Olly

OllyIndustry| Health

|

Founded| 2013[1]
Founder| Eric Ryan, Brad Harrington
Headquarters|

San Francisco

Key people

| Brad Harrington (CEO)
Products| Vitamins, protein shakes
Owner| Unilever (2019-present)
Website| www.olly.com

Olly (stylized OLLY), also known as Olly Nutrition and Olly Public Benefit, is an American company and brand of vitamin supplements and other products.

## Contents

* 1 History
* 2 Manufacturing and packaging
* 3 Reception and sales
* 4 References

## History

In 2012, Olly founder Eric Ryan sold his Method company to Ecover.[2]

Olly was founded in 2013. Later, in 2014, Ryan worked with Target on a program that emphasized eco-friendly products. He had trouble selecting a brand for the health & wellness category.[2] Ryan stated that he "couldn't find a worse aisle than the nutritional supplement aisle," calling it "dated and filled with uninspiring brands and mediocre product."[3] Ryan and Harrington both recall being in a store in Boulder, Colorado, where "strangers would just come up to [them] and ask how many milligrams of zinc they should take."[2][4] Afterwards, the two began brainstorming on an idea for a vitamin company with the aim to "simplify" them and make its focus on "end benefit versus the individual ingredients."[4] Additionally, the brand caters to the millennial cohort.[3][4][5]

After meeting with Target executives, Ryan and Olly co-founder Brad Harrington began work on the vitamin company.[2] In April 2015, Olly debuted their first 20 products in Target stores.[2] In its first year operating, the company broke even in its first year.[2] Olly products were sold at Target exclusively in its first year.[2][4] Instead of focusing on their Olly.com website, the brand "enthusiastically embraced brick-and-mortar retailers as its main selling channel," and would come to be sold at other stores like GNC, CVS, and Albertson's, among others.[2][4] Unilever acquired Olly in 2019.[6]

In 2021, Olly's headquarters in San Francisco won a San Francisco Design Week award in the Interior Design category.[7]

## Manufacturing and packaging

Since Olly is focused on providing "ostensible benefits" rather than ingredients, their products combine supplements instead of selling them individually.[3]

Ryan sought a brand that would be user-friendly for the consumers; rather than using "typical round jars" or pills, Ryan employed square containers and gummy vitamins.[2][8] While most of the vitamins come in gummy form, some products are sold as softgels.[3] "Olly" was chosen as the name of the company as it was neither "pharma-sounding" or "folksy."[2] The packaging of the vitamins was also made to be bright and feature a smiley face on the O in Olly.[9] With focus set to a vitamin's benefits, Olly would emphasize "Restful Sleep" on its packaging, instead of labeling melatonin vitamins as such, for example.[9] Olly vitamins also include higher amounts sugar (up to 4 grams) than other vitamin brands, with Harrington stating, "It's kind of the price you have to pay to make people stay with it every day."[3][4]

Olly's products are primarily made in Indiana , as well as at some Florida-based facilities.[4]

## Reception and sales

In 2016, Harrington stated that 80% of Olly's customers are women, with their women's multivitamin being the company's second-best-selling product.[4] Olly's sleep product is the company's best-selling, as well as Target's best-selling in that respective category.[4] By 2018, Olly was exceeding $100 million annual revenue.[10]

Celebrity hair stylist Christian Wood has mentioned Olly as a "popular option" for hair supplements.[11]

Ryan has been described as a "disruptor" of the vitamins market by media outlets.[2][10] Harrington has concurred, stating "[Ryan] has spent a lot of time in mass merchants like Target, looking at different categories that might be ripe for disruption."[4]

## References

1. ↑ "OLLY PBC: About". LinkedIn. https://www.linkedin.com/company/olly-pbc/about/. Retrieved September 22, 2022.
2. ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 Caminiti, Susan (October 13, 2017). "How Method's Eric Ryan is disrupting the vitamin market one gummy at a time". CNBC. https://www.cnbc.com/2017/10/13/eric-ryans-newest-company-olly-is-reinventing-the-vitamin-market.html. Retrieved January 2, 2019.
3. ↑ 3.0 3.1 3.2 3.3 3.4 Lanks, Belinda (April 2, 2015). "A New Brand of Supplements Goes After Millennials". Bloomberg News. https://www.bloomberg.com/news/articles/2015-04-02/olly-supplements-goes-after-millennials. Retrieved September 22, 2022.
4. ↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 Loizos, Connie (June 8, 2016). "Olly has built a breakout brand in a crowded space: Here's how". TechCrunch. https://techcrunch.com/2016/06/08/olly-has-built-a-breakout-brand-in-a-crowded-space-heres-how/. Retrieved January 2, 2019.
5. ↑ Hou, Kathleen (June 8, 2015). "Can Gummy Candy Make You More Beautiful?". The Cut. https://www.thecut.com/2015/05/can-gummy-candy-make-you-more-beautiful.html. Retrieved January 2, 2019.
6. ↑ "Unilever completes acquisition of OLLY Nutrition". Unilever. May 21, 2019. https://www.unilever.com/news/press-and-media/press-releases/2019/unilever-completes-acquisition-of-olly-nutrition/. Retrieved September 4, 2023.
7. ↑ "San Francisco Design Week Awards". San Francisco Design Week. 11 June 2021. https://sfdesignweek.org/award-winners-2021/. Retrieved September 22, 2022.
8. ↑ Feiereisen, Sharon. "Strangest Health and Fitness Trends of 2018". AskMen. https://www.askmen.com/sports/bodybuilding/strangest-health-and-fitness-trends-of-2018.html. Retrieved January 2, 2019.
9. ↑ 9.0 9.1 Dunn, Jancee (October 2, 2018). "Pretty Pills: How Beauty Supplements Changed the Way We View Wellness". Allure. https://www.allure.com/story/beauty-supplements-and-wellness-industry. Retrieved January 2, 2019.
10. ↑ 10.0 10.1 Earle, Paul (April 30, 2018). "Olly, How To Create A Winning Brand, And The Pixies". Forbes. https://www.forbes.com/sites/paulearle/2018/04/30/olly-how-to-create-a-winning-brand-and-the-pixies/#71d8641822b0. Retrieved January 2, 2019.
11. ↑ Rodulfo, Kristina (October 11, 2018). "5 Steps for Repairing Damaged Strands, According to a Celebrity Hair Stylist". Elle. https://www.elle.com/beauty/hair/tips/g8239/dry-hair-repair/. Retrieved January 2, 2019.

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