Medion

Short description: German consumer electronics company

Medion AG

Type| Subsidiary

Traded as

| FWB: MDN, See parent
Industry| Electronics
Founded| 1983[1]
Headquarters| Essen, Germany

Area served

| Europe, Turkey, Asia-Pacific, United States and Australia
Products| Computers
Televisions
Refrigerators
Toasters
Fitness equipments
Revenue| € 1.43 billion (2011)[2]

Number of employees

| 1013 (2011)
Parent| Lenovo
Website| Medion

Medion AG is a German consumer electronics company, and a subsidiary of China multinational technology company Lenovo.[3] The company operates in Europe, Turkey, Asia-Pacific, United States and Australia regions. The company's main products are computers and notebooks, but also smartphones, tablet computers, digital cameras, TVs, refrigerators, toasters, and fitness equipment.

## Contents

* 1 Products
* 2 Sponsorship
* 3 Medion brands
* 4 Acquisition
* 5 References
* 6 External links

## Products

Medion products in Australia [4] and the United States are available exclusively at Aldi[5] and Super Billing Computers, with some products (such as DVD players) branded as Tevion (Aldi's own brand). Some of Medion's formal laptops were sold in North America at Best Buy stores and were sold in Canada at Future Shop as Cicero Computers.[6]

In the United Kingdom, Medion products, including laptop and desktop computers, have been sold by Aldi, Sainsbury's, Somerfield, Woolworths, and Tesco, as well as being sold direct through Medion's own Web site and various other online retailers.[citation needed]

Medion launched Aldi Talk in Germany and MEDIONMobile as ALDIMobile in Australia in an agreement with Aldi Stores.[7] Medion Australia Pty Limited remains as the owner of ALDIMobile.[8]

Medion Akoya E1210

Medion Akoya S6445

In China Medion products are sold under the Lenovo brand, but not all Lenovo branded products are Medion products.

In Germany, Medion has launched a Cloud Gaming service in partnership with Gamestream in April 2020.[9]

## Sponsorship

Medion sponsored Sahara Force India through Formula One Team driver Adrian Sutil in Formula One in 2007 to 2011, until Sutil left the team. In 2013 Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.[10]

## Medion brands

Other brands used on Medion products:

* Cybercom
* Cybermaxx
* Life
* Lifetec
* Micromaxx
* Essenitel b
* Ordissimo
* ERAZER
* PEAQ
* QUIGG

These Medion products can be recognized by the serial number starting with "MD" or "LT".[11]

## Acquisition

On 1 June 2011, the Chinese multinational Lenovo Group (LNVGY) announced plans to acquire Medion AG.[12] Since August 2011, they hold the majority stake in Medion.[13]

## References

1. ↑ "Medion: the Retail "Orchestrator" in the Computer Industry". Personal Computing Industry Center. 2006. http://pcic.merage.uci.edu/papers/2006/Medion.pdf.
2. ↑ "Medion Annual Report 2011". http://www.medion.com/en/investor/news_reports/_pdf_report/medion_gb_11_engl.pdf.
3. ↑ "MEDION - Who we are". http://www.medion.com/us/who-we-are.php.
4. ↑ "MEDION - Products". https://www.medion.com/au/products.php.
5. ↑ "MEDION - MEDION @ ALDI". https://www.medion.com/us/aldi.php.
6. ↑ "Medion notebooks in Canada?". 15 February 2004. https://forums.anandtech.com/threads/medion-notebooks-in-canada.1259455/.
7. ↑ "Woolworths unveils budget telco brand". 11 June 2015. http://www.theaustralian.com.au/business/technology/woolworths-unveils-budget-telco-brand/news-story/61ac306d27cc20f1f4b0f2a3a8044e1f?nk=616636e2b79f88ad86be75eaca14b3b0-1503209502.
8. ↑ "Prepaid mobile phone plans from ALDImobile". https://www.aldimobile.com.au/.
9. ↑ "Cloudgaming bei MEDION | MEDION Online Shop". https://www.medion.com/de/shop/cloud-gaming.
10. ↑ "Medion follows Sutil back to Force India". 14 March 2013. http://www.sportspromedia.com/news/medion_follows_sutil_back_to_force_india.
11. ↑ "Help & Information RAM (Memory) Buying Guide (New) How to Identify a System / Motherboard". https://www.ramcity.com.au/view/how-to-identify-a-system-motherboard/identify_your_system.
12. ↑ Yee, Lee Chyen (June 2011). "Lenovo buys German computer seller Medion for $900 million". https://www.reuters.com/article/us-lenovo-idUSTRE75010Y20110601.
13. ↑ "Lenovo Completes Acquisition Of Majority Stake In Medion – ChinaTechNews.com". http://www.chinatechnews.com/2011/08/08/15523-lenovo-completes-acquisition-of-majority-stake-in-medion.

## External links

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