Oulmes Mineral Water

Oulmes Mineral Water (Template:Lang fr) is a bottled water company held by Groupe Holmarcom (fr). It was founded March 7 through a concession from the French Protectorate.[1]

Miriem Bensalah-Chaqroun is vice-chairwoman and CEO of the company, which recorded $178 million in revenues in 2021, according to Forbes .[2] Les Eaux Minérales d'Oulmès has about 2000 employees.[2]

## History

Les Eaux Minérales d'Oulmès was founded March 7, 1933 through a concession obtained by Abdelkader Bensalah from the colonial government of the French Protectorate to exploit Ain Lalla Haya, a natural sparkling mineral water spring in Tarmilate, a village in the Middle Atlas of Oulmes.[1][3]

In 1978, the company began producing bottled mineral water under the name Sidi Ali, from the spring Ain Sidi Ali Sherif.[3]

The company was targeted in the 2018 Boycott in Morocco.[4]

## References

1. ↑ 1.0 1.1 Les Eaux Minérales d'Oulmès
2. ↑ 2.0 2.1 Mughal, Waqar. "Miriem Bensalah Chaqroun - Top 100 Most Powerful Businesswomen 2023" (in en-US). https://www.forbesmiddleeast.com/lists/top-100-most-powerful-businesswomen-2023/miriem-bensalah-chaqroun/.
3. ↑ 3.0 3.1 "Maroc : comment Lemo reste au sommet de la vague – Jeune Afrique" (in fr-FR). https://www.jeuneafrique.com/mag/334212/economie/maroc-lemo-reste-sommet-de-vague/.
4. ↑ "المغرب: ماذا وراء حملة مقاطعة علامات تجارية شهيرة؟" (in ar). 2018-05-26. https://www.france24.com/ar/20180526-المغرب-حملة-مقاطعة-علامات-تجارية-مصالح-سياسة-مال.

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