Nielsen Norman Group

Type| Private
Industry|

* Interface design training
* Technology consulting

Founded| August 28, 1998; 27 years ago (1998-08-28) (incorporation)
Founders|

* Jakob Nielsen
* Don Norman

Headquarters| Fremont, California, United States

Key people

* Kara Pernice (Current CEO)
* Sarah Gibbons (Senior Vice President)
* Kate Moran (Senior Vice President

Number of employees

| 52
Website| {{{1}}}

The Nielsen Norman Group (NN/G) is an American research and UX design firm providing training, consulting and research services.

The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman. In 2000, Bruce Tognazzini joined the Nielsen Norman Group as a principal.[1]

Jakob Nielsen retired from NN/G in March 2023.[2] Kara Pernice, who joined the company in 2000, was appointed President and CEO on April 1, 2023. Don Norman remains a member of the company's Board of Directors.[3]

The company's work includes eye-tracking research describing the F-shaped reading pattern[4] and an analysis of the interface of Microsoft Windows 8.[5][6] The group has also conducted analysis of user experience in AI interfaces, mobile devices,[7][8][9] and intranets.[10]

## References

1. ↑ "Bruce "Tog" Tognazzini, Principal at Nielsen Norman Group - NN/G" (in en). 2015-12-17. https://www.nngroup.com/people/bruce-tognazzini/.
2. ↑ "On Nielsen's ideas about generative UI for resolving accessibility" (in en). 2024-03-01. https://axbom.com/nielsen-generative-ui-failure/.
3. ↑ "Designing for a better world" (in en-US). https://aisight.fractal.ai/volume-11/don-norman-designing-for-a-better-world/.
4. ↑ Nielsen, Jakob (2006-04-16). "F-Shaped Pattern For Reading Web Content (Original Study)". https://www.nngroup.com/articles/f-shaped-pattern-reading-web-content-discovered/.
5. ↑ "Windows 8 Start Screen Interface Analyzed By Nielsen Norman Group". The Inquisitr News. http://www.inquisitr.com/407450/windows-8-start-screen-interface-analyzed-by-nielsen-norman-group/. Retrieved 17 September 2014.
6. ↑ "Windows 8 UI 'strategic mistake,' argues design guru". TechWorld. http://www.techworld.com.au/article/442563/windows_8_ui_strategic_mistake_argues_design_guru/. Retrieved 17 September 2014.
7. ↑ "Nielsen Norman Group Says Mobile User Experience Stinks - Internet2Go - An Opus Research Advisory Service". http://internet2go.net/news/data-and-forecasts/nielsen-norman-group-says-mobile-user-experience-stinks. Retrieved 17 September 2014.
8. ↑ "Research shows ways to make iPad apps more user-friendly - CNN.com". http://articles.cnn.com/2011-05-27/tech/ipad.usability.gahran_1_ipad-apps-ipad-users-web-sites?_s=PM:TECH. Retrieved 17 September 2014.
9. ↑ Gregg Keizer (10 June 2013). "Usability, not 'flat' design, key to Monday's iOS refresh". Computerworld. http://www.computerworld.com/article/2497615/apple-ios/usability--not--flat--design--key-to-monday-s-ios-refresh.html. Retrieved 17 September 2014.
10. ↑ "Nielsen Norman Group Evaluates Intranet Portal Usability - InformationWeek". InformationWeek. http://www.informationweek.com/software/information-management/nielsen-norman-group-evaluates-intranet/229210670. Retrieved 17 September 2014.

## External links

* Official website
* Live Online Training
* Self-Paced Training

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