NetEase

NetEase, Inc.

Headquarters in Hangzhou

Type| Public

Traded as

| NASDAQ: NTES
SEHK: Script error: No such module "Leading zeros".&sc_lang=en Script error: No such module "Leading zeros".
Industry| Internet
Founded| June 1997; 29 years ago (1997-06)
Founder| Ding Lei
Headquarters| Hangzhou, Zhejiang, China[1]

Key people

| Ding Lei (CEO)
Products| Online services
Video games
Revenue|  Template:CN¥[2] (2025)

Operating income

|  Template:CN¥[2]

Net income

|  Template:CN¥[2]
Total assets|  Template:CN¥[2]

Number of employees

| 29,128 (December 2023)[3]
Divisions| NetEase YanXuan
NetEase Cloud Music
NetEase Games (Thunder Fire)
NetEase Games (Interactive Entertainment)
NetEase D&R Center Lab
NetEase Wisdom Enterprise
Youdao
NetEase News
Website| 163.com

NetEase, Inc. (Chinese: 网易) is a Chinese Internet technology company. Its businesses include video games, news aggregation, music streaming, advertising, email, and e-commerce. It was founded by Ding Lei in June 1997.[4]

The company provides online services with content, community, communications, and commerce. It operates a news aggregator website at news.163.com and an associated app.[5][6] NetEase has an on-demand music-streaming service (NetEase Cloud Music). Video games the company has developed include, Fantasy Westward Journey, Tianxia III, Heroes of Tang Dynasty Zero, Ghost II, Marvel Rivals, and Destiny: Rising. NetEase operates the Chinese version of Blizzard Entertainment games, such as World of Warcraft, StarCraft II, and Overwatch. It also created an Android emulator for PC, called MuMu Player.[7] The company also owns multiple pig farms.[8] In 2023, the company revenue was US$14.6 billion.[9]

## Contents

* 1 History
* 1.1 NetEase Games
* 1.2 Music streaming
* 1.3 NetEase Comics
* 1.4 Chinese government regulation
* 2 Games
* 2.1 Licensed online games
* 2.2 Game technology
* 3 Game development studios under NetEase Games
* 3.1 Development teams under Thunder Fire Studio
* 3.2 Former studios
* 3.3 Strategic investments
* 4 Pig farming
* 5 References
* 6 External links

## History

Ding Lei founded the company in China in June 1997 with just three employees. It sold e-mail servers to internet access providers before developing its own websites that focused on bilingual e-mail and chat rooms, such as the popular 163 email domain.[10] It introduced China's first free e-mail service, first online community, and first personalized information service.[11] After two funding rounds, the company raised nearly $20 million by the end of 1999.[12]

In 1999, NetEase hosted an online literature contest refereed by Wang Meng, Liu Xinwu, and Mo Yan, which contributed to the early growth of internet literature in China.[13]: 23

On July 1, 2000, the company was floated on the American stock market with an initial public offering on Nasdaq. 4.5 million shares were issued at $15.5 per share. The IPO was underwritten by Merrill.[14] During this time, China had made it difficult for Chinese internet companies to reach the Western market. Western investors also remained hesitant to invest in Chinese tech companies. This caused the IPO to be delayed several months and the stock initially underperformed.[15][16][17]

Several top executives left the company in June 2001 when it was discovered its sales data may have been misreported. This took place while NetEase was in the midst of buy-out talks with i-Cable Communications.[18][19][20] Takeover talks ended soon after.[21] By

NetEase

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2003, Netease had received investments from Softbank, ING Baring, Goldman Sachs, Techpacific.com, and News Corporation. It had 1.7 million registered users on its email service and generated over four million page views each day. It hired 200 people in Beijing, Guangzhou, and Shanghai.[11]

In August 2005, NetEase announced it would shut down its MP3 service due to the proliferation of pirating.[22] Its blog service was launched in September 2006.[23] In December 2007, the company officially launched its own search engine, Youdao, to replace its partnership with Google since 2000.[24] It went on to develop a series of applications under the brand, including a shopping assistant, Youdao dictionary, and more.[25] NetEase was China's second most popular Google search term that year, behind rival Sina.[26] NetEase's official website address is 163.com. It was attributed to the past when Chinese internet users had to dial "163" to access the Internet, before the availability of broadband.[27][28][29]

In January 2011, the company announced the launch of a new online luxury goods shopping platform, L.163.com. Said platform was later shut down in December of that year.[30] NetEase launched Lofter, an online forum for various internet subcultures, in August 2011.[31] It has gone on to be one of the most popular platforms for fan fiction in China.[32]: 14 In 2018, NetEase Blog was shut down, with users instructed to transfer their content to Lofter.[33][23] In March 2012, the official name of the company was changed from NetEase.com, Inc to NetEase, Inc.[34] In April, the company began testing a restaurant recommendation mobile app called "Fan Fan".[35][36] In October 2013, Coursera announced a partnership with NetEase to launch Coursera Zone, a Chinese-language web portal.[37] NetEase launched an online course platform with educational content in 2014.[38]

Tencent sued NetEase alleging copyright infringement in 2014.[39]: 102 It used the leverage from the suit to convince the company to sublicense music rights.[39]: 102 The resulting sublicensing arrangement became a model used by other online music platforms in China.[39]: 102 In 2015, the company launched Yanxuan, an e-commerce platform.[40] In January 2015, NetEase announced the launch of Kaola.com, a cross-border e-commerce platform that focused on selling goods from overseas merchants, to compete directly with Alibaba and JD.com. By 2016, its shares had increased by 200% over the previous three years.[41] By 2017, NetEase was the largest provider of free e-mail services in China, with over 940 million users since 2017. The company also ran 188.com and 126.com.[42] In 2019, the company sold off Kaola.com to Alibaba for $2 billion.[43]

NetEase carried out a secondary listings on the Hong Kong Exchanges and Clearing in June 2020.[44][45] In August 2020, NetEase announced a capital and business alliance with anime studio Satelight.[46] In November 2022, the company announced it had invested in Norwegian fitness startup PlayPulse.[47] In March 2023, NetEase launched the Anici anime brand, making a variety of animation for various partners.[48]

### NetEase Games

In 2001, the company formed NetEase Games to focus on gaming.[49] In December, the company launched its proprietary MMORPG Westward Journey Online.[50] It reached 22 million users, with an average of over 400,000 concurrent players, by 2006.[51] In 2008, it started a partnership with Blizzard Entertainment to publish the studio's games in China.[52]

In 2013, the company licensed Hearthstone, Blizzard's free-to-play online strategy card game.[53] In an effort to bring its games to English speaking audiences, NetEase opened its first U.S. office, in the San Francisco Bay Area, in February 2015. In March, a mobile version of Fantasy Westward Journey was released. Within two hours, it reached the number one spot on the top free games chart.[53] The game hit 60 million registered users, with a concurrent user peak of over two million in the first year. It also licensed Cookie Jam and F1 Race Stars.[49][54] In May, NetEase announced an investment in Helsinki-based developer Reforged Studios.[55][56] In June, the company also announced a licensing agreement with Blizzard to publish the video game Overwatch.[57]

Gamers trying the new release of Speedy Ninja at PAX 2015

By 2016, the company had a portfolio of more than 90 mobile games, with 41 more in development.[41] In May 2016, NetEase announced a new partnership with Microsoft and Mojang Studios to bring Minecraft to Asia.[58] Free to play versions for PC, iOS, and Android launched in August, September, and October of the following year. In October 2017, the game had nearly 30 million players.[59] By May 2018, NetEase had over 100 million users.[60][61]

The company partnered with Mattel in January 2018 to launch a new game developer named Mattel163.[29] It invested US$100 million in Bungie for a minority stake in the company and a seat on the board of directors in June 2018.[62] NetEase took over publishing duties of EVE Online in China, starting in August.[63] In November, Blizzard announced Diablo Immortal, a mobile RPG that would be co-developed by NetEase.[64] the game was later also confirmed for PC[65] and released in June 2022. It did not release in China until the following month.[66]

Former Capcom employee Ryosuke Yoshida opened Ouka Studios in June 2020.[67][68] In August, NetEase teamed with CCP Games to release EVE Echoes, a mobile version of EVE Online.[69] NetEase, The Pokémon Company, and Game Freak, made an expanded version of Pokémon Quest called Pokémon Adventure, released in China on 13 May 2021. It contains regular updates and events unlike other versions.[70][71] It invested in Japanese developer Grounding Inc. in September 2021.[72][73] NetEase acquired Grasshopper Manufacture from GungHo Online Entertainment in October 2021.[74] When indie publisher Devolver Digital went public on the London Stock Exchange in November 2021, NetEase purchased an 8% stake in the company.[75] Toshihiro Nagoshi, Daisuke Sato, and several former Sega employees established Nagoshi Studio in January 2022.[76]

After a 14-year partnership, Blizzard Activision ended its licensing agreement with NetEase in November 2022. As a result, World of Warcraft, Hearthstone, Software:Warcraft III: Reforged, Overwatch, StarCraft, Diablo III, and Heroes of the Storm were shut down in China on January 23, 2023.[77][78][79] It took a year and a half before a new agreement could be reached in April 2024. The two companies also agreed to distribute NetEase titles on Xbox platforms.[80][81]

In November 2022, it acquired a stake in Liquid Swords,[82] founded by Just Cause game director Christofer Sundberg in 2020.[83] In May 2022, Jack Emmert founded Jackalope Games in Austin, Texas.[84] It was rebranded as Jackalyptic Games on May 18, 2023, and entered into a partnership with Games Workshop.[85] In July 2022, NetEase teamed with former Halo Studios employee Jerry Hook to establish Jar Of Sparks[86] and also invested in Polish VR studio Something Random.[87] It acquired Quantic Dream in August,[88] following a 2019 minority investment.[89] Something Wicked Games founder Jeff Gardiner also announced that NetEase had invested $13.2 million for the studio.[90] Former Capcom producer Hiroyuki Kobayashi, established GPTRACK50 in October 2022.[91] In November 2022, NetEase made a strategic investment in Rebel Wolves, founded by former CD Projekt employee Konrad Tomaszkiewicz.[92] Riot Games sued NetEase over alleged copyright violation concerning Valorant in 2022.[93][94]

NetEase acquired the studio SkyBox Labs in January 2023.[95] In February, NetEase opened the studio Spliced.[96] Former Marvelous vice president Toshinori Aoki and BlazBlue game creator Toshimichi Mori opened Studio Flare, with funding from NetEase.[97] It launched Anchor Point Studios in April, under Control game designer Paul Ehreth.[98][99] Former Ubisoft employee Sean Crooks opened Bad Brain Game Studios[100] and Dragon Quest producer Ryutaro Ichimura established PinCool in May 2023.[101] In August, NetEase established T-Minus Zero Entertainment, founded by Bethesda and BioWare veterans.[102][103] Former Blizzard employee Greg Street established Fantastic Pixel Castle in November 2023.[104] Mac Walters also established Worlds Untold.[105] David Vonderhaar opened BulletFarm in February 2024.[106] In March, NetEase and Marvel Games announced Marvel Rivals, a team-based PVP shooter featuring characters from Marvel Comics.[107][108] The game was released in December 2024 on Windows platforms, PlayStation 5, and Xbox Series X and Series S.[109] It saw 10 million registered users within the first three days and reached 40 million players by February 2025, proving to be a major success for the publisher.[110] In October 2024, it was announced that NetEase was developing and publishing Software:Destiny: Rising, a free-to-play RPG shooter on mobile, in partnership with Bungie.[111] It was released in August 2025.[112]

Since 2024, NetEase has been looking to divest foreign investments due to changes in the video game industry. In order to create a smaller and tighter portfolio to better compete with the likes of Tencent and MiHoYo's Genshin Impact, funding to over a dozen studios were cut. Many studios were shut down, a majority of them having been acquired only five years prior.[113][114][115] Ouka Studios was shut down in August 2024, following the release of Visions of Mana.[116] Worlds Untold paused its operation in November 2024.[117][118] Jar of Sparks was shut down in January 2025.[119] NetEase shut down T-Minus Zero in August before selling it in September.[120] It shut down Fantastic Pixel Castle and Bad Brain Game Studios in November.[121][122] NetEase also ended its partnership with Jackalyptic Games, which had been working on an unannounced MMO based on the Warhammer table top wargame.[123] PinCool's debut game Pritto Prisoner was published by Initiate Games in December 2025.[124] Although NetEase published the 2024 remaster of Shadows of the Damned and is the copyright holder for Romeo Is a Dead Man, Grasshopper Manufacture entered negotiations with multiple publishers before settling on self-publishing its latest title.[125] GPTRACK50 and Nagoshi Studio are set to self-publish their own games, Stupid Never Dies and Gang of Dragon, respectively. However, a NetEase spokesman confirmed that Nagoshi Studio would no longer be receiving funding starting May 2026 and Gang of Dragon would still require an additional $44 million to be completed.[126] Liquid Swords is working on the game Samson: A Tyndalston Story.[127]

### Music streaming

In April 2013, NetEase launched a music streaming service called NetEase Cloud Music. Four years later, it received enough funding to be valued at over $1 billion, receiving unicorn status.[128] In December 2017, NetEase signed a licensing agreement with Kobalt Music Group, gaining access to over 600,000 songs in its catalog.[129]

While rival Tencent held licensing deals with the big three record labels, NetEase focused on independent artists. By 2018, over 70,000 independent artists had uploaded over 1.2 million songs to the platform.[130] In November 2018, NetEase signed a non-exclusive partnership with indie label Merlin Network.[131] in September 2019, Alibaba announced it had invested $700 million to gain a minority stake in NetEase Cloud Music. The service surpassed 800 million registered users by the end of 2019 a 200 million increase from the year before.[132]

In 2020, NetEase entered into licensing agreements with Warner Chappell Music and Universal Music Group, giving users access to the publishers' catalog.[132] In May 2021, NetEase entered into a direct digital distribution relationship with Sony Music Entertainment.[133] NetEase spun off its music streaming business as a separate company in August, listing it on the Hong Kong Stock Exchange.[134]

### NetEase Comics

In 2015, the company launched NetEase Comics to focus on the comic book business. In 2017, NetEase signed a collaboration deal with Marvel Comics to publish comics in China and create Chinese superheroes, including Swordmaster and Aero. By 2018, its online platform had published more than 2,000 comic book series and 40 million registered users. However, at the end of the year, NetEase sold its comics business to Bilibili while retaining the copyright to its Marvel series.[135][10]

### Chinese government regulation

In October 2020, the Cyberspace Administration of China ordered NetEase to undergo "rectification" and temporarily suspend certain comment functions, after censors found inappropriate comments on the news app.[136]

## Games

Year  | Title  | Developer(s)  | Publisher(s)  | Notes

|
|
|
|

2001  | Fantasy Westward Journey | NetEase Games  | NetEase Games  |
2002  | Westward Journey Online II |
2015  | Revelation Online |
2017  | Rules of Survival | Discontinued on 27 June 2022
2018  | Creative Destruction
Galactic Frontline | Online title, Closed in 2020[137]
Identity V |
LifeAfter |
2019  | Cyber Hunter | Discontinued on 23 July 2024
Software:Sky: Children of the Light | Thatgamecompany | Published in China only
Marvel Super War | NetEase Games  | Discontinued on 18 June 2024
Super Mecha Champions | Discontinued on 20 January 2025
2020  | Marvel Duel |
Software:Bloodstained: Ritual of the Night | ArtPlay  | Android and iOS ports
2021  | Ace Racer | NetEase Games  |
Racing Master  | Dahua Studios, Codemasters |  |
Software:Harry Potter: Magic Awakened | NetEase, Envoy Games  | NetEase Games, Portkey Games, Envoy Games  | [138]
Software:Naraka: Bladepoint | 24 Entertainment  | NetEase Games  |
Astracraft | NetEase Games  | Discontinued on 21 December 2022
The Lord of the Rings: Rise to War | Warner Bros. Games | Discontinued on 31 December 2025
2022  | Dead by Daylight Mobile | Behaviour Interactive, NetEase Games  | Behaviour Interactive, NetEase Games  | Discontinued on 20 March 2025
Diablo Immortal | NetEase Games, Blizzard Entertainment | Blizzard Entertainment  |
Eggy Party | NetEase Games  | NetEase Games  |
Mission Zero |
Hyper Front | NetEase Games, BattleFun Games  | Discontinued on 10 April 2023
Lost Light | NetEase Games  |
2024  | Blood Strike | NetEase Games  | NetEase Games  | Available on iOS, iPadOS, Android, and Windows
Once Human | Starry Studio  | Starry Studio, NetEase Games  | Available on Android, iOS, and Windows
Marvel Rivals | NetEase Games  | NetEase Games  | Available on Windows, PlayStation 4, PlayStation 5, and Xbox Series X/S
Where Winds Meet | Everstone Studio  | Available on Android, iOS, PlayStation 5, and Windows
2025  | Rusty Rabbit | Nitroplus | Available on Windows, PlayStation 5, and Nintendo Switch
FragPunk | Bad Guitar Studio  | Available on Windows, PlayStation 5, and Xbox Series X/S
Software:Destiny: Rising | NetEase Games  | Available on Android and iOS
Marvel Mystic Mayhem | Available on Android and iOS[139]
Sword of Justice | ZhuRong Studio  |
TBA  | Blood Message | 24 Entertainment  | NetEase Games  |
Tom and Jerry: Chase | NetEase Games  | Warner Bros. Games  |
Project: BloodStrike | NetEase Games  |
Project: E.O.E |
Project: EXTREME |
Ananta | Naked Rain  | NetEase Games  |

### Licensed online games

* Three-year agreement to license Overwatch in PRC[140]
* Agreement to license Minecraft and the pocket edition in China[141]
* Operated the Chinese third-party Minecraft Hypixel server, which was shut down on 30 June 2020[142]
* Assumed the publishing of Eve Online in the Chinese market in October 2018[143]

### Game technology

NetEase develops two in-house game engines for some video games: Messiah Engine and NeoX.[144]

## Game development studios under NetEase Games

Studio  | Location

|

NetEase Games  | Shanghai, Guangzhou, and Hangzhou, China
NetEase Games Korea  | Seongnam, South Korea
NetEase Games North America  | Pasadena, California, United States
NetEase Games Tokyo  | Tokyo, Japan
Grasshopper Manufacture
Nagoshi Studio
PinCool
GPTRACK50  | Osaka, Japan
Quantic Dream | Paris, France and Montreal, Canada
SkyBox Labs | Burnaby, British Columbia, Canada
Spliced  | Manchester, United Kingdom
Starry Studio  | Shanghai, Guangzhou, and Hangzhou, China
Joker Studio  | Guangzhou, China
Zhurong Studio  | Hangzhou, China
Everstone Studio

### Development teams under Thunder Fire Studio

Studio  | Location  | Status

|
|

24 Entertainment  | Hangzhou, China (Binjiang[145] and Lin'an[146] Districts)  |
Naked Rain[147] |
Bad Guitar Studio[148] | China  |
Universe X Studio  |
Highdive  | Montreal, Quebec, Canada  | Formerly NetEase Games Montreal[149]

### Former studios

Studio  | Location  | Status

|
|

Ouka Studios  | Tokyo, Japan  | Closed
Fantastic Pixel Castle  | Remote  | Closed[150]
Bad Brain Game Studios  | Toronto, Ontario, Canada  | Closed[151]
Worlds Untold  | Vancouver, Canada  | Paused Operations
Jar of Sparks  | Los Angeles, United States  | Paused Operations
T-Minus Zero Entertainment  | Austin, Texas, United States  | Broke[152]
Jackalyptic Games  | Paused Operations[153]
Anchor Point Studios  | Seattle, Washington, United States and Barcelona, Spain  | Independent[154]
BulletFarm  | Los Angeles, California, United States  | Backed by Greater Than Group[155]

### Strategic investments

Studio  | Location  | Status

|
|

Something Wicked Games  | Remote  | Funded $13.2 million.
Studio Flare  | Tokyo, Japan  | Unknown
Rebel Wolves  | Warsaw, Poland  | Acquired minority stake.
Liquid Swords  | Stockholm, Sweden  | Acquired minority stake.
Devolver Digital | Austin, Texas, United States  | Acquired 8% during IPO.

## Pig farming

In 2009, NetEase founder Ding Lei announced his intention to modernize pig farming in China.[156] The company's agricultural affiliate Weiyang set up a pig farm in Anji county, Huzhou, Zhejiang province in 2011.[157][158][159] The state of the art facility included tracking sensors, data analysis, soothing music, artificial intelligence, and Wi-Fi.[160] The public could also track the pigs online.[161]

In November 2016, the company held an online auction that sold three of its Jeju Black pigs for a total of $75,000.[162][163] Since the meat has gone to market, NetEase has sold it on the company's Yanxuan e-commerce platform.[40] Meituan Dianping, Sinovation Ventures, and JD.com invested in the endeavor in 2017.[160] By 2018, the facility was overseeing the rearing and slaughter of 20,000 organic free-range hogs each year.[164]

In October 2017, the company announced that it had established a second farm in Gao'an, Jiangxi.[157] NetEase announced in September 2019 that it would invest 1.5 billion yuan ($211 million) to build a pig farm in Shaoxing.[165]

## References

1. ↑ "IR Contacts NetEase, Inc.". http://ir.netease.com/shareholder-services/ir-contacts.
2. ↑ 2.0 2.1 2.2 2.3 "FY2025". https://ir.netease.com/news-releases/news-release-details/netease-announces-fourth-quarter-and-fiscal-year-2025-unaudited.
3. ↑ "Investor FAQs". https://ir.netease.com/shareholder-services/investor-faqs.
4. ↑ "Tencent leads the top 25 public game companies with $10.2 billion in revenues | GamesBeat". venturebeat.com. https://venturebeat.com/2017/03/23/tencent-leads-the-top-25-public-game-companies-with-10-2-billion-in-revenues/.
5. ↑ 张, 天磊 (10 December 2020). "网易传媒全新知识短视频内容消费品牌网易新闻"知识公路"正式发布" (in zh). https://caijing.chinadaily.com.cn/a/202012/10/WS5fd1b539a3101e7ce973474b.html.
6. ↑ 黎, 小明 (9 April 2018). "七麦数据（原ASO100）-专业移动产品商业分析平台-ASO-ASM优化" (in zh). Qimai Technology Co.. https://www.qimai.cn/zhuanlan/article/id/422.
7. ↑ "NetEase Games Releases First Android 11-Based Emulator, MuMu Player 11 (Beta)". January 4, 2022. https://www.gamespress.com/NetEase-Games-Releases-First-Android-11-Based-Emulator-MuMu-Player-11-.
8. ↑ Bao, Zhiming; Jia, Denise (21 September 2019). "Chinese Gaming Giant NetEase to Raise More Pigs" (in en). https://www.caixinglobal.com/2019-09-21/chinese-gaming-giant-netease-to-raise-more-pigs-101464633.html.
9. ↑ McEvoy, Sophie (2024-03-05). "NetEase revenue rises 7.2% to $14.6bn in 2023" (in en). https://www.gamesindustry.biz/netease-revenue-rises-72-to-146bn-in-2023.
10. ↑ 10.0 10.1 Ho, David (2019-09-24). "How Ding Lei became China's first internet billionaire" (in en). https://www.scmp.com/magazines/style/celebrity/article/3030092/how-internet-billionaire-ding-lei-brought-marvel-comics.
11. ↑ 11.0 11.1 "Ding Lei: Founder, CTO of Netease.com Inc.". August 8, 2003. http://www.china.org.cn/english/MATERIAL/71896.htm.
12. ↑ Landler, Mark (December 23, 1999). "An Internet Vision of Chinese Surfers in the Millions". https://archive.nytimes.com/www.nytimes.com/library/tech/99/12/biztech/articles/23online.html.
13. ↑ Han, Rongbin (2026). Make China Great Again: Online Alt-History Fiction and Popular Authoritarianism. New York: Columbia University Press. ISBN 978-0-231-22054-5.
14. ↑ "China-based Netease.com Issues IPO at Nasdaq". July 1, 2000. https://en.people.cn/english/200007/01/eng20000701_44427.html.
15. ↑ "Netease eyes Nasdaq" (in en). 2000-06-21. https://www.scmp.com/article/319481/netease-eyes-nasdaq.
16. ↑ Smith, Craig S. (2000-07-03). "Nasdaq Debut of Chinese Stock Dampens Internet Fever" (in en). The New York Times. https://www.nytimes.com/2000/07/03/business/nasdaq-debut-of-chinese-stock-dampens-internet-fever.html.
17. ↑ Landler, Mark (2000-06-23). "INTERNATIONAL BUSINESS; China Unicom Shares Jump Nearly 9%" (in en). The New York Times. https://www.nytimes.com/2000/06/23/business/international-business-china-unicom-shares-jump-nearly-9.html.
18. ↑ Lu Stout, Kristie (12 June 2001). "Key Netease executives call it quits". http://edition.cnn.com/2001/BUSINESS/asia/06/12/hk.neteaseexecsquit/.
19. ↑ Ong, Carolyn (9 June 2001). "Another suitor linked with NetEase buyout" (in en). https://www.scmp.com/article/349487/another-suitor-linked-netease-buyout.
20. ↑ Shannon, Victoria (2001-06-13). "Tech Brief:TROUBLE AT CHINA SITE" (in en). The New York Times. https://www.nytimes.com/2001/06/13/business/worldbusiness/IHT-tech-brieftrouble-at-china-site.html.
21. ↑ Shannon, Victoria (2001-06-19). "Tech Brief:NO SALE FOR NETEASE" (in en). The New York Times. https://www.nytimes.com/2001/06/19/business/worldbusiness/IHT-tech-briefno-sale-for-netease.html.
22. ↑ Lee, Don (2005-08-23). "Baidu.com Went From Unknown to No. 1 Search Engine in China" (in en-US). https://www.latimes.com/archives/la-xpm-2005-aug-23-fi-baidu23-story.html.
23. ↑ 23.0 23.1 Lingqing, Zhu (August 21, 2018). "NetEase to shut down its blog service". https://www.chinadaily.com.cn/a/201808/21/WS5b7b756ca310add14f386df0.html.
24. ↑ "Netease to launch own search engine". June 13, 2007. https://www.campaignasia.com/article/netease-to-launch-own-search-engine/202953.
25. ↑ "NetEase Has No Plan to Sell Youdao Search Engine". September 6, 2011. http://www.researchinchina.com/news/NewsInfo.aspx?Id=22204.
26. ↑ "Google unveils China's 2008 most popular search terms - NYTimes.com". https://archive.nytimes.com/www.nytimes.com/external/idg/2008/12/09/09idg-Google-unveils.html.
27. ↑ 李, 志强 (10 April 2018). "今日头条、凤凰新闻、网易新闻、天天快报4款APP被下架-新华网". Xinhua News Agency. http://www.xinhuanet.com/fortune/2018-04/10/c_1122657264.htm.
28. ↑ Beam, Christopher (1 May 2014). "The Secret Messages Inside Chinese URLs". The New Republic. https://newrepublic.com/article/117608/chinese-number-websites-secret-meaning-urls.
29. ↑ 29.0 29.1 Handrahan, Matthew (2018-01-30). "NetEase and Mattel launch new game studio" (in en). https://www.gamesindustry.biz/netease-and-mattel-launch-new-game-studio.
30. ↑ "NetEase.com Closes Luxury Internet Shopping Website In China". January 4, 2012. http://www.researchinchina.com/news/NewsInfo.aspx?Id=28784.
31. ↑ Lim, Jason (2011-08-09). "NetEase is Working on a DianDian Lightblog Competitor – Lofter.com" (in en-US). https://technode.com/2011/08/09/netease-is-working-on-a-diandian-lightblog-competitor-lofter-com/.
32. ↑ Song, Chenyang (2025). Nationalist and Popular Culture Practices on Social Media: A Digital Ethnography of Chinese Online Fandom Nationalists. Bielefeld: Transcript. ISBN 978-3-8376-7926-7.
33. ↑ Zhao, Runhua (2018-08-21). "NetEase to shut down blog site and services" (in en-US). https://technode.com/2018/08/21/netease-shut-down-blog/.
34. ↑ "NetEase English Name Changes" (in zh). Sina.com.cn. 29 March 2012. http://tech.sina.com.cn/i/2012-03-29/19036890626.shtml.
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140. ↑ "NetEase - Fact Sheet". http://ir.netease.com/phoenix.zhtml?c=122303&p=irol-factsheet.
141. ↑ "Minecraft is coming to China". 10 November 2021. http://www.mojang.com/2016/05/minecraft-is-coming-to-china/.
142. ↑ "Hypixel is coming to China". 21 May 2017. https://hypixel.net/threads/hypixel-is-coming-to-china.1131484/.
143. ↑ "The Next Step For EVE China & Serenity – Announcing Partnership With NetEase!" (in en). https://www.eveonline.com/article/pcrt4h/the-next-step-for-eve-china-and-serenity-announcing-partnership-with.
144. ↑ "网易游戏：深耕156年研发引擎 自主打造国产技术"底座"". 国际在线. 2022-11-01. https://tech.chinadaily.com.cn/a/202211/01/WS6360d847a310817f312f3fa6.html.
145. ↑ https://www.gematsu.com/companies/netease-games/thunder-fire-studio/24-entertainment
146. ↑ https://www.gematsu.com/companies/netease-games/thunder-fire-studio/24-entertainment-linan
147. ↑ https://www.gematsu.com/companies/netease-games/thunder-fire-studio/naked-rain
148. ↑ https://www.gematsu.com/companies/netease-games/thunder-fire-studio/bad-guitar-studio
149. ↑ https://highdivegames.com/en/news/unveiling-highdive
150. ↑ McWhertor, Michael (2025-11-03). "Ex-WoW designer's MMO studio closing after just 2 years" (in en). https://www.polygon.com/netease-mmo-fantastic-pixel-castle-ghostcrawler-greg-street/.
151. ↑ Andy Chalk (2025-11-06). "NetEase closes a fifth Western studio: Just two years after it was founded, Bad Brain Game Studios will shut down for good next week" (in en). PC Gamer. https://www.pcgamer.com/gaming-industry/netease-closes-a-fifth-western-studio-just-two-years-after-it-was-founded-bad-brain-game-studios-will-shut-down-for-good-next-week/.
152. ↑ "NetEase shut down studio of Fallout and Star Wars alumni who were making an online sci-fi action game". Rock Paper Shotgun. 1 September 2025. https://www.rockpapershotgun.com/netease-shut-down-studio-of-fallout-and-star-wars-alumni-who-were-making-an-online-sci-fi-action-game.
153. ↑ "My hopes for the planned Warhammer MMO have just been dashed as its developer confirms NetEase has pulled the plug" (in en-US). 2025-11-08. https://www.pcgamesn.com/warhammer-mmo-netease-partnership-ends.
154. ↑ https://www.gamesindustry.biz/anchor-point-studios-set-to-break-from-netease-and-go-independent
155. ↑ https://gamingbolt.com/former-netease-execs-new-company-is-funding-star-wars-fate-of-the-old-republic-bulletfarm
156. ↑ Lee, Melanie (November 6, 2009). "China web tycoon thrives on portals, pig farms". https://www.reuters.com/article/world/china-web-tycoon-thrives-on-portals-pig-farms-idUSTRE5A52O9/.
157. ↑ 157.0 157.1 Xia, Zhang (October 19, 2017). "NetEase's Agricultural Affiliate Weiyang Sets Up Its Second Pig Farm in Gaoan" (in en). https://www.yicaiglobal.com/news/netease-agricultural-affiliate-weiyang-sets-up-its-second-pig-farm-in-gaoan.
158. ↑ "Netease Expanding into the Pork Business…Wait, What?" (in en-US). October 18, 2012. https://www.techinasia.com/netease-expanding-pork-businesswait.
159. ↑ Muncaster, Phil. "Chinese gaming giant NetEase opens pig farm" (in en). The Register. https://www.theregister.com/2012/10/19/netease_pig_farm_china/.
160. ↑ 160.0 160.1 Juan, Chen (November 19, 2019). "NetEase Founder Plans Fourth China Pig Farm Amid Higher Pork Prices" (in en). https://www.yicaiglobal.com/news/netease-founder-plans-fourth-china-pig-farm-amid-higher-pork-prices.
161. ↑ Brownstone, Sydney (2014-01-09). "Why Chinese Internet Companies Are Raising Pigs and Growing Organic Grapes" (in en-US). Fast Company. https://www.fastcompany.com/3024515/why-chinese-internet-companies-are-raising-pigs-and-growing-organic-grapes.
162. ↑ "One of China's biggest game companies has a pork farm. Seriously." (in en-US). December 5, 2016. https://www.techinasia.com/chinas-biggest-game-companies-bundle-selling-pork.
163. ↑ "Pigs raised by tech company auctioned online". November 28, 2016. https://en.people.cn/n3/2016/1128/c90000-9147975.html.
164. ↑ "Chinese tech companies get into farming". The Economist. October 27, 2018. ISSN 0013-0613. https://www.economist.com/business/2018/10/27/chinese-tech-companies-get-into-farming.
165. ↑ Wong, Jacky (2019-09-24). "China's Tech Industry Brings Home the Bacon" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/chinas-tech-industry-brings-home-the-bacon-11569300263.

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