Orbitera

Short description: American cloud services provider

Orbitera

Type| Subsidiary
Industry| SaaS, Cloud computing
Founders| Brian Singer, Firas Bushnaq
Headquarters|

Mountain View, California

Key people

| Marcin Kurc (CEO)
Parent| Google[1]
Website| www.orbitera.com

Orbitera is an American cloud services provider. A subsidiary of Google, the company develops and sells an e-commerce platform that automates billing and ordering processes for cloud marketplaces.[2]

## History

Orbitera was founded in 2012, by Brian Singer and Firas Bushnaq after Brian found challenges associated with selling software at tech companies where he had previously worked.[3][4] The company initially raised $2 million in seed funding from Resolute Ventures and Double M Partners. By 2016, the company's platform was used by Adobe Systems, Red Hat and Avnet among others.[5][6] That same year, the company was acquired by Google. As a result of the deal, the company became part of Google Cloud Platform.[7] In 2018, Orbitera partnered with the mobile device management provider MobileIron to develop a store for cloud-based software.[8]

## Products

Since its inception, Orbitera's e-commerce platform supports multi-cloud commerce.[9][10] The platform handles billing processes when buying and selling cloud-based services, automates the building of online marketplaces and bundled cloud services, and enables product trials through test drives.[11] The company's 2018 partnership with MobileIron will enable clients to sell groups of services by customer segment, allow for customized branding, offer streamlined billing, and support data, voice, and third-party cloud services.[12]

## References

1. ↑ "Company Overview of Orbitera Inc.". Bloomberg. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=302982219.
2. ↑ Mark Bergen (August 8, 2016). "Google Keeps Buying Cloud Companies to Take on Amazon's AWS". Recode. https://www.recode.net/2016/8/8/12403304/google-orbitera-cloud-acquisitions.
3. ↑ Meghan Ottolini (March 31, 2016). "Orbitera Focused On Enabling 'The Cross-Cloud Experience'". CRN. https://www.crn.com/news/cloud/video/300080214/orbitera-focused-on-enabling-the-cross-cloud-experience.htm.
4. ↑ Gina Hall (August 8, 2016). "Google steps up its cloud game with Orbitera acquisition". BizJournals. https://www.bizjournals.com/sanjose/blog/techflash/2016/08/google-steps-up-its-cloud-game-with-orbitera.html.
5. ↑ Ingrid Lunden (August 8, 2016). "Google Buys Orbitera, a Platform For Cloud Marketplaces, For $100M+". TechCrunch. https://techcrunch.com/2016/08/08/google-buys-orbitera-a-platform-for-building-marketplaces-cloud-software/.
6. ↑ Sushri Sahu (August 9, 2016). "Google Eyes 'Multi-Cloud' Approach With Orbitera Acquisition". Techseen. https://techseen.com/2016/08/09/google-orbitera-acquisition/.
7. ↑ Matt Weinberger (August 8, 2016). "Google Just Bought a Startup For Over $100 Million to Catch Up With Microsoft in the Cloud Wars". Business Insider. http://www.businessinsider.com/google-buys-orbitera-2016-8.
8. ↑ "Google Follows in AWS' Footsteps with New Digital Store". 31 January 2018. https://www.readitquik.com/news/paas/google-follows-in-aws-footsteps-with-new-digital-store/.
9. ↑ "Google's Acquisition of Orbitera: Concerning or Not?". https://parquantix.com/index.php/2017/02/21/googles-acquisition-of-orbitera-concerning-or-not/.
10. ↑ "Why Google Just Bought This Hot E-Commerce Startup". http://fortune.com/2016/08/08/google-orbitera-cloud-startup/.
11. ↑ "The 20 Coolest Cloud Platform and Development Vendors of the 2016 Cloud 100". 3 February 2016. https://www.crn.com/slide-shows/cloud/300079560/the-20-coolest-cloud-platform-and-development-vendors-of-the-2016-cloud-100.htm/pgno/0/11?itc=refresh.
12. ↑ "Google is Launching a New Digital Store to Sell Cloud-Based Software". 30 January 2018. https://techcrunch.com/2018/01/30/google-is-launching-a-new-digital-store-to-sell-cloud-based-software/.

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