Nielsen Norman Group

Short description: American consulting firm

Nielsen Norman Group

Industry| Information technology consulting
Founded| August 28, 1998; 25 years ago (1998-08-28) (incorporation)
Founders|

* Jakob Nielsen
* Don Norman

Headquarters| Fremont, California, United States
Website| {{{1}}}

The Nielsen Norman Group (NN/g) is an American computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen and Don Norman.[1] Their work includes an analysis of the interface of Microsoft's Windows 8 operating system.[2][3] They have done analyses of the user experience of mobile devices (including the iPad),[4][5][6] and intranets.[7] As of 2000, Bruce Tognazzini joined Nielsen Norman Group as a partner.[8]

## References

1. ↑ "Where Did the Term "User Experience" Come From?" (in en-US). 2017-08-28. https://theblog.adobe.com/where-did-the-term-user-experience-come-from/.
2. ↑ "Windows 8 Start Screen Interface Analyzed By Nielsen Norman Group". The Inquisitr News. http://www.inquisitr.com/407450/windows-8-start-screen-interface-analyzed-by-nielsen-norman-group/. Retrieved 17 September 2014.
3. ↑ "Windows 8 UI 'strategic mistake,' argues design guru". TechWorld. http://www.techworld.com.au/article/442563/windows_8_ui_strategic_mistake_argues_design_guru/. Retrieved 17 September 2014.
4. ↑ "Nielsen Norman Group Says Mobile User Experience Stinks - Internet2Go - An Opus Research Advisory Service". http://internet2go.net/news/data-and-forecasts/nielsen-norman-group-says-mobile-user-experience-stinks. Retrieved 17 September 2014.
5. ↑ "Research shows ways to make iPad apps more user-friendly - CNN.com". http://articles.cnn.com/2011-05-27/tech/ipad.usability.gahran_1_ipad-apps-ipad-users-web-sites?_s=PM:TECH. Retrieved 17 September 2014.
6. ↑ Gregg Keizer (10 June 2013). "Usability, not 'flat' design, key to Monday's iOS refresh". Computerworld. http://www.computerworld.com/article/2497615/apple-ios/usability--not--flat--design--key-to-monday-s-ios-refresh.html. Retrieved 17 September 2014.
7. ↑ "Nielsen Norman Group Evaluates Intranet Portal Usability - InformationWeek". InformationWeek. http://www.informationweek.com/software/information-management/nielsen-norman-group-evaluates-intranet/229210670. Retrieved 17 September 2014.
8. ↑ "Former Apple Design Gurus Criticize Apple's Current Designs" (in en). 2015-11-13. https://tidbits.com/2015/11/13/former-apple-design-gurus-criticize-apples-current-designs/.

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