

In the 1990s Maritz invested in automotive marketing research. They formed Maritz Canada and added offices throughout Western Europe.[6] During the late 1990s and into the new millennium, Maritz continued to grow in loyalty reward and incentive travel through strategic partnerships with companies such as American Express.[6]

In 2008, Maritz claimed to be the largest source of integrated performance improvement, travel and market research[7] services globally.[6]

In May 2014, Maritz Canada and Maritz Loyalty Marketing rebranded to form North America's first brand loyalty agency, Bond Brand Loyalty.[8] The focus of the new agency was to help clients manage customer-brand relationships. The company sold Bond Brand Loyalty in 2015.[9] Also in 2014, Maritz Holdings acquired Allegiance Software in order to combine it with Maritz Research and create a new, standalone company, MaritzCX, a customer experience and market research company.

On March 3, 2020 MaritzCX was sold to InMoment.[10]

## References

1. ↑ "Top 150 2017: No 16t Maritz". St. Louis Business Journal. March 24, 2017. https://www.bizjournals.com/stlouis/news/2017/03/24/top-150-2017-no-16-tied-maritz.html. Retrieved 2023-03-01.
2. ↑ White, Martha C. (2007-03-13). "Bon Voyage as a Bonus". The New York Times. ISSN 0362-4331. https://www.nytimes.com/2007/03/13/business/13incentive.html.
3. ↑ Jennifer Godwin, "Partings and Performance", Forbes, November 27, 2000.
4. ↑ "Maritz Holdings Acquires Growing CX Provider". http://www.cmswire.com/cms/customer-experience/maritz-holdings-acquires-growing-cx-provider-027067.php.
5. ↑ "Our Companies". https://www.maritz.com:443/Our-Companies.
6. ↑ 6.00 6.01 6.02 6.03 6.04 6.05 6.06 6.07 6.08 6.09 "Encyclopedia of Company Histories". Answers.com - Hoover's Corporate Profile. http://www.answers.com/topic/maritz-in.
7. ↑ Sonderman, J. (2008). Route 66 in St. Louis. Images of America. Arcadia Publishing. p. 37. ISBN 978-0-7385-5216-3. https://books.google.com/books?id=NCAVbC-3CNcC&pg=PA37.
8. ↑ "Press Release Maritz Canada is now Bond Brand Loyalty | Bond Brand Loyalty". http://bondbrandloyalty.com/resources/news/assets/press-release-maritz-canada/.
9. ↑ "Maritz Sells Bond Brand Loyalty: Incentive Magazine". http://www.incentivemag.com/News/Industry/Maritz-Sells-Bond-Brand-Loyalty/.
10. ↑ "MaritzCX now an InMoment company". https://www.maritz.com:443/News/News-Releases/2020/MaritzCX-now-an-InMoment-company.

## Further reading

* McLaughlin, Laurianne (November 2007). Process Trip. CIO. pp. 65–68. https://books.google.com/books?id=SwkAAAAAMBAJ&pg=PA65.
* Oracle (October 20, 2015). "OracleVoice: Maritz Brings Retail Bells And Whistles To Rewards Sites". https://www.forbes.com/sites/oracle/2015/10/20/maritz-brings-retail-bells-and-whistles-to-rewards-sites/.
* Armstrong, M.; Brown, D.; Reilly, P. (2010). Evidence-Based Reward Management: Creating Measurable Business Impact from Your Pay and Reward Practices. Kogan Page. pp. 140–. ISBN 978-0-7494-5938-3. https://books.google.com/books?id=BpACnyjeU8sC&pg=PA140. * Brennan, Vince (December 10, 2015). "Hire Me! Job hunter takes unusual approach to job hunting at Maritz". http://www.bizjournals.com/stlouis/blog/2015/12/hire-me-job-hunter-takes-unusual-approach-to-job.html.
* "Merchandise Topics". The Billboard: 103. October 1955. https://books.google.com/books?id=GCMEAAAAMBAJ&pg=PA103. Retrieved 25 June 2016.

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