MoEngage

Short description: Marketing software company

MoEngage

Industry| Marketing software
Founded| 2014; 12 years ago (2014)
Founder|

* Raviteja Dodda
* Yashwanth Kumar

Headquarters| San Francisco, California , United States

Area served

| Worldwide

Key people

| Raviteja Dodda (CEO) Yashwanth Kumar (CTO)
Website| www.moengage.com

MoEngage is a customer engagement platform, headquartered in San Francisco, California , United States, with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.[1]

## Contents

* 1 History
* 2 Products
* 3 Funding
* 4 Recognition
* 5 References

## History

The company was founded in 2014 by IIT Kharagpur alumni, Raviteja Dodda and Yashwanth Kumar.[2]

## Products

MoEngage launched NATIV in March 2016.[3] MoEngage also launched Smart Triggers, a mechanism for delivering one-to-one personalized push notifications.[4]

In August 2016, MoEngage launched its "Web Marketing Suite" which included email, web push, and in-app messaging.[4] In January 2018, the company launched a new product called Dynamic Product Messaging (DPM) that sent personalized product recommendations across channels based on user behavior.[5]

## Funding

In September 2015, MoEngage secured $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity, Snapdeal's co-founders Kunal Bahl and Rohit Bansal and Taxi4Sure's founder Raghunandan G.[6] Earlier, the company received seed funding from Helion Venture Partners in 2014 and, in 2016, an undisclosed investment from Facebook's Anand Chandrasekaran.[7]

In December 2018, the company raised $9 million in a Series B funding round led by Matrix Partners and Ventureast.[8]

In February 2020, the company announced a Series C funding of $25 million for its platform led by Eight Roads Ventures, F-Prime Capital, Matrix Partners, and Ventureast.[9]

## Recognition

* MoEngage was listed in the NASSCOM's top 10 hottest start-ups in 2015.[10]
* In 2017, MoEngage was recognized by Gartner as a 'Cool Vendor' in retail merchandising and marketing.[11][12]
* In 2018 and 2019, the company was recognized by Gartner in their Magic Quadrant for Mobile Marketing Platforms.[13][1][14]
* The founder and CEO of MoEngage, Raviteja Dodda, was selected by BW Businessworld for its second edition of 40 Under 40 in 2018,[15] and, in 2016, by Forbes for its 30 Under 30 Asia.[16]

## References

1. ↑ 1.0 1.1 "MoEngage South-East Asia's fastest growing marketing automation platform". Deccan Chronicle. August 14, 2018. https://www.deccanchronicle.com/business/companies/140818/moengage-south-east-asias-fastest-growing-marketing-automation-plat.html.
2. ↑ Banerjee, Avishek (October 15, 2018). "Enabling The Digital Makeover". BusinessWorld. http://www.businessworld.in/article/Enabling-The-Digital-Makeover/15-10-2018-162271/.
3. ↑ Cifuentes, Jon (March 16, 2016). "MoEngage launches NATIV to help app marketers bypass engineering and boost engagement". VentureBeat. https://venturebeat.com/2016/03/16/moengage-launches-nativ-to-help-app-marketers-bypass-engineering-and-boost-engagement/.
4. ↑ 4.0 4.1 Rogers, Stewart (August 19, 2016). "MoEngage comes of age with the launch of a full web and app marketing suite". VentureBeat. https://venturebeat.com/2016/08/19/moengage-comes-of-age-as-it-launches-a-full-web-and-app-marketing-suite/.
5. ↑ "MoEngage launches its first Dynamic Product Messaging Service". Deccan Chronicle. January 29, 2018. https://www.deccanchronicle.com/technology/in-other-news/290118/moengage-launches-its-first-dynamic-product-messaging-app.html.
6. ↑ Shu, Catherine (September 14, 2015). "MoEngage Raises $4.25M Series A To Grow In The U.S.". TechCrunch. https://techcrunch.com/2015/09/14/moengage/.
7. ↑ Sangani, Priyanka (December 14, 2016). "MoEngage secures funding from Anand Chandrasekaran". The Economic Times. https://tech.economictimes.indiatimes.com/news/startups/moengage-secures-funding-from-facebooks-anand-chandrasekaran/55976274.
8. ↑ Ahuja, Aakanksha (December 4, 2018). "MoEngage raises $9 million funding from Matrix Partners, others". Livemint. https://www.livemint.com/Companies/keHvTfJWmgziyv1UMG8FJI/MoEngage-raises-9-million-funding-from-Matrix-Partners-oth.html.
9. ↑ "MoEngage lands $25M for its mobile-first customer engagement platform" (in en-US). http://social.techcrunch.com/2020/02/11/moengage-lands-25m-for-its-mobile-first-customer-engagement-platform/.
10. ↑ Srivastava, Moulishree (October 13, 2015). "Nasscom's top 10 hottest start-ups". Livemint. https://www.livemint.com/Companies/hreuaBUAKKosM5YkKXrJtL/Nasscoms-top-10-hottest-startups.html.
11. ↑ "Marketing Automation Platform MoEngage Grows 200% in FY18; Targets $25M ARR By 2020". BusinessWorld. September 20, 2018. http://bwdisrupt.businessworld.in/article/Marketing-Automation-Platform-MoEngage-Grows-200-in-FY18-Targets-25M-ARR-By-2020/20-09-2018-160457/.
12. ↑ Hetu, Robert (May 4, 2017). "Gartner's Cool Vendors in Retail Merchandising and Marketing". Gartner.com. https://blogs.gartner.com/robert-hetu/gartners-cool-vendors-retail-merchandising-marketing/.
13. ↑ Yeager, Bryan; McGuire, Mike; Golvin, Charles (July 12, 2018). "Magic Quadrant for Mobile Marketing Platforms". Gartner.com. https://www.gartner.com/en/documents/3882270.
14. ↑ "Magic Quadrant for Mobile Marketing Platforms". Gartner.com. July 15, 2019. https://www.gartner.com/doc/reprints?id=1-1OAAEXIH&ct=190716&st=sb.
15. ↑ Sangwan, Sujata (September 28, 2018). "Meet 40 Young Business Leaders Selected by BW Businessworld for Its 2nd Edition of 40 Under 40 Awards and Summit". BusinessWorld. http://bwdisrupt.businessworld.in/article/Meet-40-Young-Business-Leaders-Selected-by-BW-Businessworld-for-Its-2nd-Edition-of-40-Under-40-Awards-and-Summit/28-09-2018-161053/.
16. ↑ "Meet The 30 Under 30: Enterprise Technology". Forbes. https://www.forbes.com/30-under-30-asia-2016/enterprise-tech/#770519be78fe.

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