Medallia

Medallia, Inc.

Type| Private
Industry| Customer experience
Founded| 2001; 25 years ago (2001)
Founders|

* Borge Hald
* Amy Pressman

Headquarters| San Francisco, California, U.S.

Key people

* Mark Bishof (Chairman, CEO)

Products|

* Medallia Experience Cloud
* Customer Experience
* Employee Experience
* Product Experience
* B2B Experience

Revenue|  US$477 million (2020)[1]

Net income

|  US$−149 million (2020)[1]
Owner| Thoma Bravo

Number of employees

| 2,037 (January 2021)[1]
Website| medallia.com

Medallia is an American customer and employee experience management company based in San Francisco, California.

Medallia provides software-as-a-service (SaaS) customer experience management (CEM) and employee experience management (employee engagement) software to hospitality, retail, financial services, high-tech, and business-to-business (B2B) companies internationally.[2]

## Contents

* 1 Overview
* 2 History
* 3 See also
* 4 References
* 5 Further reading
* 6 External links

## Overview

As part of a customer experience management (CX or employee engagement) program, Medallia's cloud-based customer experience (CX) software platform captures voice of the customer feedback across Web, social, mobile, and contact center channels, analyzes it in real-time, and provides action workflows to executive, central and front-line teams for customer satisfaction, customer loyalty, Net Promoter scores and overall business performance.[3]

Medallia provides a platform for social, text, video, speech, messaging and online feedback.[4][5] The software analyzes feedback from Facebook, Twitter, and other major review sites (e.g., TripAdvisor) alongside solicited feedback data from surveys and contact centers. In addition to social media feedback and analysis, as well as mobile feedback and engagement,[6] capabilities of the company's product include survey creation and management, text analytics and dashboarding, and direct goals and action management.

## History

Founded in 2001, Medallia's founders, Borge Hald and Amy Pressman, were motivated to start the company after consulting to executives of Fortune 500 companies[7] about consumer-company relationships.[8]

In October 2016, Medallia acquired Kampyle.[9][10] In 2019, Medallia acquired CoolaData.[11]Template:Non primary source needed

In July 2019, Medallia went public (MDLA) on the NYSE led by new CEO Leslie James Stretch .[12]

In April 2020, Medallia acquired voice-to-text specialist Voci Technologies for $59 million.[13][14]

In October 2021, Thoma Bravo, a private equity firm specializing in software and technology, completed acquisition of Medallia in an all cash transaction valued at $6.4 billion.[15]

In January 2025, Medallia appointed Mark Bishof, former CEO of Clarabridge and former chief business officer at Qualtrics, as chairman and chief executive officer.[16] In February 2025, the company appointed Fabrice Martin as chief product officer.[17]

In May 2026, Bloomberg News reported that a group of private credit investors led by Blackstone Inc. was preparing a financial restructuring of Medallia that would convert a substantial portion of the company's $2.8 billion debt into equity.[18] The restructuring was expected to transfer control of the company to its lenders and eliminate approximately $5 billion in equity invested by Thoma Bravo and its co-investors since the 2021 acquisition.[18]

## See also

* Customer experience (CX)
* Customer feedback management services

## References

1. ↑ 1.0 1.1 1.2 "Medallia, Inc. Annual Report for fiscal year ending January 31, 2021 (Form 10-K)". U.S. Securities and Exchange Commission. 22 March 2021. https://www.sec.gov/ix?doc=/Archives/edgar/data/0001540184/000154018421000004/mdla-20210131.htm.
2. ↑ Sponder, M. (2011). Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics. McGraw-Hill Education. p. 12. ISBN 978-0-07-176862-7. https://books.google.com/books?id=83AVmMiEiKAC&pg=PA12. Retrieved July 24, 2017.
3. ↑ Milo, Moryt (2013-05-17). "Great businesses lean forward, respond fast". Silicon Valley Business Journal. http://www.bizjournals.com/sanjose/print-edition/2013/05/17/great-businesses-lean-forward-respond.html?page=all.
4. ↑ Horner, S.; Swarbrooke, J. (2016). Consumer Behaviour in Tourism. Taylor & Francis. p. 256. ISBN 978-1-317-74690-4. https://books.google.com/books?id=y9wRDAAAQBAJ&pg=PA256. Retrieved July 24, 2017.
5. ↑ "Medallia Launches Social Feedback Solution". Retail TouchPoints. 2013-01-15. http://www.retailtouchpoints.com/solution-spotlight/2180-medallia-launches-social-feedback-solution.
6. ↑ Sechrist, Steve (2011-10-14). "Medallia Customer Experience App Going Mobile, Supports Voice". CMSWire. http://www.cmswire.com/cms/customer-experience/medallia-customer-experience-app-going-mobile-supports-voice-013055.php.
7. ↑ Mitra, Sramana (2013-05-07). "Love and Startups". Huffington Post. http://www.huffingtonpost.com/sramana-mitra/love-and-startups_b_3230133.html.
8. ↑ Gage, Deborah (2012-09-26). "Medallia Aims to Improve Service at Big Companies With $35M From Sequoia". The Wall Street Journal. https://blogs.wsj.com/venturecapital/2012/09/26/medallia-aims-to-improve-service-at-big-companies-with-35m-from-sequoia/.
9. ↑ Haggin, Patience (October 20, 2016). "Medallia Buys Customer Feedback Analytics Startup Kampyle". https://www.wsj.com/articles/medallia-buys-customer-feedback-analytics-startup-kampyle-1476963000.
10. ↑ "TechNation: Israel's Pitango invests in Foursquare". October 26, 2016. https://www.haaretz.com/israel-news/business/tech-roundup/1.749238.
11. ↑ "Experience Management Leader Medallia To Acquire Behavioral Analytics Startup Cooladata – Medallia". https://www.medallia.com/press-release/experience-management-leader-medallia-to-acquire-behavioral-analytics-startup-cooladata/.
12. ↑ "Medallia Shares Soared 76% In First-Day Trading". July 19, 2019. https://www.forbes.com/sites/alexkonrad/2019/07/19/medallia-ceo-talks-ipo-first-day-pop/#746960fa1e1e.
13. ↑ "Medallia acquires voice-to-text specialist Voci Technologies for $59M" (in en-US). 22 April 2020. https://techcrunch.com/2020/04/22/medallia-acquires-voice-to-text-specialist-voci-technologies-for-59m/.
14. ↑ "Strip District-based startup acquired for $59 million" (in en). https://www.post-gazette.com/business/tech-news/2020/04/23/Voci-Technologies-acquisition-Medallia-SaaS-cloud-management-platform-pittsburgh/stories/202004230095.
15. ↑ "Thoma Bravo to take software firm Medallia private for $6.4 bln". 26 July 2021. https://www.reuters.com/technology/thoma-bravo-buy-software-firm-medallia-64-bln-2021-07-26/.
16. ↑ Mitchell, Charlie (2025-01-07). "Medallia snags former Qualtrics exec Mark Bishof as CEO". CX Today. https://www.cxtoday.com/tv/big-cx-update-tv/medallia-snags-former-qualtrics-exec-mark-bishof-as-ceo/.
17. ↑ Spick, Geoff (2025-10-22). "CXM Talks to Medallia’s CPO, Fabrice Martin, About the 2026 Evolution of Customer Experience". https://cxm.world/interview/cxm-talks-to-medallias-cpo-fabrice-martin-about-the-2026-evolution-of-customer-experience/.
18. ↑ 18.0 18.1 Singh, Preeti (2026-05-07). "Blackstone-Led Group Set to Inject $100 Million Into Medallia". Bloomberg. https://www.bloomberg.com/news/articles/2026-05-07/blackstone-led-group-set-to-inject-100-million-into-medallia.

## Further reading

* "Meet Medallia: Enterprise Unicorn". October 12, 2015. https://www.bloomberg.com/news/videos/2015-10-12/meet-medallia-enterprise-unicorn.

## External links

* Official website

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