Molson Coors Beverage Company

Short description: multinational beverage and brewing company

Molson Coors Beverage Company

Formerly| Molson Coors Brewing Company (2005–2019)
Type| Public company

Traded as

* NYSE: TAP.A (Class A)
* NYSE: TAP (Class B)
* S&P 500 component (TAP)

Industry| Beverages
Founded| Molson (1786)
Coors (1873)
Merged (2005)
Headquarters| Golden, Colorado, USA, and Montréal, Québec, Canada

Key people

| Andrew Molson, (Chairman)
Pete Coors, (Vice Chairman)
Gavin Hattersley, (President and CEO)
Products| Beer, malt beverages, energy drinks, spirits and wines
Revenue|  US$10.6 billion (2019)[1]

Operating income

|  US$764.4 million (2019)[1]

Net income

|  US$241.7 million (2019)[1]
Total assets|  US$28.9 billion (2019)[1]
Total equity|  US$13.7 billion (2019)[1]

Number of employees

| 17,700 (2019)[1]
Divisions| Molson Coors North America
Molson Coors Europe
Subsidiaries| Molson Brewery
Coors Brewing Company
Miller Brewing Company
The Beer Store (49%)
Website| molsoncoors.com

The Molson Coors Beverage Company, commonly known as Molson Coors, is an American-Canadian multinational drink and brewing company headquartered in Golden, Colorado, USA, and Montréal, Québec, Canada . The company is incorporated in Delaware, USA.[2]

Molson Coors was formed in 2005 through the merger of Molson of Canada, and Coors of the United States.[3]

In 2016, Molson Coors acquired the full global brand portfolio of Miller Brewing Company for approximately US$12 billion.[4] The agreement made Molson Coors the world's third largest brewer at the time.[5]

Molson Coors is a publicly traded company on both the New York Stock Exchange and Toronto Stock Exchange.

## Contents

* 1 History
* 1.1 Joint venture with SABMiller
* 1.2 European acquisitions
* 1.3 Miller acquisition
* 1.4 2020 rebranding and restructuring
* 1.5 2020 Milwaukee campus shooting
* 1.6 Joint venture with Yuengling
* 2 Operations
* 2.1 Corporate structure
* 2.2 Management team
* 3 Brands
* 4 Environmental record
* 5 References
* 6 External links

## History

On July 22, 2004, the Adolph Coors Company and Molson, Inc. announced their plan to merge. The merger was completed February 9, 2005, with the merged company being named Molson Coors Brewing Company. The merger including the brands and brewing operations of the Molson Brewery and the Coors Brewing Company.[6][3] Molson Brewery was started by John Molson in Montreal , Canada in 1786. Coors Brewing Company was started by Adolph Coors in Golden, Colorado, United States in 1873.

Molson Coors bought Creemore Springs Brewery on April 22, 2005.[7]

The operations of Molson Coors in Brazil were sold to the Mexican group FEMSA in 2006, and the beer operations of FEMSA was acquired by Heineken International in 2010.

### Joint venture with SABMiller

On 9 October 2007, SABMiller and Molson Coors Brewing Company announced a joint venture to be known as MillerCoors for their U.S. brewing and sales operations. SABMiller had 58% stake in the company, and Molson Coors had a 42% stake. MillerCoors combined their operations within North America with the headquarters in Toronto.[8]

### European acquisitions

On 2 February 2011, the company purchased Sharp's Brewery of Cornwall in England for £20 million.[9]

In early 2012 the company expanded into the Central and Eastern Europe markets by acquiring the region's market-leading brewery StarBev from CVC Capital Partners.[10]

### Miller acquisition

In September 2015 Anheuser-Busch Inbev announced that it had reached agreement to acquire competitor SABMiller for $107 billion. During the merger discussions between the two companies in 2015, the U.S. Department of Justice (DOJ) had agreed to the proposed deal only on the basis that SABMiller "spins off all its MillerCoors holdings in the U.S. — which include both Miller- and Coors-held brands — along with its Miller brands outside the U.S."[11]

SABMiller agreed to divest itself of the Miller brands by selling its stake in MillerCoors to Molson Coors. The merger between Anheuser-Busch Inbev and SABMiller closed on October 10, 2016. The spinoff deal was completed on October 11, 2016.[12] As per the agreement with the regulators, SABMiller sold to Molson Coors full ownership of the Miller Brewing Company brand portfolio.[13]

After SABMiller divested itself of all interests in MillerCoors, Molson Coors became the largest brewer in North America[14]

### 2020 rebranding and restructuring

On 30 October 2019, the company announced it would change its name to Molson Coors Beverage Company as a part of a restructuring to take place in 2020.[15] The name change would reflect the companies growing focus on beverages outside of the traditional beer and brewing offerings. Additionally, the company would retire the MillerCoors corporate brand name and reorganize its global business units into Molson Coors North America, headquartered in Toronto, and Molson Coors Europe, headquartered in Prague.[16][17]

### 2020 Milwaukee campus shooting

On February 26, 2020, six people, including the shooter, were killed at a shooting near the company's Milwaukee brewing campus.[18][19] The Milwaukee complex serves as a site for some of Molson Coors' corporate offices and brewing facilities and was in the "Miller Valley" area, which served as the headquarters for the Miller Brewing Company before it was acquired by Molson Coors.[20]

### Joint venture with Yuengling

On September 15, 2020, Molson Coors and D. G. Yuengling & Son announced a joint venture to oversee the expansion of Yuengling beer into states beyond its existing footprint. Under the terms of the deal, Yuengling beers will be brewed and packaged in select Molson Coors’ breweries under Yuengling brewers’ supervision, and distributed into new markets.[21]

## Operations

The company brews, markets and sells the Molson Coors portfolio of brands. Molson Coors operates breweries across the world, including the Molson Brewery in Montreal, Quebec, Blue Moon Brewing Company in Denver, Colorado, Borsodi Brewery in Bőcs, Hungary, Coors Brewery in Golden, Colorado, Creemore Springs Brewery in Creemore, Ontario, Fraser valley Brewery in Chilliwack, British Columbia, Leinenkugel Brewery in Chippewa Falls, Wisconsin, Miller Brewery in Milwaukee, Wisconsin, Pardubice Brewery in Pardubice, Czech Republic, and the Staropramen Brewery in Prague, Czech Republic.

### Corporate structure

Molson Coors operates through its business units Molson Coors North America and Molson Coors Europe.

### Management team

As of December, 2019, the management consisted of the following:

* Gavin Hattersley, President/Chief Executive Officer
* Adam Collins, Chief Communication and Corporate Affairs
* Simon Cox, President and CEO of Molson Coors Europe
* Kevin Doyle, President of U.S. Sales and Distributor Operations
* Brian Erhardt, Chief Supply Chain Officer
* Rahul Goyal, Chief Strategy Officer
* Tracey Joubert, Chief Financial Officer
* Fred Landtmeters, President, Molson Coors Canada
* Pete Marino, President of Emerging Growth
* Dave Osswald, Chief People and Diversity Officer
* Lee Reichert, Chief Legal and Government Affairs Officer
* Michelle St. Jacques, Chief Marketing Officer
* Robert McCann, VP Business Process & Systems Integration

## Brands

Notable brands include Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Pilsner Urquell, Steel Reserve, Terrapin, and Vizzy Hard Seltzer.

## Environmental record

Molson Coors conducted a comprehensive, and voluntary investigation of its pollution and environmental emissions. Coors was not violating the Clean Air Act but was encouraged by the Environmental Audit Privilege and Voluntary Disclosure Act which immunizes and credits organizations for conducting environmental self-audits, which can grant immunity from environmental regulation fines.[22]

The United States government had thought that Coors was a minor violator of emissions such as volatile organic compounds (VOCs), but the investigating showed otherwise, revealing that Coors was 17 times over the estimated value of emissions. Molson Coors then provided the audit results to the Colorado Department of Health which culminated in a $1.05 million fine for the 189 violations of state pollution laws.[23]

Although Molson Coors said they did not know about the volatile organic compounds they were emitting, they do claim to be environmentally aware. Coors invented a new printing technology technique which uses ultra-violet light to cure the print, a technique which the company claims is more environmentally sound than the traditional gas firing technique.[24] Coors has also incorporated a quarterly Supplier Quality Scorecard for their growers which tracks sustainable performance metrics such as CO2 emissions, energy consumption, and water consumption.[25]

In an in-depth analysis of the climate change "countermovement," the Coors Affiliated Foundation was listed among the top donors, having funded roughly 1% (US$6.2 million) of all climate denial research conducted between 2003 and 2010.[26]

## References

1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Molson Coors Brewing Company Annual Report (10-K)". http://d18rn0p25nwr6d.cloudfront.net/CIK-0000024545/3377232e-aef0-4d53-a0e0-7fb69812a7b1.pdf.
2. ↑ "Inline XBRL Viewer". https://www.sec.gov/ix?doc=/Archives/edgar/data/24545/000110465921100167/tm2124115d1_8k.htm.
3. ↑ 3.0 3.1 "Molson announces $6B US merger deal with Coors". CBC. July 22, 2004. https://www.cbc.ca/news/business/molson-announces-6b-us-merger-deal-with-coors-1.517665.
4. ↑ Brown, Lisa (October 11, 2016). "A-B InBev finalizes $100B billion acquisition of SABMiller, creating world's largest beer company". Chicago Tribune. http://www.chicagotribune.com/business/ct-megabrew-ab-inbev-sabmiller-merger-20161010-story.html.
5. ↑ "Molson Coors Completes Acquisition of Full Ownership of MillerCoors and Global Miller Brand Portfolio". Molson Coors. October 11, 2016. http://www.molsoncoors.com/en/news/molson-coors-completes-acquisition-of-millercoors-and-global-miller-brand-portfolio. "Becomes World's Third Largest Brewer by Enterprise Value and Strengthens Position in Highly Attractive U.S. Beer Market"
6. ↑ "Our Story". Molson Coors division, Molson Coors. 2017. http://www.molsoncoors.com/en/our-story/our-markets/millercoors.
7. ↑ "Molson buys Creemore Springs Brewery". cbc.ca. 2005-04-22. http://www.cbc.ca/news/story/2005/04/22/molsoncreemore-050422.html.
8. ↑ "Miller, Coors double-team Bud". CNN. https://money.cnn.com/2007/10/09/news/companies/bc.apfn.molsoncoors.sabm.ap/index.htm?postversion=2007100910.
9. ↑ "Beer giant pays £20m for Sharp's" (in en-GB). BBC News. 2011-02-02. https://www.bbc.com/news/uk-england-cornwall-12346365.
10. ↑ "StarBev Sale Brings Cheer To CVC". InvestIQ. 9 April 2012. http://invest-iq.net/2012/04/cvc-starbev-sale/.
11. ↑ Nurin, Tara (July 20, 2016). "DOJ Approves Largest Beer Merger In Global History, With Significant Conditions". Forbes. https://www.forbes.com/sites/taranurin/2016/07/20/doj-approves-largest-beer-merger-in-global-history/#1c050c1a21ab.
12. ↑ Brown, Lisa (October 11, 2016). "A-B InBev finalizes $100B billion acquisition of SABMiller, creating world's largest beer company". Chicago Tribune. http://www.chicagotribune.com/business/ct-megabrew-ab-inbev-sabmiller-merger-20161010-story.html.
13. ↑ Wright, Lisa (November 11, 2015). "Molson Coors doubles with $12B Miller buyout". Toronto Star. https://www.thestar.com/business/2015/11/11/molson-coors-doubles-with-12b-miller-buyout.html.
14. ↑ Dill, Molly (10 October 2016). "Anheuser-Busch to complete acquisition of SABMiller today". https://www.biztimes.com/2016/10/10/anheuser-busch-to-complete-acquisition-of-sabmiller-today/.
15. ↑ "Molson Coors CEO Hattersley: Revitalization plan 'will put us on the path to growth'". October 30, 2019. https://www.molsoncoorsblog.com/molson-coors-ceo-hattersley-revitalization-plan-will-put-us-path-growth.
16. ↑ La Monica, Paul R. (30 October 2019). "Molson Coors changes its name and will cut up to 500 jobs". https://www.cnn.com/2019/10/30/investing/molson-coors-name-change-job-cuts-earnings/index.html.
17. ↑ Naczek, Margaret (October 30, 2019). "Molson Coors Dropping Miller Name as It Rebrands the Company". https://www.bizjournals.com/milwaukee/news/2019/10/30/molson-coors-dropping-millername-as-it-rebrands.html.
18. ↑ "Multiple fatalities confirmed in attack near Milwaukee Molson Coors campus". WTMJ-TV (Milwaukee: E. W. Scripps Company). February 26, 2020. https://www.tmj4.com/news/local-news/critical-incident-reported-at-millercoors-milwaukee-headquarters.
19. ↑ Antlfinger, Carrie; Ehlke, Gretchen (February 26, 2020). "5 killed in mass shooting at Molson Coors campus in Milwaukee before gunman takes his own life". Chicago Tribune. Associated Press. https://www.chicagotribune.com/midwest/ct-nw-miller-coors-active-shooter-milwaukee-20200226-s3poaxzjuvcnbj3gepkdq4ntae-story.html.
20. ↑ "Police: Gunman killed 5 at Milwaukee brewery complex". WJXT. Associated Press (Jacksonville, Florida: Graham Media Group). February 26, 2020. https://www.news4jax.com/news/national/2020/02/26/police-critical-incident-at-molson-coors-in-wisconsin/.
21. ↑ "Yuengling, Molson Coors form joint venture to expand geographic footprint of Yuengling's beers". September 15, 2020. https://www.molsoncoorsblog.com/yuengling-molson-coors-form-joint-venture-expand-geographic-footprint-yuenglings-beers.
22. ↑ Carlisle, John K. "Norton's record bodes well for innovative new approach to environmental protection at Interior" on Enter Stage Right (April 30, 2008)
23. ↑ Reason.org Environmental Enforcement: In Search of Both Effectiveness and Fairness by Alexander Volokh and Roger Marzulla August 1996 retrieved 30 April 2008
24. ↑ Hunter, Carl. "Technology infiltrates beverage industry" The Winonan (April 9, 2008) retrieved 30 April 2008
25. ↑ [1]
26. ↑ Burlle, Robert J. (2014). "Institutionalizing delay: foundation funding and the creation of U.S. climate change counter-movement organizations". Climatic Change 122 (4): 681–694. doi:10.1007/s10584-013-1018-7. Bibcode: 2014ClCh..122..681B.

## External links

* Official website
* Business data for Molson Coors Brewing Company (Class A):

* Google Finance
* Yahoo! Finance
* Reuters
* SEC filings

* Business data for Molson Coors Brewing Company (Class B):

* Google Finance
* Yahoo! Finance
* Reuters
* SEC filings

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