Plume

Short description: American Software-as-a-Service company

Plume

Founder| Fahri Diner
Headquarters|

Palo Alto, California

Key people

* Fahri Diner (CEO)
* Todd Grantham (CMO)
* Murat Kocaman (CFO)
* Shari Piré (Chief Legal and Sustainability Officer)
* Iman Abbasi (CHRO)
* Kiran Edara (CDO)

Website| www.plume.com

Plume is a Software-as-a-Service (SaaS) company that provides self-optimizing, smart WiFi services, visibility, and network control for Communications Service Providers (CSPs) and their subscribers, including personal households and small businesses.

The company is based in Palo Alto, California and was founded by Fahri Diner.[1][2]

## History

Plume was founded in 2015 by Fahri Diner.[3] The company began offering its cloud-delivered services in June 2016.[4]

In 2017, Plume raised $63 million in funding.[5] In 2018, the company changed to a subscription model beginning with its Adaptive Wi-Fi service[2][6] and new SuperPods.[2] The SuperPods are slightly larger than the first generation pods, capable of faster speeds, and contain two integrated Ethernet ports.[2]

In February 2019, TalkTalk, a UK-based telecommunications company, signed a deal with Plume to bring Plume Wi-Fi to TalkTalk’s broadband customers.[7] After a month, Plume's services became available to all UK households.[7][8] In November, the company expanded into Asia when it announced a deal with J:COM, Japan's largest cable-TV operator.[9]

In November 2020, Plume acquired British Columbia-based network intelligence and security software firm Walleye.[10] Plume also started working with POST Luxembourg.[10]

The company works with more than 240 service providers including Comcast, Charter, Qualcomm, Cablevision, Shaw Communications, Bell Canada, and Liberty Global.[11][12][13] It also partners with U.S. cable television cooperative NCTC, Sagemcom, and customer-premises equipment (CPE) vendors and resellers including Technicolor, and ADTRAN.[14]

In October 2021, it was announced that Plume raised $300 million in a Series F round, bringing Plume's valuation up to $2.6 billion.[15][16]

## Services

Plume provides an adaptive WiFi platform with cloud management services that works automatically to self-optimize network connections.[17][18][19] It provides interoperability for homes and businesses that may be using smart devices from different manufacturers.[20] Plume’s products are open, allowing them to work with any CSP.[20][21]

Using its cloud management, Plume can identify and measure network traffic and then make changes to provide better performance.[22] For example, if the bedrooms in a home are empty because everyone is in the living room streaming a movie in HD, Plume’s network will route more bandwidth to the streaming device in the living room.[4] The company provides WiFi through its tri-band pods, which plug into wall outlets, or through an OpenSync integration into a CSP’s existing Customer Premises Equipment (CPE).[23][24]

Plume’s services include:

* Adaptive WiFi:[25] Plume adjusts bandwidth as load demand shifts throughout the day.[26]

* Control:[27] allows users to set up profiles and manage devices and usage, set individual WiFi passwords for guests, and restrict guest access to certain devices
* Motion sensing:[28] uses WiFi radio waves to detect motion in areas of a house. The functionality uses OpenSync nodes or, Plume’s SuperPods, and connected IoT devices to provide the sensing information.[28]
* AI Security[28]

## References

1. ↑ "Plume introduces WorkPass for small businesses" (in en). https://www.computerweekly.com/news/252498700/Plume-introduces-WorkPass-for-small-businesses.
2. ↑ 2.0 2.1 2.2 2.3 Moor Insights and Strategy. "First Look: Plume Blossoms With New SuperPods And Membership Offering" (in en). https://www.forbes.com/sites/moorinsights/2018/06/13/first-look-plume-blossoms-with-new-superpods-and-membership-offering/.
3. ↑ Rogers, Bruce. "Fahri Diner Builds Plume As The World's First SaaS Experience Platform For CSPs And Their Subscribers" (in en). https://www.forbes.com/sites/brucerogers/2021/08/05/farhi-diner-builds-plume-as-the-worlds-first-saas-experience-platform-for-csps-and-their-subscribers/.
4. ↑ 4.0 4.1 Cava, Marco della. "Plume promises faster home WiFi linked to the cloud" (in en-US). https://www.usatoday.com/story/tech/news/2016/06/16/plume-promises-faster-home-wifi-linked-cloud/85886780/.
5. ↑ "Plume Design Gets Funding" (in en). 2017-06-07. https://www.cablefax.com/technology/plume-design-gets-funding.
6. ↑ Neuts, Dana E. (2018-06-13). "Plume Launches Adaptive WiFi Via Subscription for $60 a Year" (in en-US). https://www.subscriptioninsider.com/type-of-subscription-business/consumer-b2c/plume-launches-adaptive-wifi-via-subscription-for-60-a-year.
7. ↑ 7.0 7.1 Pocket-lint (2019-03-26). "Plume mesh network system now available to all UK customers" (in en-gb). https://www.pocket-lint.com/smart-home/news/147564-plume-mesh-network-system-now-available-to-all-uk-customers-new-powerpod-included.
8. ↑ Pocket-lint (2019-02-12). "TalkTalk brings Plume mesh Wi-Fi SuperPods to the UK at last" (in en-gb). https://www.pocket-lint.com/smart-home/news/talktalk/147046-talktalk-brings-plume-mesh-wi-fi-superpods-to-the-uk-at-last.
9. ↑ Salter, Jim (2019-11-01). "We are the Plume. We will assimilate your Wi-Fi. Do not resist" (in en-us). https://arstechnica.com/gadgets/2019/11/plume-takes-another-step-toward-fixing-isps-crappy-wi-fi-worldwide/.
10. ↑ 10.0 10.1 "Germany confirms 6 GHz decision, Plume acquires Walleye, and Airties rebrands" (in en-US). 2020-11-30. https://wifinowglobal.com/news-and-blog/germany-confirms-6-ghz-decision-plume-acquires-walleye-and-airties-rebrands-itself/.
11. ↑ "Plume raises $300m to develop communications services with AI" (in en). https://www.computerweekly.com/news/252508213/Plume-raises-300m-to-develop-communications-services-with-AI.
12. ↑ "Plume eyes 6 GHz as Wi-Fi becomes hip again" (in en). https://www.fiercewireless.com/wireless/plume-eyes-6-ghz-as-wi-fi-becomes-hip-again.
13. ↑ "Plume picks up $270M at a $1.35B valuation to power smart home Wi-Fi for broadband providers" (in en-US). https://social.techcrunch.com/2021/02/23/plume-picks-up-270m-at-a-1-35b-valuation-to-power-smart-home-wifi-for-broadband-providers/.
14. ↑ "Smart Wi-Fi pioneer Plume reaches 20M homes served & 150 CSP clients" (in en-US). 2020-12-15. https://wifinowglobal.com/news-and-blog/smart-wi-fi-pioneer-plume-reaches-20m-homes-served-150-csp-clients/.
15. ↑ "Plume raises $300M as it passes 1.2B devices in 35M homes using its smart WiFi service" (in en-US). https://www.yahoo.com/lifestyle/plume-raises-300m-passes-1-120333930.html.
16. ↑ "Plume, startup improving WiFi experience, raises $300 million mostly from SoftBank" (in en). Reuters. 2021-10-12. https://www.reuters.com/article/plume-softbank-funding-idUSKBN2H214K.
17. ↑ Cava, Marco della. "Plume promises faster home WiFi linked to the cloud" (in en-US). https://www.usatoday.com/story/tech/news/2016/06/16/plume-promises-faster-home-wifi-linked-cloud/85886780/.
18. ↑ "Plume picks up $270M at a $1.35B valuation to power smart home Wi-Fi for broadband providers" (in en-US). https://social.techcrunch.com/2021/02/23/plume-picks-up-270m-at-a-1-35b-valuation-to-power-smart-home-wifi-for-broadband-providers/.
19. ↑ "Why This Smart Home Solutions Provider Isn't Worried About a Silicon Shortage" (in en-US). 2021-03-16. https://readwrite.com/2021/03/16/why-this-smart-home-solutions-provider-isnt-worried-about-a-silicon-shortage/.
20. ↑ 20.0 20.1 "Why This Smart Home Solutions Provider Isn't Worried About a Silicon Shortage" (in en-US). 2021-03-16. https://readwrite.com/2021/03/16/why-this-smart-home-solutions-provider-isnt-worried-about-a-silicon-shortage/.
21. ↑ Rogers, Bruce. "Fahri Diner Builds Plume As The World's First SaaS Experience Platform For CSPs And Their Subscribers" (in en). https://www.forbes.com/sites/brucerogers/2021/08/05/farhi-diner-builds-plume-as-the-worlds-first-saas-experience-platform-for-csps-and-their-subscribers/.
22. ↑ "Plume picks up $270M at a $1.35B valuation to power smart home Wi-Fi for broadband providers" (in en-US). https://social.techcrunch.com/2021/02/23/plume-picks-up-270m-at-a-1-35b-valuation-to-power-smart-home-wifi-for-broadband-providers/.
23. ↑ "Branch Designs Plume Wifi Pods" (in en). https://www.dexigner.com/news/29564.
24. ↑ "Plume Design Gets Funding" (in en). 2017-06-07. https://www.cablefax.com/technology/plume-design-gets-funding.
25. ↑ Vena, Mark (2018-06-13). "First Look: Plume Blossoms With New SuperPods And Membership Offering" (in en). https://www.forbes.com/sites/moorinsights/2018/06/13/first-look-plume-blossoms-with-new-superpods-and-membership-offering/.
26. ↑ Cava, Marco della (2016-06-16). "Plume promises faster home WiFi linked to the cloud" (in en-US). https://www.usatoday.com/story/tech/news/2016/06/16/plume-promises-faster-home-wifi-linked-cloud/85886780/.
27. ↑ Neuts, Dana E. (2018-06-13). "Plume Launches Adaptive WiFi Via Subscription for $60 a Year" (in en-US). https://www.subscriptioninsider.com/monetization/auto-renew-subscription/plume-launches-adaptive-wifi-via-subscription-for-60-a-year.
28. ↑ 28.0 28.1 28.2 Vena, Mark (2020-01-07). "Plume Asserts Its Smart Home 2.0 Aspirations With Motion Awareness Capability" (in en). https://www.forbes.com/sites/moorinsights/2020/01/07/plume-asserts-its-smart-home-20-aspirations-with-motion-aware-capability/.

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